SocialMinds - A Social Media Marketing Podcast
SocialMinds sets out to make social media second nature for any marketer. Be a fly on the wall as our host, Eve, goes behind the scenes of the best global brands in the game, and extracts actionable insight from their experts, for you. Including bi-weekly interviews with guests like Ryanair, Formula 1, Innocent Drinks, as well as fluff-free bulletins on important platform updates, this top-rated podcast is designed to provide unfiltered access to the most coveted names in the industry, wherever they are in the world.
Episodes
When Essity started pushing the conversation around femcare and body confidence, taboo-breaking was a genuine differentiator. Now every brand's got a bold campaign and a creator to match. Luciana de Azevedo Lara, Senior Global Communications Officer at Essity, joins SocialChain CEO, ...
On this episode of Social in Six, midweight creative Harrison Kennedy joins Mil in the studio to break down all the latest updates from the social sphere. First up, Instagram has removed an AI remix feature just days after launching it, while YouTube's Shopping affiliate programme has officially expanded to eligible creators in the UK.
Elsewhere, LinkedIn is testing a new way to report AI slop, TikTok Shop is giving UK seller...
How do you build a brand that resonates with everyone without losing your edge?
In a market crowded with 'stuffy' booze brands, NICE has carved out a new space by refusing to take themselves too seriously. In this session, we sit down with the team behind the brand to explore their crowd-pleasing philosophy - a strategy that bridges the gap between viral digital stunts and meaningful, real-world comm...
Brands are spending more on creators than ever, but attention doesn't always equal brand growth. Beth Marchant, Strategy Director at System1, joins Brave Bison's Chief Marketing Officer Hannah Baker to dig into The Creator Effectiveness Playbook: the new evidence-based research that gets into how to close that gap. Expect a conversation about what the data actually says, and what it means for how marketers should be thinking about ...
Time Out has been the definitive guide to city culture since 1968, but in 2026, legacy heritage is a double-edged sword. How do you honour decades of editorial credibility while fighting for attention in an algorithmically driven feed? Chante Piette-Valentine, Head of Social and Video, takes us behind the scenes of Time Out's ongoing transformation. In this honest session, we move beyond the myths to explore the real-world challeng...
You can't hold up connectivity the way you hold up an outfit or a coffee. So what does the human touch actually look like when your product can't be seen or touched? Cassia Colling, Social Lead at Vodafone Three, joins SocialChain's Chelsea Noronha to talk creators, comments and culture. It's a conversation about staying relevant to everyone without losing what makes a brand feel like itself, and what AI means for all of it.
On this episode of Social in Six, SocialChain...
How can brands stop chasing trends and start filtering content through their own lens?
Most beauty brands exhaust themselves trying to chase every fleeting TikTok trend, but Charlotte Tilbury has built an empire by doing the exact opposite. Marukh Budhraja, Global Head of Social for Colour and Complexions, joins us to discuss how the brand avoids the 'trend trap' by filtering every asset, comment, an...
On this episode of Social in Six, strategy lead Chelsea Noronha
Organic gets written off every few years. Too slow. Too hard to measure. But for Tinder, Primark and Channel 4, owned content is anything but an afterthought. In this panel, SocialChain's Eve Young sat down with Madeline Riley, and Aaron Gillies to unpack how organic has become a creative engine for cultural relevance, community connection and smarter paid decisions.
From repeatable formats to reactive comments, pressure...
At MAD//North, we spoke with loveholidaysabout
SocialMinds LIVE is back for a fourth sellout event in London on 27 May! Join the waitlist: https://www.socialchain.com/socialminds-live-meta-2026/
On this episode of Social in Six, our social media manager Emily Harrison is back with Mil in the studio to break down the six key updates social marketers should know about. First up, two key updates from Meta including a major sales-focused upda...
For years, brands have tried to maintain one consistent ...
On this episode of Social in Six, SocialChain's
Since we last heard from Kopparberg at our live podcast session at MAD//North in 2025, a lot has ...
It's our first Social in Six
When Argos's social team set out
2025 was the year of sardine tees, filthy martinis and red leather – but we already knew that thanks to Pinterest Predicts' trend
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