This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose
Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.
Episodes
In this episode, Joe and Robert break down the latest moves in the ongoing battle between lawmakers and social media giants. California is leading the charge with new AI and social media legislation — plus, Instagram is testing a “rating system” for content. Is this meaningful progress or just more political theater?
The guys also cover how .css-1t8gq41{border:none;background-image:none;background-color:transparent;box-shadow:none;color:#2F3133;cursor:pointer;font-size:inherit;padding:0;-webkit-text-decoration:inherit;text-decoration:inherit;width:-webkit-max-content;width:-moz-max-content;width:max-content;}.css-1t8gq41:hover,.css-1t8gq41:focus{-webkit-text-decoration:inherit;text-decoration:inherit;}
After celebrating 500 weeks of podcasting, Joe and Robert are back to regular programming. And this week… things get weird.
OpenAI and Meta both dropped major updates to their AI apps—releases that could either spark the next great social network or bring about the end of the internet as we know it. The guys break down what these announcements mean for creators, a...
It’s here...the 500th episode of This Old Marketing! In this very special show, Joe Pulizzi and Robert Rose take a walk down memory lane, sharing stories, clips, and predictions from across the past twelve years of the podcast. Along the way, they’re joined by some surprise guests and special videos from friends of the show.
H...
In the final show before the big 500 extravaganza, Joe and Robert discuss why individual creators are slowly taking over Hollywood — and whether there are opportunities for brands in this shift.
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The creator takeover: Ad Age: Why creators, not studios,...
No, TikTok does not stop. Maybe the fourth time is the charm, as Robert and Joe run through the latest with the TikTok “staying or going” drama. Get all the latest on the changes, although it might be a big nothing burger.
Link to more: U.S.-China Deal to Avert TikTok Ban May be Close, Trump Official Says - The New York Times
This week, Joe and Robert dig into the Reddit phenomenon. Leading in AI findability (AEO) and trusted by geeks everywhere, the platform is having its coming-out moment. Is it time to ride the marketing train to Reddit town?
Here’s why Reddit marketing could be your next big business move
OpenAI wants to make a full-length ani...
The marketing news of the week:
A federal judge has ordered a shakeup of Google’s search engine. Some call it a slap on the wrist, but it’s clear even the courts see Google’s dominance slipping. With AI search and new competitors on the rise, will Google’s empire burn down?
-- Judge orders search shakeup in Google monopoly cas...
This week on the podcast, Joe and Robert break down the big takeaways from Content Entrepreneur Expo (CEX):
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The future of human content vs. AI content and why this tension may define the next decade.
Are we entering a new golden age of content marketing? In this week’s This Old Marketing, Joe Pulizzi and Robert Rose dig into why the industry feels more alive than ever and what this resurgence means for brands and creators alike.
The Big Stories:
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Big news in the tech and marketing world this week.
AI search leader Perplexity stunned the industry with a $34 billion offer to buy Google Chrome. Is this just a headline-grabbing PR stunt… or could it actually give Google a way out of its ongoing antitrust mess?
Meanwhile, OpenAI is scrambling to turn lemons into lemonade after the botched ChatGPT-5 launch. Did they completely miss the mark with their audience, or has their techn...
The boys are back (and better than ever) with a brand-new episode on what influencer marketing will look like soon (including AI).
In this episode, they break down the new deal between ESPN and the NFL. Does this partnership signal new opportunities for brands and content marketing deals in the near future?
Read more
This is the last special solo episode for a while. Thankfully, Robert and Joe will be back next week to make nonsense about marketing and content news. But today’s episode is something a little different.
In 1937, Napoleon Hill wrote Think and Grow Rich. His ideas about belief, desire, and persistence changed lives—Joe's included.
Joe's new book, Burn the Playbook, is his answer to what Think and Grow Rich would look like today. It...
In this solo episode of This Old Marketing, Robert dives headfirst into the uncomfortable - and increasingly urgent - tension at the heart of modern content strategy:
Can we still create truly human content, full of nuance, voice, and emotional honesty… while also making sure the machines don’t misinterpret (or mangle) what we mean?
Inspired by the announced end of The Late Show with Stephen Colbert, Robert explores how the final s...
Get ready for this special episode that you needed to hear years ago.
Let me say this plainly: Working for someone else is the riskiest thing you can do right now.
For decades, we believed that a "good job" was the ultimate security.
A steady paycheck.
Healthcare.
Maybe a 401(k) with a match.
But that model is falling apart in real time.
This week Robert flies solo (Joe’s busy revolutionizing dairy on the blockchain) to ask a question:
What if slower is the new smarter?
After riffing on OpenAI’s burnout‑induced shutdown, he unveils a sneak peek of his upcoming book, Valuable Friction. From Netflix’s “Skip Intro” button to AI‑generated sameness, Robert shows how our obsession with frictionless everything is draining the meaning out of marketing...and life.
Tune in ...
After a quick cover of the Cloudflare news where it will be possible to select and make money from AI companies crawling your site, Joe and Robert dive into marketing plan B.
Specifically -
The New Normal: Why Everyone Needs a Personal Brand (Even If You’re Not Selling Anything)
The collapse of the idea that a job = stability.
From creators to CMOs: why everyone needs visibility.
The difference between self-promotion and self-pres...
AI hits the headlines again. Anthropic wins a lawsuit for its training data procedures, but the judge leaves room for additional lawsuits. In the greater scheme, will any of the lawsuits really matter?
John Oliver's AI Slop video is "must-see-TV" and AI content continues to become a bigger part of our lives in content creation and marketing. What do we need to do?
And Zohran Mamdani wins the Democratic nomination for mayor in New Y...
Huge research uncovers the obvious. Television and "traditional media" is going obsolete, as social media revenues and watch/listen time dominates. It is indeed the end of the living room. The boys review reports from WPP and NiemenLab.
In marketing winners, Terry Moran launches a substack after being fired. But shouldn't he have had one already? Contractual reasons aside, the boys detail a marketing/creator survival plan that's no...
Joe and Robert break down Mary Meeker's "Future of AI" report and discuss the biggest opportunities and threats for marketers and creators in the future.
Disney sues Midjourney in yet another lawsuit against AI companies. When will it stop and why should we care?
And Meta invests $15 billion more in AI, trying to catch up in the AI race.
In winners and losers, Joe discusses how to get found in AI searches and Robert talks about the...
Did someone say McDonald's is bringing back snack wraps?
In other news, who knew that artificial intelligence would force brands and publishers toward an indie-creator model? If Google AI is undermining journalism, perhaps the way out is through the individual human creator.
In another AI scandal, Builder.ai collapses, even with a large sum of money invested by Microsoft.
And Netflix adds advertising to its IP. Good decision?
Winne...
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