Make It Happen Mondays - B2B Sales Talk with John Barrows

Alex McNaughten, Former seller, sales leader and Co-Founder, Co-CEO of Grw AI, brings his extensive expertise on sales coaching. John and Alex explore methods for guiding sales professionals through personalized coaching strategies, insights into the psychological aspects of sales, and innovative approaches to integrating AI into the coaching process to enhance sales performance and productivity.

Are you interested in leveling up yo...

Kristie Jones, author of 'Selling Your Way IN,' speaker, coach, and sales process consultant with over 20 years in sales leadership, brings her expertise to this episode. John and Kristie explore impactful strategies over standard ROI calculations, emphasizing a genuine approach to sales, pricing strategies, and the importance of aligning professional roles with personal strengths. Jones' story of success through generosity and cla...

Global Citizen Nathan ('Nate') Andres has navigated life's tumultuous journey, facing 9/11, natural disasters, and discrimination, mastering the art of resilience. With 25 years in HR across the globe, he shares his 'REAL Model' for cultivating 'authentic resilience'—a tool to overcome adversity. Nate ad John discuss life lessons, the power of presence, and harnessing core values for well-being and joy. Listeners can expect an insp...

Gina Trimarco, master sales improv trainer with Sales Gravy and a strategic leadership expert, shares insights on re-humanizing relationships through Improvised Intelligence™. With a rich background of street-smart experiences from her unique upbringing, she brings humor and emotional intelligence to sales. Listeners will learn about the art of collaborating with clients, the significance of soft skills, and how improv can enhance ...

John is joined by Paul M. Caffrey, a seasoned sales professional and author of "The Work Before the Work". Paul's extensive expertise includes helping early stage founders establish sales processes and guiding salespeople to excel in their careers. The episode delves into practical advice for sales preparation, the power of role-playing, and the significance of handling objections adeptly. Listeners can anticipate learning non-nego...

Dr. Philip Squire, CEO of Consalia and seasoned consultant to brands like Apple and SAP, shares his insights on the transformation of sales into a desirable profession. In this episode, John gets valuable insights from Phillip's expertise in sales education and the value of client-centric strategies. Some of the key takeaways include the importance of authenticity, the role of AI in sales, and adapting sales skills in a post-knowle...

Erik Kostelnik, CEO/founder of Postal and a successful entrepreneur with notable company exits, brings his wealth of knowledge to this episode. From market consolidation to the rise of AI, Erik addresses concerns for tech sales reps and shares executive insights for survival and success in tech sales. Learn about the importance of adaptability, transparency, and the evolving role of sales reps amidst market shifts and get strategic...

Doug Howarth, CEO of Hypernomics, Inc. and author of 'Hyperonomics: Using Hidden Dimensions to Solve Unseen Problems,' explores the intricacies of market strategy and product development. John and Doug dive into the principles of 4D thinking and hypernomics, which Howarth leveraged after overcoming personal health challenges and a lifelong interest in dimensions. Key takeaways include the importance of sales analysis, product featu...

Richard Harris, seasoned sales expert, sales trainer and author of "The Seller's Journey," discusses infusing humanity into sales and offers practical guidance on sales conversations. This episode promises insights on negotiation, handling objections, and adapting to technological changes in sales. Listeners can expect to learn from the dynamic exchange between John and Richard as they share strategies for evolving with the sales i...

Devin Reed, head of content at Clary and founder of The Reeder newsletter, discusses the shift from B2C to B2B in influencer marketing. John and Devin discuss building authentic personal brands, the monetization pitfalls and prospects, and strategies for maintaining credibility. You will gain great insights on sales philosophies, prioritization for career growth, and the nuances of influencer marketing in the evolving B2B landscape...

John Barrows is joined by Becc Holland, CEO and founder of Flip the Script. John and Becc have known each other for year and been "competitors" in that they both have focused on prospecting training for the majority of their careers. In working with her colleague Keenan at GAP selling, Becc has a new focus on the importance of Discovery and has spent the past few years diving deep into understanding the true differences betwee...

Charles Lu, VP of Operations at LexCheck, infuses innovative AI into the legal aspects of sales to streamline processes. This episode delves into the dynamic between sales and legal teams. You'll learn the importance of early legal involvement, creating a collaborative playbook, and using empathy to navigate contract negotiations. This conversation dives deep into the integration of AI in legal review and emphasizes transparent com...

Sales expert Bob Marsh, with a 20+ year track record, including raising venture capital, and selling companies, shares insights on 'selling with simplicity' on today's episode. His credentials include being awarded the 2022 CRO of the year award and Demandbase Top 25 Sales Executive to Learn From. John and Bob share insights on making authentic connections, balancing sales volume with quality interactions, and the pivotal role of c...

Jason Tan is a B2B tech expert in AI and the founder of Engage AI. In this episode John leads to conversation on the challenges and opportunities presented by AI, incorporation of personal touches in automated processes, and how technology can enhance human connections while posing potential risks. They also delve into the concept of a 'second brain' to assist with memory and engagement on platforms like LinkedIn and the importance...

Tony Dicks joins host John Barrows as the CRO of CloudTask—Bringing The Convenience of B2C E-Commerce to B2B Sales Outsourcing. With shared wisdom on AI's role in sales, strategic uses of ICPs, and the evolution of the SDR model, listeners will gain insights into improving top-funnel sales issues and managing outsourcing effectively. An informative dive into aligning company expectations and adapting to market shifts, benefiting le...

Brian Will, a seasoned entrepreneur with over 35 years of experience, shares powerful insights on negotiation and overcoming sales objections. Brian's multifaceted background, from military service to business ventures, offers great perspectives on the psychology of sales, strategies to address mistrust, the importance of active listening, and the criticality of preparation. This episode is jam-packed with advanced selling techniqu...

Gabe Lullo, CEO of Alleyoop and seasoned leader with experience managing over 1500 SDRs, joins John Barrows to revamp the Sales Development Representative role. They advocate for full-cycle SDRs grounded in connection, curiosity, creativity, and collaboration. Gain insights on the SDR function evolution, balancing technology and fundamentals in sales, and strategies for authentic customer engagement and smooth transitions to AEs.

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King of Sales Jeffrey Gitomer, renowned sales expert and author of 'The Little Red Book of Selling,' joins John Barrows on this podcast to dive deep into sales strategies and cold calling. They cover value-driven sales ideas, gaining insights from sales teams, and the significance of building trust. Jeffrey and John also discuss AI in sales, highlighting that while it can assist, it cannot replace the human touch. Collaboratin...

Sales guru Mike Weinberg, consultant, coach, speaker, and bestselling author, joins host John Barrows on today's episode to explore the nuances of sales management. They explore insights on transitioning from an individual contributor to a first-time sales manager, recognize the importance of coaching, and discover how to navigate the evolving landscape of sales with an emphasis on accountability and effective leadership. This epis...