Marketing and Finance (MAF) Podcast

Why The Apprentice candidates will ALWAYS screw up their marketing tasks - MAF297

This week let's talk about the customer and how marketing always starts with a deep almost obsessive understanding of the customer.

And we're going to talk about this with reference to TV's The Apprentice and why the candidates will always fail their marketing tasks.

This is episode 297 of the MAF Podcast - part of the 2023 ...

This ancient but simple marketing formula still works now - Monroe's Motivated Sequence - MAF296

This week let's talk about a delightfully simple structure for creating a piece of marketing content.

It could be an advert, social media post or a conference speech.

It's called Monroe's Motivated Sequence.

This is episode 296 of the MAF Podcast - part of the 2023 Simply Marketing Series.

What you’ll hear about...

Don't fall into the ChatGTP bland, average and mediocre (BAM) trap - MAF295

You're probably sick to the back teeth of hearing about ChatGPT already but you really need to hear this. And I really need to get this off my chest.

Please don't fall into the ChatGPT bland, average and mediocre trap.

This is episode 295 of the MAF Podcast - part of the 2023 Simply Marketing Series.

What you’ll hear about in this ...

Introducing "The Simply Marketing Series" - Strategy versus tactics - MAF294

This week let's talk about the difference between marketing strategy and marketing tactics.

It's part of a new shorter, bite-sized series of episodes called the Simply Marketing series.

This is episode 294 of the MAF Podcast.

What you’ll hear about in this episode:

• The new shorter format of the show for the first part of 2023

• Th...

Marketing truths that bear repeating - time and time AGAIN - MAF293

This week let's talk about marketing truths that bear repeating - AGAIN.

Which really means busting some marketing myths that won't go away.

This week it's just me and the mic and this is episode 29 of the Marketing and Finance Podcast.

What you’ll hear about in this episode: 

• 3 marketing truths we need to revisit again and again
• Wh...

Why simplicity can be a business strategy and how you can invest in it - MAF292

This week let's talk about simplicity.

Simplicity can be a strategy. Simplicity can be your competitive advantage. It's hard but it's what customers want.

This week it's just me and the mic and this is episode 292 of the Marketing and Finance Podcast.

What you’ll hear about in this episode:

• Why are so many businesses compl...

How financial advice is evolving, using TikTok and targeting Gen Z with Eunicia Peret - MAF291

This week let's talk about how financial advice is evolving.

We'll also look at how to make financial planning more attractive to younger clients and we'll challenge some of the financial advice being given on TikTok.

My guest is Eunicia Peret and this is episode 291 of the Marketing and Finance Podcast

What you’...

When marketing creatives suck - is your strategy to blame? - MAF290

This week let's talk about that sinking feeling you get when you realise your marketing creatives suck.

It's easy to blame the agency and to look elsewhere. But maybe it's all about your strategy. Or lack of it.

This week it's just me and the mic and this is episode 290 of the Marketing and Finance Podcast.

What you’ll hear about in th...

More than logos and fonts - how to create a strong brand with David O'Hearns - MAF289

This week let's talk about brand and positioning

But we'll go beyond logos, fonts and colours and look at what branding is really about.

My guest is David O'Hearns and this is episode 289 of the Marketing and Finance Podcast.

What you’ll hear about in this episode:

• Why branding is more than logos, fonts and colours

• Bran...

Great creative business ideas - is in-person or online the best way to find them? - MAF288

This week let's talk about coming up with creative business ideas.

Is an in-person setting better than an online one for finding them?

Let's grab a coffee and talk about it some more. This is episode 288 of the Marketing and Finance Podcast.

What you’ll hear about in this episode:

• Creativity that comes from acci...

Avoid these 6 marketing mistakes (reaction episode) - MAF287

This week let’s talk about 6 of the biggest mistakes made by digital marketers. And this is a reaction episode where I riff on the messages contained in a piece of content that caught my attention.

It’s just me and the mic and this is episode 287 of the Marketing and Finance Podcast.

What you’ll hear about in this episode:

• A deep almost obsess...

Get rid of complex language and jargon to engage more

customers - Web3 included - MAF286

This week let’s talk about why we must get rid of complex language, jargon, gobbledygook and the passive voice if we want to engage more customers.

And I mean in all industries with a particular nod towards the emerging Web3 space.

It’s just me and the mic and this is episode 286 of the M...

Fixing the gulf between sales and marketing with Jenny Knighting - MAF285

This week, let's talk about the tension that often exists between sales and marketing departments in companies

Both want the same thing - business success - so how can we bridge the gulf between the two

My guest is Jenny Knighting and this is episode 285 of the Marketing and Finance Podcast

We chat about:

• From sales background to ma...

The right way to use email lists to grow your business with Rob and Kennedy - MAF284

This week, let's talk about email lists and putting together emails that engage your customers and lead to sales.

There's so much annoying email marketing out there. Let's look at the right way to do it.

My guests are Rob and Kennedy, and this is episode 284 of the Marketing and Finance Podcast.



How the power of PR has changed in the digital world with Jamie Brownlee - MAF283

This week, let's talk about how PR has changed in the digital world.

How can you get great stories about your business into the media and protect yourself if something goes wrong?

My guest is Jamie Brownlee and this is episode 283 of the Marketing and Finance Podcast.

We chat about:

• How Jamie built his PR career and his...

How to stand out as a podcast guest with Kristin Molenaar - MAF282

This week, let's talk about how to stand out as a podcast guest.

And that means not doing what everyone else does.

My guest is Kristin Molenaar and this is episode 282 of the Marketing and Finance Podcast.

We chat about:

• How Kristin built her Agency
• Pitching podcast hosts and how to be a stand out guest
• Why be...

NOT the 2022 marketing predictions episode - MAF281

This is NOT. Repeat not a 2022 marketing predictions episode.

But we will be talking about some marketing certainties.

It's just me and the mic and this is episode 281 of the Marketing and Finance Podcast.

We chat about:

• The annual flood of marketing prediction articles, videos and podcasts
• Why they highlight a fundamental view the world has about mark...

Creating simple content for complex technology markets with Anu Ramani - MAF280

This week let's talk about how to keep it simple when creating content marketing for complex markets and industries.

And just what is the role of creative agencies in this process?

My guest is Anu Ramani and this is episode 280 of the Marketing and Finance Podcast

We chat about:

• Why Anu started Isoline Communications to focus on content m...

Is Meta lipstick on the Facebook pig and what is The Metaverse anyway? - MAF279

This week let's talk about the rebrand of Facebook and whether it's just lipstick on a pig.

And what exactly is The Metaverse?

It's just me and the mic and this is episode 279 of the Marketing and Finance Podcast.

We chat about:

• Facebook rebrands its holding company to Meta

• How Meta is a House of Brands

• Will Meta allow Faceb...