Flourish Academy Podcast

In this episode of the Flourish Academy Podcast, Heather chats with photographer and SEO educator Connor Walberg about how photographers can use search engine optimization (SEO) to get found online.

They break down why SEO isn’t just a technical skill—it’s also a mindset game. If you’ve ever wondered how to attract clients who are

What do pumpkins have to do with running a photography business? More than you might think. In this episode, Heather shares how her journey of accidentally becoming both a pumpkin farmer and an entrepreneur reveals a powerful framework for growth: the scientific method.

You’ll discover how to experiment, evaluate, and keep moving forward especially when setbacks (or deer!) threaten to derail your progress. Whether yo...

In this episode of the Flourish Academy Podcast, Heather Lahtinen dives into the frustration and disappointment we feel when we don’t reach our business goals. She shares insights from working with photographers on strategy calls and one-on-one coaching, exploring how focusing solely on revenue can overshadow other meaningful achievements.

Learn how to recognize non-revenue victories (NRVs), celebrate wins along the way, and creat...

In this episode of the Flourish Academy Podcast, Heather Lahtinen joins Nicole Begley to share a powerful breakthrough she recently experienced while working with a new business coach. Together, they uncover how hidden limiting beliefs particularly around safety, risk, and self-concept can silently hold us back from reaching our next level of success.

Whether you’re a photographer, entrepreneur, or creative, you’ll w...

In this episode of the Flourish Academy podcast, Heather Lahtinen explores how your self-concept shapes the way you invest in your photography business. Are you approaching education, gear, and coaching as a consumer focused on spending and satisfaction or as an investor focused on extracting value and creating returns?

Heather breaks down the difference, shares powerful examples from Elevate c...

In this episode of the Flourish Academy Podcast, Heather Lahtinen shares practical and mindset strategies for preparing your photography business for the slow season. Using her concept of “thinking of your future self,” Heather explains how to take proactive steps now so you can avoid panic and frustration when inquiries drop.

She also invites you to join the free Four Clients in Four Weeks Chal...

In this episode of the Flourish Academy Podcast, Heather Lahtinen sits down with her dear friend Nicole Begley to unpack a surprising epiphany about what we really expect when we pay for online courses or coaching programs.

Spoiler alert: we're not just looking for information, we're trying to buy a friction-free path to success. Heather shares a powerful mindset shift that will change how you approach education, bus...

What’s the one way to get photography clients? In this episode, Heather Lahtinen shares her refreshingly simple philosophy on how to consistently book clients—without the overwhelm. You’ll learn the core marketing strategy she teaches in Elevate, how your thoughts fuel your results, and why you don’t need to wait for inquiries to land in your inbox—you can go out and create clients.

In this heartfelt and unscripted episode, Heather Lahtinen shares powerful insights about managing your photography business when life throws unexpected challenges your way. Inspired by a real coaching conversation with an Elevate member, Heather breaks down how your mindset—not just your systems—determines your success.

She challenges the phrase “life happens” and offers a new way to think abou...

In this episode of the Flourish Academy Podcast, Heather shares a live coaching conversation with a photographer who's been struggling with how to talk about her business without feeling like she's “selling.” Together, they uncover how projecting personal fears and beliefs onto others can block growth and prevent action.

Heather offers powerful mindset shifts that can help you confidently share your work, see network...

In this fiery and hilarious episode, Heather Lahtinen is joined by her friend Nicole Begley for a no-holds-barred conversation about the dangerous language photographers use that secretly sabotages their success.

From calling wins a "fluke" to claiming they were "ghosted," Heather pulls no punches in calling out disempowering narratives and invites you to rewrite them. Expect laughter, insight, and a whole lot of energy from Dark ...

In this episode, Heather Lahtinen shares a vulnerable and insightful story about a rookie mistake she recently made even after years in business. She opens up about her journey with high-level business coaching, the costly realization that knowing what to do isn't enough, and why action thrives in the presence of energy, accountability, and community.

If you've ever said, “I know what to do. I just need to go do it,”...

In this episode of the Flourish Academy Podcast, Heather dives into the real reason so many photographers stay stuck—it's not a lack of strategy, but the stories we tell ourselves. Are you unknowingly making agreements with beliefs that are holding you back? From "I'm not ready" to "no one will pay my prices," these unconscious thoughts can silently sabotage your progress.

She also shares mindset-shifting questions, ...

In this raw and relatable episode, Heather shares a powerful coaching conversation with an Elevate member facing a struggle so many creatives experience: what do you do when the people closest to you don’t support your business dreams?

When doubt, criticism, or dismissive comments come from a spouse, parent, or friend—it hurts. But what if you didn’t need their validation to keep going? Tune in for minds...

In this episode of the Flourish Academy Podcast, Heather Lahtinen shares a behind-the-scenes look at a powerful Elevate group coaching session. Using our exclusive Flourish GPT tool built specifically to support Elevate members, Heather walks a member through a tough business moment filled with frustration, social exhaustion, and doubt.

Listen in as they explore what it really means when things feel like...

Feeling like you're behind in your business journey? You’re not alone. In this honest and empowering conversation, Heather Lahtinen is joined by her friend Nicole Begley to unpack the all-too-common mindset of “I should be further along by now.”

They discuss how moving goalposts can distort your sense of progress, why marketing may never feel “easy,” and how to shift your perspective to build confidence in your uniqu...

Have you ever felt like you’re doing everything right and still not getting results? In this episode, Heather Lahtinen busts the myth of the “universal right way” to run a photography business (or anything, really).

Through a deeply personal story that led to an unexpected breakthrough, she reveals how forcing yourself into new experiments especially ones you’d normally resist can unlock surprising succe...

In this episode of the Flourish Academy podcast, Heather Lahtinen talks with her good friend and Elevate coach, Michelle Crandall, about a surprising truth—what happens after you finally hit a big business goal.

Michelle recently had her biggest month ever in her photography business, nearly hitting $10,000. But instead of celebrating, her brain spiraled with doubt, fear, and guilt. Together, Heather and Michelle unp...

What happens when things don’t go your way? When the bookings fall through, the inquiries ghost, and the excitement turns into discouragement? In this episode of the Flourish Academy Podcast, Heather Lahtinen shares a real and vulnerable coaching call from the Elevate program, highlighting what it really looks like to process disappointment as a photographer and entrepreneur.

You’ll hear a raw, honest co...