Your Virtual Upline Podcast

Your Virtual Upline Podcast

Welcome to The Your Virtual Upline Podcast For the leader who’s followed every rule, and still feels behind. You’ve posted. You’ve pushed. You’ve promoted. You’ve stayed consistent like they told you to… and it still doesn’t feel like it’s working. If your success is costing you your peace — you’re not the problem. The system is. And it’s time to break free. Hosted by Bob Heilig, creator of the LOVE-LED™ Growth Method™, this is the first podcast of its kind, a new standard for online leaders who want to grow from belief, not burnout. LOVE-LED™ Growth isn’t just a mindset shift. It’s a system, rooted in rhythm, led by identity, and built to help you grow a business that reflects who you are. It’s how your content stops selling, and starts leading. It’s how your leadership becomes the strategy. It’s how growth starts to feel like peace again. Every episode is a weekly invitation to shift from Fear-Led Achiever to LOVE-LED™ Leader, and step into the movement of belief-driven business. This isn’t just where your strategy changes. This is where you do. And your transformation starts right here.

Episodes

August 22, 2025 42 mins

Can you relate to the constant pressure to perform? Do you ever find yourself carrying the quiet fear that you're slipping behind, or that a simple "no" from a client is proof you're not cut out for this? In this powerful, unscripted coaching session, I sit down with Amy, a health coach who, from the outside, has it all together, but on the inside is battling these exact feelings.

You'll hear the raw, emot...

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Are you feeling the pressure to constantly sprint in your business, posting nonstop and messaging everyone with a pulse? Do you ever worry you're falling behind because you're not keeping up with the frantic pace?

In this episode, I share a powerful story about a client who felt exactly that. She was shamed for "going slow," but was actually making one of the most important shifts of her entire business jo...

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Feeling burned out from social media? The advice to "just post more" is not only outdated, it's dangerous. AI-driven algorithms now make generic content invisible, proving that trying to out-post a machine is a game you can't win, and today I want to smash the myth that quantity trumps quality on social media. 

In this episode, I share why the new AI-driven algorithms are making your generic, check-the-box...

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Let me ask you something. Are you wearing a "badge of honor" that says, "I haven't quit yet"? Do you find yourself pushing, posting, and grinding, but deep down you're not sure it's working? Today, I'm taking you inside a coaching conversation that revealed a hard truth many of us are carrying but have never questioned: continuing without belief is more dangerous than quitting.

In this episode, you'll lear...

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Are you tired of feeling like Chat GPT is just another tool to churn out hollow content, leaving your unique voice lost? What if the real power of AI isn't about writing faster, but about revealing your deepest beliefs and transforming you into a more authentic leader? In this episode, we challenge conventional wisdom, showing you that ChatGPT isn't merely a content shortcut, but the most powerful leadership tool you'v...

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🎙THE LOVE-LED™ SHIFT

 A 5-part audio series for the leaders who can’t keep doing it the old way. This is your line in the sand, naming what’s breaking, what’s next, and how to build what lasts.

Here we are, the fifth and final episode of THE LOVE-LED™ SHIFT series, and this is the one that brings it all home. Let me ask you something real. Do you secretly fear that the version of success you’...

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🎙THE LOVE-LED™ SHIFT

 A 5-part audio series for the leaders who can’t keep doing it the old way. This is your line in the sand, naming what’s breaking, what’s next, and how to build what lasts.

As I’ve been sharing throughout this special series, the old way of doing business in our industry is breaking down, and it’s not just costing you momentum. It’s costing you trust. Trust in yourself, t...

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🎙THE LOVE-LED™ SHIFT

 A 5-part audio series for the leaders who can’t keep doing it the old way. This is your line in the sand, naming what’s breaking, what’s next, and how to build what lasts.

You’re grinding harder than ever, but is your business actually growing? In this third episode of our 5-part series, we’re cutting through the noise and exposing why the old leadership playbook is keep...

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🎙THE LOVE-LED™ SHIFT

 A 5-part audio series for the leaders who can’t keep doing it the old way. This is your line in the sand, naming what’s breaking, what’s next, and how to build what lasts.

Are you feeling disconnected from your content and finding yourself second-guessing your message? Content isn’t meant to just teach or sell. It’s meant to build belief. And in this second episode of th...

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🎙THE LOVE-LED™ SHIFT

 A 5-part audio series for the leaders who can’t keep doing it the old way. This is your line in the sand, naming what’s breaking, what’s next, and how to build what lasts.

I’m so excited to bring you Episode 1 of The LOVE-LED™ SHIFT series. This marks a bold line in the sand, a declaration that we’re done with the fear-led system that’s been quietly eroding your confiden...

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🎙THE LOVE-LED™ SHIFT

 A 5-part audio series for the leaders who can’t keep doing it the old way. This is your line in the sand, naming what’s breaking, what’s next, and how to build what lasts.

Are you feeling the burnout from a business system built on fear and pressure? One that rewards performance and sales, but at the expense of your peace and authenticity? While it may appear to work for...

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Have you ever felt that nagging whisper inside you, telling you something's off, even when you're doing everything 'right' in your business? 

Are you tired of the endless pressure, the feeling that your worth is tied to a number, or that you're constantly fighting burnout?

If you're honest with yourself, you know this isn't how leadership was meant to feel…

In this episode, I rip ...

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Redefine the Way You Create Content — and Rediscover the Leader You Were Always Meant to Be. TRANSFORMED is happening June 4th - June 12th, and you can register now for just $29 by clicking HERE

Are you trying to lead a team, but feeling weighed down with immense pressure to always have to perform? Are you feeling overwhelmed and burnt out because you just don’t know what to do to get people to do the wo...

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Redefine the Way You Create Content — and Rediscover the Leader You Were Always Meant to Be. TRANSFORMED is happening June 4th - June 12th, and you can register now for just $29 by clicking HERE

Has your content felt disconnected lately? Maybe you’ve been showing up, saying the right things, doing all the “strategic” moves, but something still feels off. You’re craving a new way to create that actually r...

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Redefine the Way You Create Content — and Rediscover the Leader You Were Always Meant to Be. TRANSFORMED is happening June 4th - June 12th, and you can register now for just $29 by clicking HERE

Feeling like you're shouting into the void on social media? You’re not alone—and you’re not crazy.

In this episode, I’m calling out what so many are feeling: the “just post more” advice is officially...

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Redefine the Way You Create Content — and Rediscover the Leader You Were Always Meant to Be. TRANSFORMED is happening June 4th - June 12th, and you can register now for just $29 by clicking HERE

Welcome to a brand new season of Your Virtual Upline! This episode marks a major shift—a powerful realignment with what I believe is the future of our industry: the revolutionary LOVE-LED™ approach.

...

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April 23, 2025 17 mins

Make sure you opt-in to our weekly LOVE-LED™ Coaching email over on my Instagram account here: @bob_heilig 

What kind of leader are you? And when things get tough… What do you want people to remember about how you led?

With all the changes happening in our industry—and the recent shutdown of a company many of us knew—real leadership is being put to the test.

In this episode, I tal...

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Make sure you opt-in to our weekly LOVE-LED™ Coaching email over on my Instagram account here: @bob_heilig

Are you posting consistently, yet you’re getting crickets instead of comments on your product posts? Are you pouring your heart into content, yet the engagement just isn't there? What if the secret wasn’t about what you’re posting, but how you’re connecting? In this episode, I share a really simple tw...

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Our Free Workshop, 5 Steps to Grow a Thriving LOVE-LED™Beauty Business, is happening March 24th - March 28th, and you can register now by clicking HERE!  

Are your product promotions pushing potential customers away? Do you feel like you're constantly chasing sales, only to see them disappear? What if the very strategy you've been taught is the reason your business isn't growing? In this episode, we dive d...

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Our Free Workshop, 5 Steps to Grow a Thriving LOVE-LED™Beauty Business, is happening March 24th - March 28th, and you can register now by clicking HERE!  

Are you looking for a way to sponsor more people, more leaders, and people that are willing to do the work? Are you tired of chasing down potential recruits, feeling like you're constantly searching for the "right people" to grow your team? Today, I shar...

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