The Analytics Power Hour

As the world turns, a couple of things happen: 1) we grow and learn, and 2) the world changes. On this episode, inspired by a job interview question, the hosts walked through a range of thoughts and beliefs they had at one time that they no longer have today. Analytics intake forms are good…or bad? Analytics centers of excellence are the sign of a mature organization…or they're just one of many poten...

Does size matter? When it comes to datasets, the conventional wisdom seems to be a resounding, "Yes!" But what about small datasets? Small- and mid-sized businesses and nonprofits, especially, often have limited web traffic, small email lists, CRM systems that can comfortably operate under the free tier, and lead and order counts that don't lend themselves to "big data" descriptors. Even large enterprises have scenarios where some ...

Data does not just magically spring into existence. Someone, somewhere, has to decide what data gets created and the rules for its creation. We would claim that this often starts as a pretty simple exercise, and then, over time, that simplicity balloons to be pretty complex! What if, for instance, you decided to listen to every #1 song on the Billboard Hot 100 going back to its inception in 1958? You may start by just capturing the...

From spreadsheets to strategy: what does data look like from the CEO's chair? For this episode, we sat down with Anna Lee, CEO of Flybuys and former CFO/COO of THE ICONIC, to get her view on data-led leadership and what great looks like in data and analytics. Discover how Anna's journey from finance to the corner office has shaped her approach to leveraging evidence for strategic decision-making. From productive curiosity, to infor...

If you didn't have a visceral reaction to the title for this episode, then you are almost certainly not in our target audience. There are few more certain ways to get a room full of analytics folk fired up than to raise the topic of dashboards. Are they where data goes to die, or are they the essential key to unlocking self-service access to actionable insights? Are they both? Is the question irrelevant, because, if they exist to i...

What is "process" in analytics? On the one hand, it can be seen as a detailed sequence of minutia by which anything that needs to be repeated in the world of analytics gets carried out in a structured and consistent manner. On the other hand, that's the sort of definition that strikes terror and rage in the hearts of many souls. Some of those souls are co-hosts of this podcast. Even the more process-oriented co-hosts bristle...

Imagine a world where business users simply fire up their analytics AI tool, ask for some insights, and get a clear and accurate response in return. That's the dream, isn't it? Is it just around the corner, or is it years away? Or is that vision embarrassingly misguided at its core? The very real humans who responded to our listener survey wanted to know where and how AI would be fitting into the analyst's toolkit, and, frankly, so...

Did you know that, upon closer inspection, many a statistical test will reveal that "it's just a linear model" (#IJALM)? That wound up being a key point that our go-to statistician, Chelsea Parlett-Pelleriti, made early and often on this episode, which is the next installment in our informally recurring series of shows digging into specific statistical methods. The method for this episode? ANOVA! As a jumping off point to think abo...

Product managers for BI platforms have it easy. They "just" need to have the dev team build a tool that gives all types of users access to all of the data they should be allowed to see in a way that is quick, simple, and clear while preventing them from pulling data that can be misinterpreted. Of course, there are a lot of different types of users—from the C-level executive who wants ready access to high-level metrics all the way t...

It's a process few people genuinely enjoy, but it's one which we all find ourselves going through periodically in our careers: landing a new job. We grabbed MajorData himself, Albert Bellamy, for a wide-ranging discussion about the ins and outs of that process: LinkedIn invitation etiquette (and, more importantly, effectiveness), how networking is like spousal communication (!), the usefulness of reducing the mental lo...

Synthetic data: it's a fascinating topic that sounds like science fiction but is rapidly becoming a practical tool in the data landscape. From machine learning applications to safeguarding privacy, synthetic data offers a compelling alternative to real-world datasets that might be incomplete or unwieldy. With the help of Winston Li

Is it just us, or are data products becoming all the rage? Is Google Trends a data product that could help us answer that question? What actually IS a data product? And does it even matter that we have a good definition? If any of these questions seem like they have cut and dried answers, then this episode may just convince...

No matter how simple a metric's name makes it sound, the details are often downright devilish. What is a website visit? What is revenue? What is a customer? Go one level deeper with a metric like customer acquisition cost (CAC) or customer lifetime value (CLV or LTV, depending on how you acronym), and things can get messy in a hurry. In some cases, there are multiple "right" definitions, depending on...

Data that tracks what users and customers do is behavioral data. But behavioral science is much more about why humans do things and what sorts of techniques can be employed to nudge them to do something specific. On this episode, behavioral scientist Dr. Lindsay Juarez from Irration...

We finally did it: devoted an entire episode to AI. And, of course, by devoting an episode entirely to AI, we mean we just had GPT-4o generate a script for the entire show, and we just each read our parts. It's pretty impressive how the result still sounds so natural and human and spontaneous. It picked up on Tim's tendency to get hot and bothered, on Moe's proclivity for dancing right up to the edge of oversharing specific work sc...

How is an outlier in the data like obscenity? A case could be made that they're both the sort of thing where we know it when we see it, but that can be awfully tricky to perfectly define and detect. Visualize many data sets, and some of the data points are obvious outliers, but just as many (or more) fall in a gray area—esp...

Do you cringe at the mere mention of the word, "insights"? What about its fancier cousin, "actionable insights"? We do, too. As a matter of fact, on this episode, we discovered that Moe has developed an uncontrollable reflex: any time she utters the word, her hands shoot up uncontrolled to form air quotes. Alas! Our podcast is an audio medium! What about those poor souls who got hired into an "Insigh...

Why? Or… y? What is y? Why, it's mx + b! It's the formula for a line, which is just a hop, a skip, and an error term away from the formula for a linear regression! On the one hand, it couldn't be simpler. On the other hand, it's a broad and deep topic. You've got your parameters, your feature engineering, your regularization, the risks of flawed assumptions and multicollinearity and overfitting, the ...

In celebration of International Women's Day, this episode of Analytics Power Hour features an all-female crew discussing the challenges and opportunities in AI projects. Moe Kiss, Julie Hoyer and Val Kroll, dive into this AI topic with guest expert, Kathleen Walch, who co-developed the CPMAI methodology and the seven patterns of AI (super helpful for your AI use cases!). Kathleen has helpful frameworks and colorful examples to il...