The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask your Google Ads questions at www.paidsearchpodcast.com
Episodes
This week Chris Schaeffer discusses issues around the home service industry in Google Ads. The market has changed and many businesses are lowering their budgets and changing their strategies for ppc in the home services industry. Let's talk about why the ppc home service industry is dying.
Try Opteo for free for 28 days - https://opteo.com/psp
Chris Schaeffer - http://www.chrisschaeffer.com
Submit a ...
This week Chris Schaeffer ranking the best and worst Google Ads bid strategies. There are a lot of options on Google for search campaigns and there is only 1 bidding strategy that is considered the BEST one. And that means there are a lot of others that are basically trash.
Try Opteo for free for 28 days - https://opteo.com/psp
Chris Schaeffer - http://www.chrisschaeffer.com
Submit a Question - https://ww...
This week Chris Schaeffer and Joey Bidner discuss ad copy strategy in Google Ads. These methods are new because we have new data points in Google Ads for headline CTR and we can use this data to make critical decisions about the best headlines to use in campaigns.
Try Opteo for free for 28 days - https://opteo.com/psp
Chris Schaeffer - http://www.chrisschaeffer.com
Submit a Question - https://www.paidsear...
Want to get things done faster in Google Ads? Check out these three power tools that can help you become more effective in Google Ads. Also, MERRY CHRISTMAS! I'll be back in 2026 with more Google Ads podcasts.
Try Opteo for free for 28 days - https://opteo.com/psp
Chris Schaeffer - http://www.chrisschaeffer.com
Submit a Question - https://www.paidsearchpodcast.com
What is a click in Google Ads? Today we talk about what you need to know about how Google defines a click in paid search. Five important facts you need to know about a click on google ads search campaigns!
Try Opteo for free for 28 days - https://opteo.com/psp
Chris Schaeffer - http://www.chrisschaeffer.com
Submit a Question - https://www.paidsearchpodcast.com
This week we audit an account with a 29% optimization score in Google Ads. Does a low optimization score mean the account is failing? What do all of these recommendations in Google Ads really mean? Let's talk about the reality of the optimization score system and how it affects the performance of your search campaigns on Google.
Try Opteo for free for 28 days - https://opteo.com/psp
Chris Schaeffer - http://www.chrisschaeffer.co...
Have you tried and failed at Google Ads? This week Chris Schaeffer discusses a simple way to ensure you are getting the right traffic from your Google Ads campaigns. Using this simple bidding method and traffic management strategy you can be sure you are paying the right price for the right traffic. It's called Pay Per Value bidding. Let's talk about that!
Try Opteo for free for 28 days - https://opteo.com/psp
Chris Schaeff...
Chris answers 5 burning questions about Google Ads from listeners this week. We discuss how to deal with a campaign that has crashed and burned, manual bidding, finding traffic when it appears to not exist, and a question about how freelancers can better sell their google ads services.
Try Opteo for free for 28 days - https://opteo.com/psp
Chris Schaeffer - http://www.chrisschaeffer.com
Submit a Question - https://www.paidsearchpodcas...
This is the best way to pick the right keywords to use in your Google Ads campaign. Chris Schaeffer discusses an effective method that will ensure anyone can get the best qualified traffic for their business from Google in these simple steps!
Try Opteo for free for 28 days - https://opteo.com/psp
Chris Schaeffer - http://www.chrisschaeffer.com
Submit a Question - https://www.paidsearchpodcast.com
This week Chris Schaeffer gives simple steps for building a Google Ads campaign that will deliver reliable traffic with minimal effort. This method is great for those that are trying Google Ads for the first time and want to minimize wasting money in the PPC marketing.
Try Opteo for free for 28 days - https://opteo.com/psp
Chris Schaeffer - http://www.chrisschaeffer.com
Submit a Question - https://www.paidsearchpodcast.com
This week Chris Schaeffer answers a question about how to structure your Google Ads campaigns. And Joey Bidner jumps in to discuss the role of Microsoft Ads for advertisers looking to diversify their PPC traffic.
Try Opteo for free for 28 days - https://opteo.com/psp
Chris Schaeffer - http://www.chrisschaeffer.com
Joey Bidner - https://joeybidner.com
Submit a Question - https://www.paidsearchpodcast.com
This week Chris Schaeffer discusses how to get phone calls from Google Ads search campaigns. There are three methods that are the most direct way to get calls, but each method comes with some major advantages and drawbacks. Learn the truth about how to get phone calls in this focused, dedicated episode.
Try Opteo for free for 28 days - https://opteo.com/psp
Chris Schaeffer - http://www.chrisschaeffer.com
Submit a Q...
This week Chris Schaeffer answers questions about google ads from podcast subscribers. The questions cover important topics like how to improve Google shopping campaigns, how to keep track of your changes in google ads, and why Max AI is not as great as people think it is.
Try Opteo for free for 28 days - https://opteo.com/psp
Chris Schaeffer - http://www.chrisschaeffer.com
Submit a Question - https://www...
This week Chris Schaeffer discusses how to improve quality score in Google Ads search campaigns. Plus 9 things that do not improve quality score but many people still think makes a difference. Also Chris answers a question from a listener about display campaigns and demand gen campaigns. Let's talk about that!
Try Opteo for free for 28 days - https://opteo.com/psp
Chris Schaeffer - http://www.chrisschaeffer.com
Learn the best advice I can give to someone managing a Google Ads campaign. Management is all about setting a goal based on the Phase that you are in. And then managing for that goal! It is really that simple. Check out this week's episode to learn about some example goals you can set to help you manage your account.
Try Opteo for free for 28 days - https://opteo.com/psp
Chris Schaeffer - http://www.chrisschaeffer...
This week Chris Schaeffer discusses how to avoid those wasteful clicks from job seekers. Also a deeper discussion and warning to accounts that are over 10 years old because there are specific areas that can cause your account to suffer if you don't pay close attention.
Try Opteo for free for 28 days - https://opteo.com/psp
Chris Schaeffer - http://www.chrisschaeffer.com
Submit a Question - https://ww...
This week Chris answers four questions from listeners about Google certifications, how to see audience data, and a big question that many people are asking... Does Google Ads even work any more? If you are having trouble with your account this might be a critical episode for you to hear!
Try Opteo for free for 28 days - https://opteo.com/psp
Chris Schaeffer - http://www.chrisschaeffer.com
Submit a Question - https://www.paid...
This week Chris Schaeffer discusses 5 specific tips to take a campaign from stale to stellar! Learn how most campaigns stay in "phase 2" and never make it to "phase 3".
Try Opteo for free for 28 days - https://opteo.com/psp
Chris Schaeffer - http://www.chrisschaeffer.com
Submit a Question - https://www.paidsearchpodcast.com
In this episode, we break down how to spot and stop spam traffic and leads before they drain your budget. We cover the risks of leaving Search Partners and Display Network wide open, including mobile apps, ad farm sites, and suspiciously high CTRs. You’ll learn why location targeting should be set to “people in or regularly in your targeted area” and why “interested in” leads to bad traffic, especially with Search Partners. We also...
Let's talk about brand keywords and why they are the most dangerous and most abused traffic in Google Ads. We're answering emails from listeners today and we've got some good ones! From bid strategies to search campaigns to performance max we cover it all in this week's episode about Google Ads.
Try Opteo for free for 28 days - https://opteo.com/psp
Chris Schaeffer - http://www.chrisschaeffer.com
Wat...
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