Creative Yarn Entrepreneur Show
In each episode of the Creative Yarn Entrepreneur Show, you’ll find great ideas for launching, managing, and evolving your indie yarn-related business, and tips for keeping yourself creative, productive, and sane. Share the unique joys and challenges of being an indie in the yarn industry, whether you’re a crochet or knitting author, blogger, designer, maker, podcaster, publisher, teacher, or tech editor; a yarn dyer or spinner; or the owner of any other indie business based around yarn. Topics include marketing, social media, pricing, negotiating with vendors and clients, balancing family/personal life or other jobs with your indie yarn craft business, working from home, authenticity, staying creative, dealing with customers, juggling different roles to create different income streams, collaborating with independent contractors, the solopreneur lifestyle, trade shows, selling online and monetizing your website or blog, building a community of fans, and more. Hosted by Marie Segares, small business consultant and the crochet & knitting blogger, designer, and teacher behind Underground Crafter. For more details, visit http://creativeyarnentrepreneur.com.
Episodes
Stacey Trock is the owner of FreshStitches. After a technical failure during our interview at The National NeedleArts Association summer show in June, we talked over Skype about the success of her kit club and why she is switching to digital subscriptions. We also discussed how and why she's diversified her income and her perspective on pacing her business growth, customer service, social media, and more.
About St...
Kim Russo is the yarn dyer behind Kim Dyes Yarn. We met at The National NeedleArts Association summer show in June, and later I spent some time talking to Kim, who shared how her business has transformed over the past 10 years, how she transitioned her fully online business to one that includes face-to-face elements, and her approach to time management.
About Kim Russo
Dedri Uys is the crochet designer, blogger, author, and teacher behind LookAtWhatIMade. I spent some time talking to Dedri and she was incredibly open and generous in sharing how she is able to work a full time job, be a devoted wife and mother, and still find energy and inspiration for her crochet business.
About Dedri Uys
Dedri Uys is the crochet blogger, designer and teacher behind LookAtWhatIMade. She is...
Jennifer Dickerson is the crochet and knitting designer, blogger, author, and YouTuber behind Fiber Flux. I had the chance to chat with Jennifer about how she got started with video and grew her YouTube channel to over 125,000 followers in less than two years. In this interview, she shares her practical tips for working with video, building a YouTube channel, time management, working for free, and monetizing your blog...
Heather Solos is a director at Feedblitz. I met Heather at the 2016 Snap! conference and we later had a Skype chat about best practices for growing, maintaining, and monetizing your email list.
About Heather Solos and Feedblitz
Heather Solos started blogging in 2004 and became a professional blogger in 2006. She joined FeedBlitz, an RSS and email marketing company, in 2012 where she built the customer servic...
I answer questions about teaching crafts and self-publishing as I wrap up the virtual tour for my new book, Make Money Teaching Crochet.
About this episode
In this episode, I share the edited audio of a Facebook Live event I hosted earlier in the week where I answered questions from listeners about teaching crafts and self-publishing. Thanks to Rosalba Bassora, Novella Bobo from MadebyNovella, Patrice Walker from Yarn Over...
Leslie Albertson is the director of marketing at Mixbook. I had the chance to get to know Mixbook in person at the 2016 Snap! conference and was later introduced to Leslie. We scheduled a Skype interview to talk about the best ways to present your creative business to potential sponsors and collaborators, following up after networking events, and more.
About Leslie Albertson and Mixbook
Mixbook's mission is t...
I kick off the virtual book tour for Make Money Teaching Crochet: Launch Your Business, Increase Your Side Income, Reach More Students by talking about how teaching has helped to grow my yarn-related business and earn me a stable side income. I also share more information about the book and self-publishing.
About this episode
In this episode, I talk about Make Money Teaching Crochet, including...
Alexis Middleton is the crochet designer and craft blogger behind Persia Lou. I had the chance to meet her in person at the 2016 Snap! conference and we later scheduled a Skype interview to talk about the panel workshop, Generate and Pitch Ideas Like a Boss.
About Alexis Middleton
Alexis is a work-at-home mother of three and a lifelong crafter. She learned to crochet from her great grandmother as a child but...
Erica Dietz from 5 Little Monsters had been blogging for less than a year when she started working with sponsors. We chatted at the 2016 Snap! conference about blogging, taking risks, how to work with sponsors, and more.
About Erica
Erica Dietz is the crochet, sewing, embroidery, and craft blogger behind 5 Little Monsters. She shares designs and tutorials on her blog. Erica is also a stay-at-home mom to (you guessed it) 5 ...
If you're like most home-based business owners, you're bootstrapping your business and keeping costs low with a DIY approach. In this episode, I interview author, speaker, and digital entrepreneur, Lorraine C. Ladish, about how she bootstrapped her business. We also discuss when to invest and spend in your business, taking risks, taking care of yourself, and more.
About Lorraine
Have you considered joining The National NeedleArts Association (TNNA)? In this episode, I interview knitting teacher, designer, and tech editor, Beth Whiteside, about the benefits of membership, newly formed Business and Creative Services sector, and power tips for getting the most out of the TNNA trade show.
About Beth
I interview Elayna Fernandez, author, speaker, and owner of The Positive Mom.
About Elayna
Elayna Fernandez is an author, international keynote speaker, and a key Latina influencer and storyteller through ThePositiveMOM.com. She lives with her loving husband and her three brilliant bilingual daughters (and home school students) in Fort Worth, Texas.
Elayna’s mission is to encourage, empower, and equip moms to have more in...
Today's episode is a double header. I'm interviewing Kara Gott Warner, host of Power Purls Podcast, and she's interviewing me! Read on for more details and then have a listen to both episodes.
About Kara Gott Warner
Kara is the Executive Editor of Creative Knitting magazine. She began her career in the yarn industry as a knitting designer in 2002. Kara's designs have been published in several magazines, including Creative ...
This episode is all about multi-business collaborations, including blog hops, multi-designer make-a-longs, and in-person events. I share 4 reasons you might want to participate in such a collaboration, 7 tips for organization a multi-business collaboration, and 5 ways for being an ideal collaborator when you're not organizing the event.
4 reasons you might want to participate in a multi-business collaboration
There are man...
I share six different income streams for yarn-related business owners to consider in this episode. Many of us start our own businesses part time and by leveraging our existing skills. As you plan for expansion in 2016 and beyond, consider these different options for earning money for your business.
Six Income Streams for Your Yarn-Related Business
Here are some options to consider. Most successful businesses have a combina...
If setting up (or enhancing) an email list for your business is on your list of New Year’s Resolutions, listen to this episode.
In this episode, I talk about why you should start an email list, how to get started, the different approaches you can take to an email list, and how to grow your subscriber base.
Why should you have an email list?
Here are just a few reasons why having an email list by benefit your business.
- ...
Time management can be more challenging for part-time business owners. Whether you work full time, run another business part time, or rely on several part time jobs or gigs, if your yarn-related business is part time, you may struggle to manage your time and stay productive.
In this episode, I share my time management approach to being a part-time business owner:
- Start by setting your short- and long-term goals
- Look for "chunk...
As creative business owners, we thrive on feeling inspired. But what about those days when you just aren't feeling inspired or creative? I share 5 things that I do when I'm not feeling inspired to keep my business moving forward.
- Work through it
- Focus on other crafts
- Do a "mindless project"
- Take a break from the creative side of your business
- Express gratitude to someone else
Other resource mentioned in this episode:
In this episode, I talk about increasing blog traffic in response to feedback from the listener survey and and email exchange with Lindsay Lewchuk from Knit Eco Chic.
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