ProfitLayer with Timothy Dick - Business building explored layer by layer.

“A business needs two types of people to achieve a mass scale without everything going all crazy - the starter and the scaler.”

Timothy Dick (00:55-1:20)

There are two archetypes necessary to scale a business to a high seven or eight figures. While it’s possible to build a business ...

“You can't scale your winning ad campaign in a linear straight line. You have to be methodical about it.”

Timothy Dick (9:51-10:00)

Managing your marketing budget is essential to getting the most out of your campaigns and remaining profitable along the way. The algorithms used by Go...

“One of the keys to becoming wildly more productive is understanding the concept of the trichotomy of returns.”

Nic Peterson (2:49 - 2:54)

Learn to be efficient with your resources as your business grows.

When your business starts growing, your...

“We talk so much about targeting what you want. But you need to go a little further and add a layer of  what you don’t want or doesn’t make sense.”

Timothy Dick (11:51-12:10)

Exclusion and negative targeting are strategies that business owners often overlook when trying to grow and s...

“Mindset and mental health are key layers in business. If your mind isn’t in the right place, and you’re not able to work through the issues that come up, it’s going to affect your business.”

Timothy Dick (3:15-3:45)

Mental health challenges can range from mild bouts of stress to cri...

“Sometimes things do work and we still say they don’t work. We need to identify what ‘working’ is.”

Nic Peterson (1:28-1:36)

There’s a big trap that many entrepreneurs fall into. They could be bringing in millions of dollars in revenue while wasting countless hours, money, and energ...

“When you have momentum and your business is growing, stopping everything to build systems for things that don’t matter right now is the worst thing to do.”

Nic Peterson (2:56-3:10)

Building systems into your business saves you time and money. Systems let you automate repeated tasks ...

“It can often seem like your team is lazy and doing the minimum amount of work. But the fact is, you’re not setting complete criteria.”

Nic Peterson (1:14-1:26)

How do you know when a task is truly complete? Businesses grow and scale when they apply one key concept that most organi...

“We assume that regular functioning at regular times is enough to scale. But it’s not.”

Nic Peterson (5:40-5:46)

When it comes to failure, entrepreneurs need to understand the complexities involved in growing and scaling their businesses. Your business can achieve a 5X return on inve...

“Organic and paid marketing are exactly the same. You pay for organic with time, and paid with money.”

- Glen Hoddinott (39:25-39:30)

When organic marketing isn’t enough, marketers look to paid ads on Google, Facebook, and other platforms. Face...

“Growth is a process of eliminating the friction and limits. It’s not about forcing the thing you’re already doing.”

- Nic Peterson (7:56-8:06)

Timothy Dick

Profit Layer

There are countless tools and tactics that business owners can use to buil...

“People want to build a balanced life. But you have to deconstruct what that means when you have a business.” - Dan Nicholson (17:05-17:14)

Timothy Dick

Profit Layer

Having the right financial processes in your business is critical to your succ...

“Part of your process as a business owner is celebrating your clients.”

- Justin Demers (8:29-8:32)

Timothy Dick

Profit Layer

Social proof is a powerful way to demonstrate the value of your services. Testimonials, reviews, and other forms of soc...

“The mindset layer is one of the most important... At the end of the day, if your mindset isn’t optimized, you can’t provide the best service because you can’t show up in the best way for your business and your clients.”  - Timothy Dick (2:57)

Timothy Dick

Read more