Social Media Marketing Happy Hour Podcast
The Social Media Marketing Happy Hour Podcast hosted by Dawn Marrs & Traci Reuter is designed for the entrepreneur, solopreneur, small business owner and marketing leader who is ready to learn to leverage organic social media marketing, sales funnels, Facebook advertising and Instagram ads. Grow your email list, generate more leads and sales and just be more effective with your marketing. Each episode is jam packed with success tips & nuggets to help you succeed in your entrepreneurial journey.
Episodes
Starting with the onboarding process, you need to instill confidence in your clients with excellent customer experiences so that they are evangelical about you.
We talked about:
The 3-ways to generate revenue
Relieve anxiety and stress by focusing on 2 & 3
Communicating with a client is an opportunity
Take amazing care of your clients
Automate your onboarding process
The value of get...
Working virtually can be lonely. Feelings of being behind or missing out is a normal feeling.
We talked about:
Hal Elrod's Journal Tip
Negative thoughts can happen
Emily Fletcher and Mike Michalowicz books
We live in a perpetual state of being inadequate
They aren't necessarily doing better than you
Don't be discouraged
Where to Find Us
It is important to look at what marketing does for your business as a whole instead of just silo marketing.
We talked about:
Everything you do is traffic and content
Ads keep all search traffic up
You have to think of the overall health
In the beginning, things might just be content machine, but they can change to traffic machines
Commit to being business owners tha...
Having systems, procedures and automations for management and marketing are essential for your business to continue when life happens.
Keep Your Ducks in a Row for when life happens
Keep a marketing machine running in the background
Have a strong team and hiring process
As business owners we get to architect our business
Document everything that you do
Where to Find Us:
FB ads can be totally overwhelming. Today we dive into a beginner's guide to FB ads for all of our business owners just reaching into FB ads.
We talked about:
Get into a zen mindset
Put marketing at the very top
Don't compare and don't copy
Run FB Ads as a visibility project
Always work backwards
Get the FB Pixel on all of your sites
When outsourcing
Where to Fi...
Online marketing can be difficult as an introvert but it isn't impossible. You get to do what you want in your business and staying true to your energy source is important.
We talked about:
You don't have to be an extrovert to put out video and marketing content.
Introverts do not have to go to big events.
Mix best practices w...
Imagery and good creative assets are essential for marketing. You don't have to invest a ton of money into your imagery, but you do need to have a careful strategy.
You can influence 65% of the population with good images because they are visual learners.
We talked about:
Digital marketers don't often talk about packaging
People will remember your face
Marketing platforms are visual nowadays
Invest ...
If you have ever been frustrated about offers falling short, you need to tune in to this episode where we dive into copywriting.
We talked about:
Don’t only include the features
Sales funnels need the benefit
Write a FAB Statement
Because of (feature), it will (advantage) which means to you (benefit)
Advantage vs. Benefit
Never run out of hook ideas
Do a feature dump & go th...
What do you do if you're in an industry where you can't leverage Google, Facebook and Instagram with paid advertising?
We dig into advertising for these controversial industries like CBD.
We talked about:
A hard stance on paid advertising
Ad approval can be hard
Have an offering outside of the restricted content
Do the actual selling in email marketing
If you don't have other products, ha...
It's challenging to know who to take business advice from, but with time and mistakes comes wisdom.
Remember, everyone is human.
Mistakes propel you.
There is no easy way out.
Make it yours.
Join a Mastermind or get coached
Get information and then adapt to your own path
Where to Find Us:
The Happy Hour Hangouts Resources
If you don't have a sales funnel, you are hurting your profits.
We talked about:
All businesses will grow and benefit from a sales funnel.
Sales Funnels Are a Common Sense Approach.
Congruency Is A Marketing Principle.
Businesses That Need Sales Funnels.
Read more
When you are so focused on doing things for your clients and not doing those things for your own business you reach burnout.
Outsourcing is a key part of taking your business from startup to scale without losing your mind.
We wanted to let you in on some strategies we learned when we were in startup mode with Happy Hour Hangouts.
We started to outsource but not as early as we should have to avoid burnout. In the last 3 years, w...
Understanding the length of your sales cycle impacts every aspect of your marketing strategy, including organic social media and SEO.
We talked about:
Know The Length of Your Sales Cycle
Know When Your Investment Will Come Back
Have a Tripwire to Fund Your Ad Budget
Engagement Ads Can Shorten Your Sales Cycle
Nurture Emails or a Ridiculous Sales Cycle?
Be Careful With Engagement Bait...
Don't put money into paid traffic until you have a solid business that is ready to scale up. You don't want to burn cash if you're not ready for scaling up.
We talked about:
Auto Webinars
Retargeting and Follow Up
Slowly Increase Your Ad Spend
Scale Horizontally
Hiring Out
Write Out Your Processes
Where to Find Us
Take a screenshot of you list...
Getting personal in your business is crucial. It starts with authenticity but goes beyond how you connect with your audience.
We talked about:
Human-to-Human Marketing.
Speaking Personally versus Corporately.
Getting Personal in Ads.
Asking For Replies in Email Marketing.
How do you stay authentic as you are marketing to the masses? Authenticity is a buzzword, but we need to have authenticity in marketing.
We talked about:
Not Everybody is Going to Love You
Authenticity is Believable
Do it for the benefit of people, not just to benefit you
You are working...
These are our favorite techniques to build your list and maintain active email marketing. We'll also dive into using paid social to build your list.
We talked about:
Vanity Metrics Do Not Equal Profitability
60/40 Split
Deliver Your Promises
Read more
Navigating the customer journey is totally our jam! Not only do we lead you to the purchasing process, but we lead you through it.
We talked about:
Conversion Rates
Tightening The Process
Providing Relative Content
Read more
This is the formula for getting people to want to give you their credit card. Until you get this right, you can have all the passion and love your people, but it won't work.
Your offer is everything!
We talked about:
Identify what is in your killer offer
Give Massive Social Proof
<...
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