CEO Glow Show
Welcome to the CEO Glow Show, Formerly known as Pretty Rich Podcast where beauty entrepreneurship meets personal growth and spirituality! Hosted by Sheila Bella, a 7-figure beauty business coach and microblading mogul, this podcast is your go-to source for industry-specific strategies, marketing wisdom, spiritual insights, and a healthy dose of inspiration. Each episode is crafted with the beauty entrepreneur in mind, offering actionable advice to help you grow your business, enhance your personal well-being, and deepen your spiritual journey. Join us as Sheila brings in guest speakers, industry experts, and thought leaders to discuss topics ranging from business and marketing to self-awareness, community building, and the integration of faith in entrepreneurship. Whether you're just starting your beauty business or looking to elevate an established brand, the CEO Glow Show empowers you to shine brightly in all aspects of your life. Tune in to transform your entrepreneurial journey into a fulfilling, purpose-driven experience. #CEOGlowShow #BeautyEntrepreneurship #SpiritualGrowth #BusinessWisdom
Episodes
What if discipline didn't feel like punishment—but freedom? In this empowering episode of the CEO Glow Show, Sheila Bella reveals how high-performing beauty entrepreneurs create consistency, focus, and growth by falling in love with discipline. From business routines to personal habits, Sheila breaks down the mental shift that separates dreamers from doers.
Whether you're just starting out or scaling past ...
In this special LashCon 2025 coaching edition, Sheila Bella sits down with a beauty boss, Adriana from Scottsdale, who's balancing a lash salon, product line, and training academy — but struggling to scale. In just 20 minutes, Sheila pinpoints the blind spots holding her back and reveals the powerful "three-machine method" every beauty entrepreneur needs to ...
In this powerful episode of the CEO Glow Show, Sheila Bella sits down with Keri Parker, founder of Clean Lids Club and panel moderator for LashCon 2025, to uncover how to sell lash services without the ick.
They break down the emotional and practical sides of sales, how to lead with authenticity, and why transparency builds trust (and better bookings). This is a must-listen for lash artists, beauty pros, a...
In this heartfelt and thought-provoking episode of the CEO Glow Show, Sheila Bella and her guest Nikki Delore of "Beautiful You Body Spa," invite you to explore a powerful question: Who would you be without your business?
Many beauty entrepreneurs tie their entire identity to their work, but what happens if it's all taken away? Sheila and Nikki shares candid personal stories and insights to help you discov...
In this episode of the CEO Glow Show, Sheila Bella dives deep into the behind-the-scenes realities of building a successful beauty business. She opens up about the challenges of growth, the power of strategic thinking, and why mindset shifts are often the missing link between staying stuck and skyrocketing to success.
Packed with practical advice, personal stories, and game-changing strategies, this episo...
Tired of hustling but not seeing growth in your beauty business? 💡 In this episode of the CEO Glow Show, Sheila Bella shares how to stop chasing clients and start creating systems that sell for you.
Instead of working harder, discover how to build frameworks and automation that generate consistent clients, cash flow, and confidence — so you can scale your business without burning out.
What yo...
PMU Powerhouses Didn't Know This! WULOP USA PMU Competition
Description:
In this special episode of the CEO Glow Show, Sheila Bella takes you behind the scenes at the WULOP USA PMU Competition in Philadelphia. Sheila sits down with seasoned permanent makeup powerhouses who share the real truths about business, artistry, and the mistakes no one talks about. From client challenges to contracts, mindset strug...
In this powerful episode of the CEO Glow Show, Sheila Bella opens up about her accidental journey to becoming a multi–seven-figure entrepreneur in the beauty industry. From nearly quitting to building thriving businesses, Sheila reveals the strategies, mindset shifts, and systems that took her from overwhelmed to unstoppable.
Whether you're just starting out or already scaling, this episode will challenge ...
In this inspiring episode of the CEO Glow Show, Sheila Bella sits down with Jessica Ruger Jones, the powerhouse entrepreneur and owner of Radiance Aesthetics. From being the first entrepreneur in her family to running a thriving beauty business in Birmingham, Alabama, Jessica shares how faith, mentorship, and a clear ...
In this episode of The CEO Glow Show, Pretty Rich Bosses CEO and COO, Sheila Bella and Laura Obando, dive into how beauty business owners can future-proof their success by embracing AI, automations, and mindset shifts. From streamlining daily operations to unlocking more freedom, you'll learn how to work smarter—not harder—while adapting to a rapidly changing industry.
Whether you're just starting or scaling to new heights, this in...
Top Permanent Makeup Celebs Reveal Their Best Brow Artist Advice | Live at Browista Newport Beach!
In this inspiring on-the-road episode of the CEO Glow Show, Sheila Bella travels to Newport Beach, CA for Browista 2025, one of the most exciting events in the permanent makeup world.
She int...
Walk by Faith: How Belle Cagas Bought a 6-Figure Business with $500
Ever wonder what happens when you truly walk by faith in business? In this heartfelt episode, Sheila Bella sits down with her dear friend Belle Cagas, founder of Yonder Coffee in Los Angeles, to share an incredible story of obedience, provision, and purpose.
...ESTHETICIAN CONFESSIONS AT THE IECSC IN LAS VEGAS TO HELP YOU GROW YOUR BEAUTY BUISNESS
Live from the International Congress of Esthetics & Spa (ICC) in Las Vegas, Sheila Bella takes you behind the scenes for the ultimate "beauty biz bathroom talk." This isn't your typical trade show recap—it's raw, hilarious, and deeply relatable.
You'll hear unfiltered mini-int...
EP. 40 – 20 New Beauty Clients in 4 Days! Here's How!
Think being great at your craft is enough to build a thriving beauty business? Think again. In this fiery kickoff to the Booked & Busy Challenge, Sheila Bella breaks down the real reason most beauty entrepreneurs struggle—and what it
Is This Even REAL? A Team with ZERO Drama?!
Ever wonder what it's actually like working at a fully female-run business? From syncing menstrual cycles, to unforgettable moments at Korean spas—to ridiculous stories of borrowing underwear—this episode dives into the heart and hilarity of working with a team of powerhouse women that developed over years of hiring the right people and firing the wrong ones.
Join CEO Sheila Bella along...
💡 Automation isn't optional anymore—it's the cheat code to growing a 6 or 7-figure beauty business without burnout.
In this jaw-dropping episode, I walk you through 37 of my must-have automation tools that helped me grow to $400K/month. Whether yo...
Are you tired of pouring your heart into content that gets zero traction? You're not alone, and it's NOT your fault.
In this episode of the CEO Glow Show, I'm revealing the viral hacking strategy I paid thousands to learn—but I'm giving it to YOU for FREE.
This 3-step viral formula is designed to help beauty entrepreneurs, PMU artists, lash techs, med spa owners, and event organizers reverse-e...
Are you tired of feeling awkward or pushy when it's time to sell your beauty services?
In this game-changing episode of the CEO Glow Show, we break down exactly how to sell high-ticket permanent makeup (PMU) services with total confidence—no sleazy sales tactics required.
Whether you're a PMU artist, brow stylist, lash tech, or beauty entrepreneur ready to raise your prices and finally start a...
STOP SELLING SINGLE SERVICES
Are you still selling single sessions and wondering why your bank account isn't growing?
This episode is your wake-up call. 🚨
Inside this power-packed masterclass, I'm sharing my Sales Simplified Framework — the exact script I used to build not one, but TWO multi-seven-figure beauty businesses. Whether you're a lash artist, PMU trainer, esthetician, o...
If you're a beauty entrepreneur still relying solely on Instagram posts to bring in sales — this episode will blow your mind.
I'm Sheila Bella, and I built two multi-7-figure brands in the beauty industry using one powerful (and often ignored) strategy: conversations in the DMs.
In this episode of The CEO Glow Show, I'm joined by Laura Obando, co-founder of Pretty Rich Bosses and the queen of ...
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