The Recipe For SEO Success Show

What still works, and what was overhyped

Hello SEO beasts.  Kate Toon here – your once SEO-obsessed, slightly odd host of The Recipe for SEO Success.
Today is a big, squishy, full-circle moment. After 11 years of recording (with a few gaps), 200 brilliant guests, more than 500,000 downloads, and thousands of fabulous humans ...

Evolving with the ever-changing search engines

With the rise of AI search tools, it's important to make sure your business is showing up in the search snippets and in the LLMs.

But where are they pulling information from, what are people searching, and how can we make a successful SEO strategy for 2026? 

Today we have Elizav...

Keeping your site safe, speedy and searchable

Today, my AI SEO Snippet co-host, Tony Cosentino, has full rein of the episode to share his tips and advice about WordPress SEO, and a bit of AI mixed in.

If you haven't heard already, Tony is an expert on the Recipe for SEO Success Course, in the DMC membership, and is of course, my beloved.
So stay tuned to learn all about WordPress SEO.

Tune in to learn: 

Bringing on AI as your intern, not the team leader

Today you'll be hearing from another expert from the big Recipe course. For this episode, I've invited Cath Fowler, Copywriter and Keyword queen to explain how AI is affecting keyword research, her top tips, and why AI hasn't put her out of a job yet.

So if you've read anything about AI SEO, you'll have heard the word Schema used, sometimes known as structured data.

In this episode, Tony Cosentino and I will demystify the schema jargon, show you where schema actually moves the AI SEO needle and give you some practical steps to implement it.

And don't worry, no technical degree is required.

So grab a cuppa, open your JSON-LD, and let's teach the robo...

Today Tony Cosentino and I are diving into a seismic shift for AI SEO: Shopify's New integration with ChatGPT. It's bringing real native shopping straight into AI conversations.

OpenAI has launched Instant checkout, powered by Agentic Commerce Protocol, whatever that means, and built with Stripe so shoppers can discover and buy products without ever leaving the chat.

So we're gonna unpack what it means for...

Today, Tony Cosentino and I are talking all about Experience Expertise, Authoritativeness, and Trustworthiness with a little AI elbow grease.

If you think E‑E‑A‑T is just for Google boffins, stick around—by the end of this episode you'll have an AI EEAT recipe you can actually cook.

We'll break down what E‑E‑A‑T really means, how AI can make it measurable, and where humans still need to keep their hands ...

Now there's a lot of misunderstanding about where tools like ChatGPT, Perplexity, etc. get the data that they're using to give you answers with, right? 

People get very confused about this. 

So today Tony Cosentino and I are going to talk about data sources for LLMs. 

Did you ever think you'd be listening to a podcast about something so fascinating? I bet you didn't.

Listen to all the AI SEO Snippet epi...

Right, so maybe you're feeling, you've finally got your head around SEO and now there's AIO, GEO and AI SEO flying around like confetti at our wedding.

It's like the digital marketing world has gone acronym mad. But here's the thing, your customers are asking ChatGPT for recommendations instead of just Googling.

So today, Tony Cosentino and I are going to cut through the jargon to explain what these terms ...

Welcome to AI SEO Snippets, the newest podcast from the Recipe for SEO Success, hosted by Kate Toon, SEO Educator and digital marketing lover and Tony Cosentino, AI super nerd and WordPress warrior.

Each episode is a quick hit of actionable insights, delivering essential AI SEO knowledge without any fluff or jargon.

Get ready to boost your SEO game in just a few minutes—because our aim is to help you succe...

Today I'm going to hand the mic over to our very own resident Shopify SEO expert on the big course, and also in the digital marketing collective, my VIP marketing membership.

Her name is Kerri Bennett, her business is Yellow Door Digital. She is a legend. 

Today she'll be sharing her tips and advice to help you on your Shopify SEO journey and avoid making all the wrong moves.

Posting on platforms with purpose 

For the last few years, we've all been a bit single-minded.
Google, Google, Google
And that makes sense, Google's market share has consistently been around 90-95% globally, but it's slipping.
And platforms like ChatGPT come along and blow everything out of the water, perhaps...

Getting started with quizzes, surveys and calculators

Welcome to another episode of The Recipe for SEO Success, where we whisk together strategies for search engine glory.

Today we're sharing a little-known secret ingredient for capturing leads and boosting engagement on your website, calculators and qui...

How Learning Language Models are affecting search

Ah AI, it's all everyone's talking about and utterly fascinating, yet also boring as bat poo at the same time. While some are using AI to create new tools and innovate, my partner, the WordPress guy, is doing amazing things, most of us are using it to make AI versions of themselves as dogs or creating...

Using keywords to showcase my creative business on Google

Getting SEO advice is one thing, but how much of it is really doable for the average business human? 

In my reality SEO episodes, I talk to real life people and get the truth about how they use SEO and digital marketing to improve their business. 

Understanding the stats that matter

Hey there, it's Kate Toon, here to sprinkle some SEO seasoning on your day with the Recipe for SEO Success Podcast.

Today, we've got a delightful dish brewing with the incredible Sally Mills. We're diving into Google Search Console—the boring, yet indispensable, cousin of ...

Building recognition for your brand and profile

Welcome to another exciting episode of the Recipe for SEO Success podcast, hosted by yours truly, Kate Toon. Today, I'm thrilled to bring you an episode that promises to revolutionize your approach to link building. I've invited the incredible Christopher Panteli to join us, a master in the art of secur...

Welcome to another mouth-watering episode of the Recipe for SEO Success podcast. I'm your host, Kate Toon, the head chef in this delightful digital kitchen where we whip up scrumptious SEO strategies to elevate your online presence. Today we're diving into the tantalizing world of e-commerce SEO, sprinkling a dash of insight on the latest search engine result pages changes.

Joining us at the table is the i...

It's a Toon tip day, and I want to talk to you about intrusive interstitials (aka pop ups).

Now, there's one funny thing about Google. Well, there's many funny thin...