The How of Business - How to start, run, grow and exit a small business.

The How of Business - How to start, run, grow and exit a small business.

The How of Business - how to start, run and grow a small business - is a weekly show for aspiring Entrepreneurs and existing Small Business Owners. If you are looking for actionable advice, tips and techniques on how to start (including launching or buying your first small business), run and grow your small business, this is the podcast for you! In each episode we either discuss a business topic, or interview an existing small business owner or business service provider. The How of Business is hosted by Henry Lopez who shares the knowledge and experience he has acquired over his corporate and entrepreneurial careers.

Episodes

March 2, 2026 20 mins

If your leaders don't know how they're measured, you can't expect consistent performance or real ownership.

Show Notes Page: https://www.thehowofbusiness.com/598-do-your-leaders-know-the-score/ 

Frustrated with inconsistent performance from your managers or...

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Five practical reasons your small business will sell and how to intentionally build long-term exit value.

Show Notes Page: https://www.thehowofbusiness.com/597-why-your-business-will-sell/  

Most business owners say t...

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How AI is reshaping small business marketing and why clear positioning and strong messaging matter more than ever.

Show Notes Page: https://www.thehowofbusiness.com/596-shannon-bailey-marketing-and-ai/

Branding and messaging expert Shannon Bailey shares her...

Planning improves your odds of success, but accepting risk, making decisions with incomplete information, and learning quickly from failure are what ultimately move a business forward.

Show Notes Page: https://www.thehowofbusiness.com/595-plan-to-succeed-prepare-to-fail/

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February 2, 2026 41 mins

How to overcome Decision Paralysis - assessing risk, limiting over analysis, and taking action are essential to moving a business forward.

Show Notes Page: https://www.thehowofbusiness.com/r423-overcoming-decision-paralysis/

Decision paralysis keeps entrepr...

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What At-Will Employment really means for small business owners.

Show Notes Page: https://www.thehowofbusiness.com/594-claudia-stjohn-at-will-employment/

At-will employment gives small business owners flexibility, but misunderstandings around documentation, ...

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Business credit is a critical but often misunderstood tool that can unlock financing, protect your personal credit, and strengthen your small business.

Show Notes Page: https://www.thehowofbusiness.com/593-gerri-detweiler-business-credit/

Many small busines...

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Inventory is one of the most misunderstood and cash-intensive assets in a small business, and managing it strategically can dramatically improve cash flow, reduce risk, and support sustainable growth.

Show Notes Page: https://www.thehowofbusiness.com/592-smarter-inventory-better-cash/

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Immigrant entrepreneurs often build businesses to last, and their approach to resilience, hospitality, and value creation offers powerful lessons for any small business owner.

Show Notes Page: https://www.thehowofbusiness.com/591-neri-sillaman-survival-to-sustainable/

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December 15, 2025 45 mins

Entrepreneur Norman Crowley shares his remarkable journey and explains why ideas matter far less than the courage to start and the discipline to execute. As Norman explains, "Just begin. The customer will fix your idea very quickly."

Show Notes Page: https://www.thehowofb...

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December 8, 2025 20 mins

A practical 10-step guide to creating your small business strategic plan for the year ahead.

Show Notes Page: https://www.thehowofbusiness.com/590-annual-strategic-planning/

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A referable client experience is the key to earning organic referrals, and Stacey Brown Randall joins the show to break down how small business can get referrals without asking.

Show Notes Page: https://www.thehowofbusiness.com/589-stacey-randall-referable-expereince/

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Bookkeeping essentials for small business with Jodi Arrant, including best practices, and the biggest mistakes to avoid in small-business bookkeeping.

Show Notes Page: https://www.thehowofbusiness.com/588-jody-arrant-bookkeeping-essentials/

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November 10, 2025 16 mins

How to use the Eisenhower Matrix to cut through chaos, focus on what truly matters, and make faster, smarter decisions as a small business owner.

Show Notes Page: https://www.thehowofbusiness.com/587-eisenhower-matrix-prioritization/

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Motivating hourly employees starts with a mindset shift. To do it well, it requires rethinking how we lead, communicate, and create purpose for hourly workers.

Show Notes Page: https://www.thehowofbusiness.com/r393-rethinking-hourly-worker-motivation/

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Toy designer and educator Cas Holman explores how embracing play can unlock creativity, reduce stress, and help small business owners reframe failure as part of growth.

Show Notes Page: https://www.thehowofbusiness.com/586-cas-holman-play-in-business/

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October 20, 2025 18 mins

Learn a simple, repeatable framework for crafting an effective sales pitch that connects, communicates value, and inspires action.

Show Notes Page: https://www.thehowofbusiness.com/585-crafting-your-sales-pitch/

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Attorney and entrepreneur Wesley Henderson shares practical legal insights every small business owner needs to protect their business and operate with confidence.

Show Notes Page:  https://www.thehowofbusiness.com/584-wesley-henderson-legal-tips/

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Engineer-turned-entrepreneur Joshua Talbert shares his journey from defense contractor to tech startup founder and CEO of MySherpas.ai.

Show Notes Page: https://www.thehowofbusiness.com/583-josh-talbert-software-startup/

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How small signs of disorder in your workplace can erode culture, safety, and customer trust, and how fixing them builds pride and small business success.

Show Notes Page: https://www.thehowofbusiness.com/582-broken-windows-theory/

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