SocialMinds - A Social Media Marketing Podcast
SocialMinds sets out to make social media second nature for any marketer. Be a fly on the wall as our host, Eve, goes behind the scenes of the best global brands in the game, and extracts actionable insight from their experts, for you. Including bi-weekly interviews with guests like Ryanair, Formula 1, Innocent Drinks, as well as fluff-free bulletins on important platform updates, this top-rated podcast is designed to provide unfiltered access to the most coveted names in the industry, wherever they are in the world.
Episodes
Platforms change, trends come and go. Brand funda...
In a space where failure is hidden from a wider audience, Surreal embrace the impe...
SocialChain strategy and innovation director Gareth Harrison joins Mil to unpack this month’s Social in Six updates...
“Have you had your Weetabix?” is an iconic ad slogan as any. But post-pandemic, though Weetabix had become part of online conversations, it wasn’t necessarily translating to consumers’ shopping baskets. In this episode, Lorraine Rothwell, head of marketing at Weetabix, shares the story of how the brand reconnected with its core demographic while remaining relevant to younger audiences. Discover how social informed ad creative, the ...
AI is the hot topic on everyone’s lips. One which, if you ask most creatives, will be spoken of with some level of selfish scepticism. But what do you do when a company built on the good of tech has their own department of creatives? This conversation is full of honest questions, thought-provoking answers, and candid discussions on how Ai is actually impacting creativity inside and outside of our studios, Don’t expect another narra...
Social is changing the face of search and, with that, the impact on how brands and products are discovered has also shifted. Reddit is among the platforms capitalising on this - tapping into consumer habits of adding ‘Reddit’ to the end of every search term, making the brand name the 6th most-Googled term in the US.
In this episode with Hannah Walker, Reddit’s Head of Mid-Market for the UK,...
Every time you order a Domino’s pizza, you’re interfacing
TikTok Shop has taken over everyone’s For You Page in the last 12 months, and that’s in no small part down to the commerce ambitions of the business. Layer onto that the way TikTok has (...
For years, Primark thrived without an online presence, but post-pandemic, that had to change. In this episode, Kymberley Thomson, senior global social media and community manager at Primark, takes us through the reta...
On this episode of Social in Six, Mil is joined by Callum Woodbridge, senior creative at SocialChain. Together they cover all the headlines you need to know from the world of social, including TikTok Shop’s new feature to get you buying top products, LinkedIn rolling out comment impressi...
Retail media is booming, and Very Media Group is making big moves to stay ahead. In this episode, Laura Jones, head of Very Media Group, breaks down how the brand is moving beyond its catalogue roots to create scroll-stopping c...
Creator-led brands are on the rise, and heritage brands with decades of equity are finding themselves threatened and losing market share.
In this episode, social-born brand Tonic Health speaks on the value of using only social, how being an entrepreneur-fronted brand impacts your approach to ...
Last Summer, Kopparberg decided they needed to win back the favour of customers who’ve turned to trends like craft beer and chicken wine. To do so the brand made an unexpected but genius collaboration with Melanoma Fund, tapping into audiences’ interest in skincare and health at peak summer (Kopparberg’s time to shine).
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Yorkshire Tea is a well-loved social-first brand leading
On this episode of Social in Six, SocialChain strategist Chelsea Noronha joins Mil to break down the latest headlines from social. This time that includes: an update on TikTok US, LinkedIn’s new video features for desktop users, and YouTube’s latest partnersh...
Football clubs’ social output is a different ball game to traditional B2C brands. As one of the world’s most beloved, Manchester City
On a special episode of Social in Six, Mil and our c...
Pinterest Predicts is the not-yet-trending report that fuels brands and marketers’ plans - and consumers’ wildest imaginations – every year. And, every year, we sit down with Pinterest’s director of marketing for Europe, Louise Richardson, to learn how these trends to be will shape what we wear, eat, dress, decorate with, plan, drive, and experience throughout the next 12 months. No matter your job title, no matter your brand’s cat...
On this episode of Social in Six, Mil and Eve cover two updates from Instagram: a Trials update for Reels, and its latest new features for Broadcast Channels. They also discuss what Australia’s social media ban means for brands, how TikTok is alle...
When the language learning app’s owl mascot, Duo, first appeared on our TikTok screens, marketers and audiences alike couldn’t look away from the unhinged comedy bits and hilarious community engagement. Now, as Duolingo looks to build on its success and evolve the brand for the future, we sit down with its Regional Marketing Director for Europe & LATAM, Rebeca Ricoy, to learn...
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