Branding Brews Podcast
Branding Brews is a podcast focused on branding, design and marketing for the beer industry.
Episodes
January 15, 2021 • 34 mins
2021 Craft Beer Marketing Awards with Jim McCune and Jackie DiBella
Find the CBMAs online: craftbeermarketingawards.com // Instagram: @craftbeermarketingawards
I was honored to be asked to participate in judging the 2021 CBMAs. Since the CBMA organization and awards started last year, I thought it was about time we learned more about them and spread information about the awards. Deadline for the 2021 entries is coming up on Ja...
Find the CBMAs online: craftbeermarketingawards.com // Instagram: @craftbeermarketingawards
I was honored to be asked to participate in judging the 2021 CBMAs. Since the CBMA organization and awards started last year, I thought it was about time we learned more about them and spread information about the awards. Deadline for the 2021 entries is coming up on Ja...
Mark as Played
October 2, 2020 • 51 mins
Using Untappd for Brewery Marketing with Jon Dispenza and Harrison Hickok
FIND UNTAPPD
website: untappd.com // podcast: untappd.com/podcast
Untappd reaches a huge audience, so it only makes sense that breweries look at ways to utilize this platform to increase their marketing reach. I was stoked to make a connection with Jon and Harrison who both work at Untappd and also host the Drinking Socially Untappd Podcast. I figure...
FIND UNTAPPD
website: untappd.com // podcast: untappd.com/podcast
Untappd reaches a huge audience, so it only makes sense that breweries look at ways to utilize this platform to increase their marketing reach. I was stoked to make a connection with Jon and Harrison who both work at Untappd and also host the Drinking Socially Untappd Podcast. I figure...
Mark as Played
August 10, 2020 • 41 mins
Austin Beerworks with Helms Workshop
Find Austin Beerworks
Website: austinbeerworks.com / Instagram: @AustinBeerworks / Facebook: @AustinBeerworks / Twitter: @AustinBeerworks
Find Helms Workshop
Website: helmsworkshop.com / Instagram: @helms_workshop / Facebook: @HelmsWorkshop / Twitter: @HelmsWorkshop
Austin Beerworks co-founder Michael Graham along with Helms Workshop founder Christian Helms join to discuss branding for ...
Find Austin Beerworks
Website: austinbeerworks.com / Instagram: @AustinBeerworks / Facebook: @AustinBeerworks / Twitter: @AustinBeerworks
Find Helms Workshop
Website: helmsworkshop.com / Instagram: @helms_workshop / Facebook: @HelmsWorkshop / Twitter: @HelmsWorkshop
Austin Beerworks co-founder Michael Graham along with Helms Workshop founder Christian Helms join to discuss branding for ...
Mark as Played
June 18, 2020 • 48 mins
Co-Branding and Collaborations with Jordan Hoffart and Fish Scales
Find Jordan Hoffart and Black Plague Brewing
Website: blackplaguebrewing.com // Instagram: @blackplaguebrewing
Find Fish Scales and Atlantucky Brewing
Website: atlantucky.com // Instagram: @atlantucky
The idea of collaborations between breweries has proven to be a successful way to promote brands and your beer. I wanted to take a look at some ways that othe...
Find Jordan Hoffart and Black Plague Brewing
Website: blackplaguebrewing.com // Instagram: @blackplaguebrewing
Find Fish Scales and Atlantucky Brewing
Website: atlantucky.com // Instagram: @atlantucky
The idea of collaborations between breweries has proven to be a successful way to promote brands and your beer. I wanted to take a look at some ways that othe...
Mark as Played
April 15, 2020 • 11 mins
New Label Initiatives - Craft Label Co and All Together
I have two related announcements that I wanted to bring to your attention. Both of these are efforts to help our community during the COVID-19 chaos.
The first is an initiative that I have been working on for the last month. I have been working with breweries and label printers to assist getting beer into packaging. A number of breweries have never packaged and need label ...
I have two related announcements that I wanted to bring to your attention. Both of these are efforts to help our community during the COVID-19 chaos.
The first is an initiative that I have been working on for the last month. I have been working with breweries and label printers to assist getting beer into packaging. A number of breweries have never packaged and need label ...
Mark as Played
April 7, 2020 • 65 mins
Working with Marketing In-House or External with Holly Amlin aka PDXBeerGirl
Find PDXBeerGirl:
Web: pdxbeergirl.com // Instagram: @pdxbeergirl Facebook: @pdxbeergirl
In the past, we've discussed some ways to navigate working with internal and external teams. Both have unique advantages and disadvantages along with best scenario matches depending on your brewery size. Here's a few points we touch on in this episode:
H...
Find PDXBeerGirl:
Web: pdxbeergirl.com // Instagram: @pdxbeergirl Facebook: @pdxbeergirl
In the past, we've discussed some ways to navigate working with internal and external teams. Both have unique advantages and disadvantages along with best scenario matches depending on your brewery size. Here's a few points we touch on in this episode:
H...
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March 13, 2020 • 26 mins
Solo episode here covering a recent article published on Craft Brew Creative. We'll break down these branding ideas: Good First Impressions, Branding Creates Trust and Reaffirms Credibility, Branding Generates New Customers, Attitude Strength, Loyal Customers, Easy Introduction of New Products, and Improve Employee Pride and Satisfaction.
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January 13, 2020 • 35 mins
For this episode, we're taking a look at the 2019 BC Craft Brewers Guild Keynote presentation done by Bryan Roth titled: What Narratives and Numbers Can Tell Us, and What You Can Do About Them. The guild has the presentation video posted on YouTube, definitely give it a watch! Of course, Bryan brings his strong game of charts and data, but he does so in a way that tells a story and specifically focuses on how the customer is the he...
Mark as Played
November 25, 2019 • 41 mins
Jessica Ferrell comes from a deep background in restaurant and brewery experience. Along with just starting her own consulting business, Jessica teaches Pub & Tasting Room Management through the Business of Craft Brewing certificate program at Portland State University. In this episode, Jessica gives us really solid foundations to delivering a great customer experience through easy to understand formulas. It was great to see the al...
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November 4, 2019 • 37 mins
Along with doing your own brewery events, I think utilizing a membership club is one of the best ways to market and brand your brewery. Whether you go more towards something like a mug club, or more towards the style of a wine club, you have an opportunity to connect more deeply with your core brand fanatics (or create them!) pFriem Family Brewers is a great case for building a wine club style membership. They have just launched th...
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October 16, 2019 • 35 mins
Over the years working with breweries of different sizes, saving money on the cost of labels has always been important. Through all of this experience, both in the printing and design of labels, I have been able to better understand ways to save money on labels and in many ways create better branding at the same time (!!) I hope you find these tips useful in saving money, and how you can approach creating your labels.
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September 26, 2019 • 42 mins
I have worked with Cleophus Quealy over the last couple of years, and we just moved from a "wine" style label to doing custom artwork for each bottle release. There are advantages and disadvantages to both approaches and I was also curious about the timing and positioning to start creating custom labels for a smaller brewery.
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August 29, 2019 • 58 mins
Welcome to this special two-part series where we cover an upcoming seminar that will take place at CA Craft Summit in Long Beach, CA. Freshly Wrapped: An Inside Look at Label Branding Strategies will take place Thursday, September 12th, 2019 at 11:35 am.
For the second part of this series, we dig into the process for creating a label branding strategy. Nick Longo and myself each have similar processes when it comes to branding, ...
For the second part of this series, we dig into the process for creating a label branding strategy. Nick Longo and myself each have similar processes when it comes to branding, ...
Mark as Played
August 29, 2019 • 50 mins
Welcome to this special two-part series where we cover an upcoming seminar that will take place at CA Craft Summit in Long Beach, CA. Freshly Wrapped: An Inside Look at Label Branding Strategies will take place Thursday, September 12th, 2019 at 11:35 am.
For this introduction, Nick Longo and myself cover the idea of the seminar and our partnering breweries - Big Stump Brew Co. and Trademark Brewing. We learn the special situatio...
For this introduction, Nick Longo and myself cover the idea of the seminar and our partnering breweries - Big Stump Brew Co. and Trademark Brewing. We learn the special situatio...
Mark as Played
August 21, 2019 • 53 mins
There are brewery owners out there that have an added benefit of coming from another professional background. Someone who has an engineering, business, or marketing background for instance, can have a leg up running their brewery. Over the last few years in Portland, I have had the pleasure of getting to know Ben Parsons of Baerlic Brewing. Ben fits this exact mold, he left a career as a professional designer to chase his dreams of...
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July 29, 2019 • 59 mins
There are a many different ways and angles to better sustainability in beer. Many breweries are taking steps to be more eco-friendly, but there is also an important role that beer drinkers can play. Education on the consumer side can help elevate better practices, and also play part in the sustainability process. Rob Van, along with his partner Bob Kelley, started promoting breweries in Massachusetts and connecting drinkers with g...
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July 8, 2019 • 64 mins
There are essential items when it comes to launching your new brand, but I wanted to shed some light on what things looked like after running a brewery for a full year. Having plenty of time to develop your brand before opening your doors is really great, but what happens after things are up and running? Tyler Lucas, the Director of Marketing and Brand Development for Blaker Brewing joins me for this conversation. We get to dig dee...
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May 8, 2019 • 23 mins
We had some great questions during the Brand Forward seminar. This is a follow up from the previous episode, with the questions and answers portion.
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May 7, 2019 • 57 mins
As you probably have heard over the last few episodes, I have been working on a label branding seminar for the Craft Brewers Conference. Not only developing a seminar, but also participating in a special artist series for the CBC 2020 Commemorative Beer labels. For this episode of Branding Brews, I will be sharing with you the audio recording of the Brand Forward seminar at CBC this year.
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April 5, 2019 • 57 mins
In this interview, we dig into the role that specialty brands play at New Belgium. What is the strategy in branding and marketing for the specialty beers they offer. What are the goals that New Belgium has around their specialty brands. Kick back and listen as Andrew Emerton speaks some brand knowledge on this episode of Branding Brews.
Mark as Played
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