SocialMinds - A Social Media Marketing Podcast
SocialMinds sets out to make social media second nature for any marketer. Be a fly on the wall as our host, Eve, goes behind the scenes of the best global brands in the game, and extracts actionable insight from their experts, for you. Including bi-weekly interviews with guests like Ryanair, Formula 1, Innocent Drinks, as well as fluff-free bulletins on important platform updates, this top-rated podcast is designed to provide unfiltered access to the most coveted names in the industry, wherever they are in the world.
Episodes
How can brands stop chasing trends and start filtering content through their own lens?
Most beauty brands exhaust themselves trying to chase every fleeting TikTok trend, but Charlotte Tilbury has built an empire by doing the exact opposite. Marukh Budhraja, Global Head of Social for Colour and Complexions, joins us to discuss how the brand avoids the 'trend trap' by filtering every asset, comment, an...
On this episode of Social in Six, strategy lead Chelsea Noronha
Organic gets written off every few years. Too slow. Too hard to measure. But for Tinder, Primark and Channel 4, owned content is anything but an afterthought. In this panel, SocialChain's Eve Young sat down with Madeline Riley, and Aaron Gillies to unpack how organic has become a creative engine for cultural relevance, community connection and smarter paid decisions.
From repeatable formats to reactive comments, pressure...
At MAD//North, we spoke with loveholidaysabout
SocialMinds LIVE is back for a fourth sellout event in London on 27 May! Join the waitlist: https://www.socialchain.com/socialminds-live-meta-2026/
On this episode of Social in Six, our social media manager Emily Harrison is back with Mil in the studio to break down the six key updates social marketers should know about. First up, two key updates from Meta including a major sales-focused upda...
For years, brands have tried to maintain one consistent ...
On this episode of Social in Six, SocialChain's
Since we last heard from Kopparberg at our live podcast session at MAD//North in 2025, a lot has ...
It's our first Social in Six
When Argos's social team set out
2025 was the year of sardine tees, filthy martinis and red leather – but we already knew that thanks to Pinterest Predicts' trend
On our100
Recorded in front of a live audience at SocialMinds Live 2025, we go behind the scenes of Primark's bold social-first strategy with Primark's Kymberley Thomson in this raw, unfiltered conversation between client and creative. From concept to execution,
On this episode of Social in Six,
Your most successful activations will be the ones that makes stakeholders squirm. Just a little. Still, most organisations are more fearful of perceived backlash than ever before - but not Channel4. As the 'alternative' UK broadcaster with shows that range from Virgin Island to Trump V The Truth, the nature of its programming opens doors for the nature of its marketing. In this episode, 4Studio's senior content strategist Aaron Gil...
On this week's trend-focused Social in Six,
For TV broadcasters, social marketing
On this week's episode of Social in Six, The Fifth's account manager Chiara Yeomans joins Mil in the studio. They're talking about the updates that have social marketers talking, including Instagram finally launching Reposts, YouTube beating out ITV to become the 2nd most-watched channel in the UK; and the hottest influencer marketing trends set to continue in 2025.
Mindsets matter more than metrics. In episode two of The ...
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