The More Profitable Podcast with Stacey Harris

This is not the episode I had planned for today, but I had a question come up in a conversation with a client recently and it gave me a desire to do something a little behind the scenes. So that's what we're going to do today. I'm going to take you into the aftermath of my mid-year review.

During their mid-year review, my client asked some really great questions about how I make decisions around what to do next with m...

If your podcast is leaving you feeling a little stuck as you're doing your mid-year audit, the answer is almost never to burn it down and start fresh. I get the instinct to grab the lighter. It's more exciting, frankly more fun, because we don't have to look real hard. We can blame the podcast instead of our approach to the podcast.

But here's the thing about overhauls. They're usually expensive, they cost y...

It's easy to get stuck in gear and hosting choices and building new pages for your website when you're launching a podcast. But when we're using this as a tool to market our business, some things have got to be lined up from the jump so we actually see the results we want to see.

I have conversations with potential podcasters all the time where we end up talking about how many downloads they should expect, how quickly...

It's time we tackle a topic that can be a bit daunting – getting ready to work with a new podcast production partner. Whether you've been DIYing your podcast or working with another team, there are some crucial things you need to have in place to make the transition smooth and successful.

Here's the thing: we've onboarded clients this year who fell into two camps. Some were convinced they needed way more than the...

Your podcast went quiet. Now you’re ready to come back.

Whether the break was intentional or your show just faded out, the question isn’t how to restart, it’s how to avoid ending up back here again.

In this episode of The More Profitable Podcast, we’re getting clear on what needs to happen before you hit record again. Because if you don’t look at what caused the break in the first place, you’re likely to repeat it, just with a differ...

You're doing more episodes. Adding special series. Creating private podcasts. More and more and more.

But here's the thing…doing more of something that's not currently working isn't going to get you better results. It's not that your audience needs more content from you, they need different content from you.

In this episode of The More Profitable Podcast, I'm breaking down four key lessons from high-perf...

It’s June. Month six of twelve. Which means yes, it’s “mid-year check-in” season.

And while everyone else is shouting about how behind you are, I want to do something different.
 I want you to slow down. Get honest. Actually check in. Not because you’re supposed to, but because you need to know if your podcast is doing its job.

In this episode of The More Profitable Podcast, we’re talking about what a real mid-year audit looks li...

The podcasters who close high-ticket offers in Q4? They’re not waiting until September to figure it out. They’re laying the groundwork now. It’s strategic. It’s quiet. And it starts earlier than most people expect.

This isn’t about hustling for the sake of it. It’s about understanding how longer sales cycles work. Your podcast should be helping you stay visible, build trust, and prep leads before your launch window even opens.

In thi...

Publishing valuable content is not the same as building a podcast that converts.

If you’re stuck in the cycle of sharing tips, getting great feedback, but still not seeing leads… this episode is going to hurt a little—but it’ll help a lot. Because the problem usually isn’t your content. It’s the misalignment between your episodes and your sales strategy.

On this episode of The More Profitable Podcast, we’re digging into how “helpful”...

It’s finally time for us to have this conversation.

Repeatable podcast series. This is one of my absolute favorite strategy tools, and honestly, it’s the thing that gives me—and my clients—more breathing room, better leads, and sales that keep rolling even when we step away.

Today, I want to show you what a repeatable series can look like inside your business. Whether it’s buying you time off, supporting a launch, or becoming an ever...

Planning for Q4 might feel wildly premature—but it’s not. Especially this year, when sales cycles are longer, buyer hesitation is real, and your podcast needs to start doing the heavy lifting now if you want results later.

In this episode of The More Profitable Podcast, I’m sharing why I scrapped my original launch plans and created the Profitable Podcast Summer Camp. After dozens of Q2 planning calls, one theme kept coming up: podc...

Growing your show is great, until you realize you’re bringing in the wrong people.

If you’re getting more listeners, but your sales pipeline still feels like a ghost town, it’s time to take a hard look at what’s actually happening.

Today, we’re talking about why so many business owners accidentally build podcasts that grow audiences... but don't grow revenue. And more importantly, how to fix it.

On this episode of The More Profit...

If your podcast has felt off lately, you’re not alone. But before you decide to hit pause—or scrap the whole thing—you need to figure out what’s actually wrong.

Because most of the time?
 It’s not the podcast.

It’s the support system.
 It’s the strategy.
 It’s the pressure of doing everything yourself without knowing if it’s even working.

In this episode of The More Profitable Podcast, we’re talking about how to figure out...

Today, we sit down for a heart-to-heart to unpack a major issue for business owners stepping into the podcasting world - the art of the call to action. 

It's not just for acquiring new listeners or friends. Nurturing warm leads and keeping your existing fans engaged is just as, if not more, important. 

Let's end those throwaway calls to action we're all too familiar with and make our episodes drive results for our busi...

This episode wasn’t supposed to happen this week.

But after nearly every one of my Q2 strategy calls with our production clients turned into the same conversation—how do I keep podcasting, how do I keep selling, with everything happening?—I knew we needed to talk about this now.

Because the world is heavy. The news is overwhelming. And showing up to sell your work can feel, at best, weird, and at worst, totally inappropriate.

In this ...

Most podcast launches start with excitement… and end in exhaustion.

The energy’s high, the mic is shiny, and the ideas are flowing—until they’re not.
 A few episodes in, you’re wondering if it’s even worth it. The show feels like a chore, the ROI is nonexistent, and suddenly, you’re avoiding your own upload day.

Here’s the truth: most business owners make one (or more) of five major mistakes when launching a podcast. And if your ...

Most podcasters I talk to are worried about sounding “too salesy.” They don’t want to push too hard. They don’t want to annoy people.

And I get it. You don’t want to sound like a walking infomercial.

But here’s the problem. That fear of being too much is precisely what’s keeping your podcast from doing its job. Your show should be a sales asset. That means you need to be okay being clear, confident, and yes—a little salesy.

In this ep...

You know what’s way easier than mapping out a podcast strategy? Buying another piece of gear. A fancy mic, a branded mic flag, a backdrop that screams, “I’m a professional, I swear.” 

I see podcasters do this all the time—drop serious cash on equipment, convinced it’s the missing piece. But the hard truth? A $500 microphone won’t fix a bad content plan. A custom backdrop won’t turn your podcast into a sales tool. And no amount of fa...

Look, I get it. Starting a podcast feels like a big commitment. So instead, you’re stuck in the “I just need to be more ready” loop—which is really just a very professional way of procrastinating.

The truth? You don’t need a bigger audience. You don’t need to study the art of podcasting like it’s an AP class. And you definitely don’t need to wait until you magically feel ready.

If you have a solid offer, see any success on social med...