Informed Podcast by Mark Williams. The podcast for LinkedIn™️ users
Host Mark Williams provides insights, news, feature updates and expert interviews for LinkedIn™️ enthusiasts. This podcast is not affiliated with, endorsed or approved by the LinkedIn™️ corporation. Mark Williams is an independent trainer and does not work for LinkedIn™️ (nor would he wish to!)
Episodes
Bruce Johnston has been helping people use LinkedIn™️ more effectively for the last 13 years and I've been a follower for 8 years. Bruce is a great wordsmith and one of the more original thinkers out there when it comes to LinkedIn™️ so I thought it was about time to bring him onto the show to share some of his insights.
LinkedIn™️ seem to love it, more and more posts are created by it and comment threads are becoming infested with it...so I thought it was time to revisit the topic of AI and try to answer this important question...
Can AI be used in a credible, authentic and ethical way on LinkedIn™️?
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This week I chat with Merrill Charette a long timer listener to the podcast (and a podcaster himself!) about his upbringing, experiences and how he ended up in the maritime industry.
I really enjoyed chatting with Merrill who is a fascinating character and a great raconteur. In this interview we cover;
This week in the podcast I complete my review of Uplift Live with the speakers from the afternoon sessions
Gillian Whitney
Kevin D. Turner
Tiina Jarvet
Richard van der Blom
Also in this edition;
- New ‘Takeaways’ on Articles & posts
- New video feed on mobile
- An excellent example of brand partnership with influencer
- Post of the week
My thoughts and feedback on Uplift Live
UpLift Live is an in-person, LinkedIn-focused conference that took place for the first time on 21 March 2024 in Birmingham, UK.
With the demise of Creator mode, or the opening of creator mode to everyone (however you wish to view it!) imminent, it probably opens up the possibility of all LinkedIn™️ users having the opportunity to create their own newsletters.
So it seems a good time to have a new look at this feature so that you can ...
This month we will see Creator mode disappearing and with it, the obligation to have 'Follow' as the primary option on your profile so I thought it was worth revisiting the persistent question...Connect or Follow?
That plus;
Has your feed changed recently? Are you seeing posts from people who are unfamiliar to you?
This may be due to LinkedIn™️ deciding that they know what 'quality' content looks like.
Not you...you are clearly not in a position to decide this for yourself!
Are you sure you want to be providing LinkedIn™️ with your hard earned knowledge for a badge?
Do the benefits of collaborative articles add up?
That plus;
It's that time of the year when the legend that is Richard van der Blom publishes his LinkedIn™️ algorithm insights report so in this episode I discuss some of the highlights, what we can learn and why we need to treat the results with caution.
Also covered;
- <...
This week I find out about the 'person behind the profile' with the LinkedIn content Queen herself Nanna Sondrup
Nanna was very open and honest in this chat where she describes a troubled childhood experiencing terrible bullying and parents distracted by her brother who had severe ADHD challenges.
She herself was later diagnosed with Dyslexia and ADHD yet has managed to become a very well known LinkedIn™️ expert in Denmark.
Join me...
LinkedIn™️ is primarily a B2B networking platform but that doesn't mean that a B2C (business to consumer) business can't succeed. This week I talk with Anna Williams about how she recently relaunched her coffee shop on LinkedIn™️.
That plus;
Big news this week...The LinkedIn Corporation are attacking me and I need some creative ideas from you to be able to move forward.
More of that later, also included in this episode I talk about;
Welcome to the first edition of interesting People, a new type of show for the LinkedInformed podcast.
We often come across people on LinkedIn™️ who look interesting and produce content we find valuable...so we follow or connect and over time we feel as though we get to know them better.
Every year I dust off my LinkedIn™️ crystal ball and look at what changes I think we will see on the platform over the coming year...every year I get it spectacularly wrong! I like to think I'm ahead of LinkedIn Corp' with my thinking because often my predictions eventually come to fruition a few years later! Either way, it's always fun to do and gets ...
In this episode, I talk through the following topics;
-
LinkedIn™️ ran a Christmas poll
-
INteresting profiles 2024
When your company page content consistently fails to engage an audience what can you do to make your brand more visible?
That plus;
-
Profile verification finally comes to...
Last week I shared a message I received from Sandra Long (AKA East coast 🇺🇸Sandra) about collaborative articles where she shared that she finds them very useful asked me to have another look at them...so I did!
I will share the results of my findings later but first, here's what else I cover in this weeks episode...
<...I'm back from the trip of a lifetime!
And I got married as well!
This week I catch up on what has been happening on LinkedIn™️ while I've been away;
- Collaborative articles improve but become more like Q&A's rather than articles
- LinkedIn™️ break links with X (Twitter) accounts
- Several changes to company pages
- Profile videos are going to disappear
- Profile custom badges surpass creator website links
- 1 billion users...but less tha...
Why do men approach women on LinkedIn when they would never act that way in real life?
Why do people send a sales pitch DM immediately after connecting?
People seem to act in strange ways with a keyboard, often very differently to the way they would in person.
In this episode of LinkedInformed I had the pleasure of chatting with Jacob Elton about this fascinating topic
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