10x Talk

10x Talk

10x Multipliers To Grow Your Business. Insights For An Ever Expanding System Of Increasing Cooperation & Creativity Among Unique Ability Achievers.

Episodes

October 16, 2026 • 81 mins

Stop hiring. Start casting. Most companies hire to fill jobs, but the best leaders cast to build greatness. Dan Sullivan and B. Jeffrey Madoff go live with Joe Polish to unpack their new book, Casting Not Hiring, and show why the key to a world-class business isn't in resumés, job descriptions, or interviews. It's in seeing people for their unique strengths and casting them in roles where they can shine.

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Dan Sullivan and Joe Polish go live in front of a live audience in the Zoom room for this 10x Talk, joined by Babs Smith and Dean Jackson and hosted by Paul Colligan.

Dan compares AI to the invention of zero, a cognitive shift that took Europe roughly 300 years to absorb, and reveals the daily scoring system he has run for 217 straight days.

Joe explains why the $2 million marketing archive si...

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Joe Polish sits down with Strategic Coach Founder Dan Sullivan and The CEO of CEG Worldwide John Bowen to explore the research-backed framework behind their new book, The Greater Game — a 100x blueprint that reveals why only 5.4% of Entrepreneurs are playing a completely different game than everyone else.

Together they unpack the shift from Fo...

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Joe Polish and Dan Sullivan go live to cut through the AI noise and deliver real value on unique ability, reclaiming your time, and staying front stage. Dan also shares his 85-day "Yesterday Creates Tomorrow" experiment and why it may be his most powerful personal breakthrough yet.

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  • How Unique ...
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Joe Polish and Dan Sullivan kick off the new year with a powerful conversation on time, ambition, and how Entrepreneurs can stay calm, focused, and fulfilled in a rapidly changing world LIVE.

From creating a "great yesterday" to redefining ambition, connection, and progress, this episode delivers practical wisdom for building a better business—and a better life.

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Joe Polish and Dan Sullivan host a LIVE, unscripted 10x Talk episode on why ambition isn't a limited resource—it's a capability you can develop for life. You'll learn how alignment, free days, courage, and human connection (especially in an AI-driven world) keep Entrepreneurs energized, productive, and excited about what's next.

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Joe Polish and Dan Sullivan continue their conversation on commitment, entrepreneurial freedom, and building company structure that expands creativity instead of restricting it—with a deep dive on hiring, delegation traps, and Dan's new "Casting Not Hiring" framework.

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Joe Polish and Dan Sullivan unpack why Entrepreneurs stall when they treat growth as a transaction—and how commitment ("will that builds skill") creates transformational results. They cover lifelong learning, referability habits, and Dan's 100-books-in-100-quarters project as a model for creating the future through commitment.

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Dan Sullivan and Joe Polish unpack the mindset, health, and tools that turn ambition into the master capability for exponential success.

Here's a glance at what you'll discover in this episode:

  • Why 2x thinking keeps you stuck in busyness while 10x frees you to focus on what really matters
  • Dan's definition...
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Joe Polish and Dan Sullivan explore how ambition and agency, rooted in generosity, drive lasting success. A behind-the-scenes look at their Hay House project on building authentic, impactful relationships.

Here's a glance at what you'll discover in this episode:

  • How combining ambition with agency creates unstoppable momentum in business and life
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Dan Sullivan and Joe Polish dive deep into the Entrepreneurial mindset of "guesses and bets" — the essential approach to navigating an unpredictable future. They explore how risk, resilience, and values-driven decision-making shape lasting success in business and life.

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  • Why Every Big Move I...
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Dan Sullivan and Joe Polish dive into the Entrepreneurial framework "Make it up, make it real, make it recur" and explore how true innovation is built and scaled. They also unpack the ethics of creation vs. imitation, the power of collaboration, and how to know when it's time to walk away.

Here's a glance at what you'll discover in this episode:

  • The 3-Part Formula That ...
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Joe Polish and Dan Sullivan dive deep into the historic economic shift unfolding in the U.S., from reciprocal tariffs to the resurgence of American manufacturing. They explore how these changes could transform the global economy, reduce national debt, and spark a new era of entrepreneurship and growth.

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Joe Polish and Dan Sullivan discuss the concept of the second company—a powerful strategy for Entrepreneurs looking to expand their influence and impact beyond their primary business. Dan shares his observations from coaching over 7,000 Entrepreneurs and highlights the patterns he's seen in those who successfully develop multiplier businesses.

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Joe Polish and Dan Sullivan engage in a deep-dive conversation about the political landscape following the inauguration. They explore Donald Trump's impact as a political figure, his marketing genius, and his ability to mobilize a movement unlike any in modern history.

Here's a glance at what you'll discover from Joe and Dan in this episode: 

  • What Trump Learned From the Founding Fathers, ...
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Joe Polish and Dan Sullivan tackle the realities of Entrepreneurial overwhelm and share actionable strategies to turn chaos into clarity. 

Here's a glance at what you'll discover from Joe and Dan in this episode: 

  •  Why Overwhelm Isn't the Problem—And the Surprising Way to Turn Competing Priorities into Powerful Collaborations (Discover the "Triple Play" method Dan...
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Joe Polish and Dan Sullivan dive into the transformative concepts of "Front Stage/Backstage" and the power of binaries in decision-making. Discover how to deliver exceptional experiences, make confident choices, and navigate the inevitable challenges of Entrepreneurship with practical insights and real-world examples.

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Joe Polish and Dan Sullivan dive into the core principles of selling and marketing, sharing transformative strategies that have reshaped industries. From the power of education-based marketing to creating value-driven Customer experiences, they reveal actionable insights for Entrepreneurs seeking growth and impact.

Here's a glance at what you'll discover from Joe and Dan in this episode: 

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Joe Polish and Dan Sullivan take listeners behind the scenes of the 2024 Genius Network Annual Event. Joe shares the meticulous planning, surprising guest appearances, and the extraordinary impact of the event held just days after the historic 2024 U.S. Presidential election. They discuss themes of Entrepreneurship, marketing, leadership, and cultural influence while highlighting how bold decisions and the domino effec...

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Joe Polish and Dan Sullivan reveal key strategies for scaling a profitable business and leveraging marketing. They discuss the importance of starting small, building financial reserves, and avoiding common entrepreneurial pitfalls. Listen for powerful insights on creating long-term business success.

Here's a glance at what you'll discover from Joe and Dan in this episode: 

  • The Real Busine...
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