The Ecommerce Influence Podcast
My name is Austin Brawner, and my purpose is to help eCommerce entrepreneurs build wealth and live more fulfilled lives. You can expect weekly interviews with world-class eCommerce operators, deep dives into what's working right now, and a refreshing break from the "crush-it culture" plaguing our industry. This podcast will change your perspective on building a business, and, hopefully, change your life.
Episodes
Hello, my friends and long-time listeners.
I have a new podcast. It's called The Adventure Capitalist.
If you liked Ecommerce Influence, you're going to love my new show.
Every Thursday, my co-host Cody Shirk and I, cover the latest stories in business, investing, and geopolitics that slide under the radar.
Our goa...
Drew Sanocki is one of my favorite people to talk to. He's been a longtime friend and possesses a wealth of wisdom. Drew has successfully built and exited a company, turned around two other nine-figure retailers and is currently overseeing the growth of PostPilot, which recently achieved 8-figures in annual recurring revenue (ARR).
What distinguishes Drew in my mind is his unwavering commitment to his family and his well-being. He ...
The return episode is here!
I'm back! After an unexpected 10-month break, this is the long-awaited return episode.
The truth is, letting the podcast go dormant was never my intention. I had been planning to launch a new episode for months. However, even with the best intentions, it never happened.
So what happened? A lot of unexpected things changed in my life.&nb...
The best of 2022 and how to start planning for 2023.
Listen to this episode with a notepad or your phone ready to take voice memos. Jot down a few ideas to bring into your 2023 roadmap and plans.
What You'll Learn From This Episode:
- How to create exciting and super profitable product launches
The big wins, what didn't work, and what to do next. Austin and Lily recap BFCM 2022.
As you're reflecting on your own campaign you can compare how you did and maybe jot down some things to consider for next year too.
What You'll Learn From This Episode:
- Diversifying your offer
- Read more
A couple of months ago Lily started a new role as CMO at an early-stage eComm brand. And it's been a crazy first 60 days as CMO - she stepped in at the beginning of Q4.
What You'll Learn From This Episode:
- A strategy to balance long-term growth needs with immediate fire drills
- Read more
If you're a marketer who dreads financial planning this episode is for you. Learn how to build a plan that supports your marketing strategies (instead of hindering them) so your business can grow with fewer bumps.
What You'll Learn From This Episode:
- The tiers of financial planning & what's important at each level of business growth <...
Parenting and being an entrepreneur, Austin share's what life's been like in his new role as first-time Dad.
What You'll Learn From This Episode:
- Planning paternity leave as a business owner
- Tips for working with a newborn in your life
How to use video to vastly increase conversion with live shopping. Educate customers, build loyalty and have fun!
What You'll Learn From This Episode:
- How to increase your add-to-cart rate with live shopping and shoppable video
- How to bring the acquisition benefi...
Our framework to run your business effortlessly and a sneak peek into the Effortless Growth Operating System we've built to help clients do this.
What You'll Learn From This Episode:
- Why your "superhero syndrome" is hurting your business
- How to identify what needs to g...
This is a brand that didn't start with the expectation of selling online. McCullough has a human-first perspective and there's a lot to learn from him on customer experience and leadership.
A conversation about connection and the human experience, two things that are just as important (if not more important) to building and growing your brand as your marketing strategy.
What You'll Learn...
One of the biggest challenges eCommerce businesses face is low profit to turn this around you need to turn one purchase into two (into three and so forth!)
Today we're going to talk about how to drive repeat customers so that you can be more profitable and have more cash to fuel back into your business.
What You'll Learn From This Episode:
Build a better brand by staying focused and paying attention to the opportunities, and eliminate shiny object syndrome. The truth is more does not equal better.
Max Rast is the founder of Klar, a data tracking and reporting software. Max built this software after his experience as a CMO at a fast-growing food and beve...
A framework to get clear on your acquisition strategy and drive predictable revenue so you can grow your business.
Predictable revenue is one of the pillars of the 7 Figure Founder program with Austin. A lot of early-stage eComm owners look to what they see other brands do but the truth is if you double down on just o...
How eCommerce brands can provide a customer experience that mimics the best parts of in-store shopping to bridge the gap between retail and DTC.
Building relationships is easier in person, but it doesn't mean that you can't delight customers with a personalized shopping experience in your online store.
What You'll Learn From This Episode:
How to build a brand-focused website that will increase conversion with brand first CRO.
Brand building and storytelling are hot topics in eComm right now. Between the changes in privacy making it harder to scale by simply running well-targeted ads to consumers expecting more transparency - being able to relate to the people who land on your site is more important than ever.
What You'll ...
How do you manage and motivate a team? Today we're going to share strategies for small teams.
If you have a mix of in-house employees and a few contractors or if you're going to be making your first hires soon this episode will help you lay the foundation to have success as you grow your team.
If you've already built a team and you're looking for fre...
How do you grow a DTC brand in today's climate? Here are some of the customer acquisition strategies being used by a top brand growth manager right now.
Michael Grasewicz started at Taylor Stitch and has played an integral role in the fast growth stage of several DTC brands. This is what he's learned along the way.
What You'll Learn From This Episode:
- Read more
What started with an idea to heal her own health issues became a conversation with other women and turned into a big experiment that lead to a successful business.
This episode is about how Monica Grohne, the founder of Marea, went about scaling a DTC business.
What You'll Learn From This Episode:
- The...
In this Greatest Hits episode, Perfect Keto's Co-Founder, Dr. Anthony Gustin, talks about how Perfect Keto started off as a side project and then experienced massive growth -- making $100MM in just 19 months.
Dr. Anthony Gustin cofounded Perfect Keto as a side project in November of 2016. He had one goal in mind: making keto easy. Wit...
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