Marketing Your Business - Marketing Strategies for Business Owners
Marketing Your Business is a podcast dedicated to all things marketing. It's a behind-the-scenes look at the marketing tactics and strategies that lead to a loyal following, growing sales, and a business that gives you more freedom in your everyday life. Each episode is packed with takeaways to help you get what you have in front of a lot more people. It's about leveraging your marketing to build a business that's high in profit, low in stress, and one that gives you the ability to have the greatest impact on the world. Join leading online marketing strategist and entrepreneur Stu McLaren as he shares what's working for selling products online with product launches, online communities, email marketing, social media marketing, content marketing, and more. This is about the marketing that leads to more sales, more profits, and a high-growth business. But this show isn't just about making money. It's about using the power of marketing to give you more freedom. The freedom to work with who you want, where you want, while having time to travel and do the things that matter. It's about reducing the "go-go-go" stress and redesigning your business so you can be more present in the lives of those who matter most to you. About Stu McLaren: For years, Stu has helped experts transform their knowledge and influence into recurring revenue by launching, growing, and scaling 7 and 8-figure membership sites. In 2008, he co-founded the world's most popular membership platform for WordPress (WishList Member). He then went on to partner with New York Times best-selling author Michael Hyatt, helping his company go from a high 6-figure business (with lots of stress) to a high 7-figure business (with low-stress). Michael's profitability soared, his email list grew from 70,000 to over 500,000 and he gained back over 100 days with his family by not having to travel. Today, he's the Co-Founder of Membership.io, helping creators and entrepreneurs build thriving membership businesses. He's also the author of Predictable Profits, which shows business owners how to create recurring revenue so they can stop chasing new customers and start building real stability. If you've got an established business and you're looking for ideas on how to get your products and services in front of more people OR you're thinking about starting a business and want to see the behind-the-scenes of another entrepreneur doing it in real time, Marketing Your Business is tailor-made for you.
Episodes
Susan Bradley went out for a drink with her husband and decided, right there, to shut off a million dollars a year in sales. It was most of what her company sold. The business scaled from there, and she later sold it a year ahead of her own plan.
Today she sells about $300,000 of coaching calls a year inside her membership and keeps roughly $5 of it. The coaches get paid, 19 Zoom accounts eat the rest, and her retention has sat at ...
There's a free workshop coming up where Stu is showing exactly what's possible when you start something today. Secure your spot: https://membershipworkshop.com
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You don't need to be a developer anymore. You just need to be a builder.
In this episode, Tyler and Bex join me to talk about AI agents and workflows, sub-agents, orchestrators, and tools like Claude Code. But the part that actually matters isn't the technical stuff. It'...
Robert Hartwell spent almost ten years as a Broadway performer, performing eight times a week. In 2017 he faked being sick so he could skip his own show and sit in the back of my live event in Toronto, because that was the only way he could get a day to work on what came next. He walked out believing he could teach singing, dancing and acting to young people through a membership. Three years later Broadway shut down, and what he ha...
There's a free workshop coming up where I am showing exactly what's possible when you start something today. Secure your spot: https://membershipworkshop.com
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Every week, a few things show up in my feed that make me stop scrolling. This week, four of them were worth talking about.
Tyler and Rebecca join me to break down:
- Bad membership sales advice from a well-known marketing coach (whom I still very much respect), and why...
Tracy Henning has been selling real estate for over 32 years and she is still selling today. She also runs the largest Canva Facebook group for real estate agents anywhere, with over 60,000 members in it. Here is the part that got me: 40 percent of the people who pay for her membership every month came out of that free group.
She became an agent at 21, in her words "a 21 year old female agent in an industry that was made up of 55 y...
There's a free workshop coming up where I am showing exactly what's possible when you start something today. Secure your spot: https://membershipworkshop.com
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Jessi Jean was a nutritional coach who had no idea what to do next. So she started flipping furniture on Instagram and talking, out loud, about being "career confused." Just her, a camera, and a microphone.
Six weeks later, she opened something she called the YAP Challenge...
Summer Deepe says she is "not artistic at all," yet she built three memberships in a niche most people would never think could be a business: cookie decorating. She teaches people how to decorate cookies, how to sell them, and how to run their own classes. In this episode she finds out, live, why more than 40 posts with a million-plus views still were not growing her business the way they should.
It started at a kid's birthday part...
Rory Vaden and his wife AJ have quietly helped build some of the biggest personal brands out there through Brand Builders Group. And Rory has done it while never having more than about 100,000 followers himself, on his way to a third eight-figure business. His argument: in the age of AI, information is free and application is free, so the one thing left that you cannot fake is trust.
In this conversation, Rory reveals:
- Why pe...
Most business owners build the thing they're known for and assume that thing is the business. Hal Elrod did that for years. Today the product that made him famous is the smallest line in his revenue, and the largest is a recurring subscription most people don't even know he sells.
This is the conversation to listen to if you're doing everything right and your income still swings month to month. Hal built five income streams on one ...
Chandler Bolt is the founder of self publishing.com. He was a C student who hated writing, then he made six figures in seven months running a college painting business, dropped out, and moved across the country to burn the boats. Today his company has published 7,000 books.
The climb was brutal. At 21 his business partner tried to push him out, so he borrowed from his parents' retirement to buy back control and paid it all back wit...
Christelle Janse van Rensburg and Stefanie De Wet are sisters from South Africa, an architect and an engineer, who grew a kids' STEM craft business to 61 locations in three countries, then rebuilt the whole thing into a membership that now reaches 91 countries. In this episode they break down the pivot that saved everything after COVID took their income to zero in a single month.
Christelle started a Thursday-afternoon kids' craft ...
Alesha has spent 26 years building a business teaching belly dance, and the way she grew it online is a masterclass for any membership owner. In this episode: the layoff and the tent that started it all, the 40 members she was earning from before she knew what a membership was, the community that keeps members for years, and how to reach the right people without paying for ads.
Alesha got let go from her engineering job, sold every...
Marine Lacoste toured the world as a musician for a decade, then built a membership business by doing everything in the "wrong" order. When COVID ended the touring income overnight, she started building online, and she built the products and the membership BEFORE she built an audience. Then she picked one platform, doubled down, and grew from a few thousand subscribers to almost 80,000.
In this conversation, Marine reveals:
- Why s...
Will Hamilton has built a tennis business since 2007, and the way he markets it is a playbook any creator can steal. In this episode he breaks down the $10,000 offer he sold out off one email, the order bump that converts a third of buyers, how comedy made him a sharper copywriter, and how he gets traffic without paying for ads.
Will's core offers are situation-based Playbooks (a physical book with QR codes), an order bump that con...
You know that moment. You share your price, and right away you can feel it: the resistance. The pushback. The pause before someone says they need to think about it. Now you're defending the number. You're explaining it. You're justifying it. All of it is tiring, because all you want is for people to see the value of what you built.
I felt ...
Lisa K spent eight years stuck at about 2,000 followers. Then she changed her messaging and her content, and in twelve months went from 2,000 to over 100,000, and now past 400,000 across Instagram and Facebook. In this episode she breaks down the niche shift, the daily reel she makes in 15 minutes, what the algorithm actually rewards, and the simple funnel that made 15% of her income.
Lisa K teaches people to use their intuition to...
A friend of Stu's, Ryan Levesque (New York Times bestselling author), was publicly accused of using AI to write his newsletter. The evidence? He used an em-dash. He's been writing with em-dashes for years. The world around him just changed how it reads.
This is the world we're in now. Your real writing can get dismissed the second someone ...
Your campaign isn't broken. There's just one spot quietly leaking your results. After 24 years of building and fixing campaigns, here's what I've learned: when something underperforms, it's almost never the whole thing that's broken. It's one weak conversion point. And most of us do the exact wrong thing. We tear everything down and start from scratch.
Lou Clarke's biggest client fired her when they found out she was pregnant with her third child, dropping her household from $5,000 to $1,000 a month. Then she rebuilt everything with a piggy bank. In this episode she breaks down the comeback, the $4 million she sold through Instagram DMs, and why she walked away from a thriving one-on-one business to chase a hundred-million-dollar mission.
Lou is a third-generation bookkeeper who ...
What if the fastest way to grow your audience isn't building one at all — but partnering with someone who already has the exact customers you're trying to reach?
In this episode, Stu takes you inside a real coaching call with one of his members — a photo-book membership owner whose #1 problem is traffic. Instead of prescribing ads or more content, Stu asks one question that changes everything: ...
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