The Food Blogger Pro Podcast
Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
Episodes
Optimizing your website for Q4 success, making your personal brand stand out, and adapting to the changing landscape of content creation with Madison Wetherill from Grace and Vine Studios.
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Welcome to episode 535 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Madison Wetherill from Grace and Vine Studios and Joyfully Mad.
Branding, Blogging, and Q4: How to Stand Out Online
In this conversa...
Leveraging social media to grow your audience and building a community through your website with Danny Dobrzenski from Cooking in the Yard.
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Welcome to episode 534 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Danny Dobrzenski from Cooking in the Yard.
From Pandemic Hobby to Full-Time Hustle with Danny Dobrzenski
In this week’s episode, Bjork interviews Danny Dobrzenski, a food creator w...
Reconnecting with creativity, redefining success as a creator, and creating without burnout or comparison with Sabrina Loyer.
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Welcome to episode 533 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Sabrina Loyer.
Building a Creative Life Beyond the Metrics
In this episode, we’re chatting with Sabrina Loyer about what it really means to be successful as a content creator. Sabrina built a thr...
The impact of the latest Google Core Updates, how AI can assist with content creation, and expanding your content's reach with Bjork Ostrom.
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Welcome to episode 532 of The Food Blogger Pro Podcast! This week on the podcast, we’re doing something a little different and bringing on our very own Emily Walker (Associate General Manager, Food Blogger Pro) to chat with Bjork about the articles we shared in our latest blogging newsle...
Discoverability with Meta Ads, digital product sales funnels, and thinking beyond organic traffic with Tammy Overhoff from Organize Yourself Skinny.
Welcome to episode 531 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Tammy Overhoff.
Mastering Digital Products and Meta Ads
Tammy started food blogging in 2011 and has reinvented her business many times over the last 14 years. After taking her fo...
Leveraging AI to be a more efficient content creator and the role of keywords in today's SEO landscape with Aleka Shunk.
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Welcome to episode 530 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Aleka Shunk from Aleka’s Get Together and Keywords with Aleka. She also happens to be one of our FBP experts!
How to Personalize AI for Better Content with Aleka Shunk
In this conversation, Bjork and...
Editing more efficiently in Lightroom, using AI thoughtfully in your food photography, and developing a visual aesthetic that's uniquely yours with Roberta Dall'Alba.
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Welcome to episode 529 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Roberta Dall’Alba.
In this podcast interview, Bjork and Roberta discuss the importance of having your own distinct style or photography aesthetic to build your bra...
Committing to consistency, running strategic year-long marketing campaigns, and leaning into a niche with Kate Shungu from Gift of Hospitality.
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Welcome to episode 528 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kate Shungu from Gift of Hospitality.
How Kate Shungu Grew to 800k Sessions a Year from Pinterest by Using a Marketing Campaign
Kate first started food blogging in 2017 with no ...
The power of storytelling, experimenting across platforms, and connecting with your audience with Brita Britnell.
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Welcome to episode 527 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Brita Britnell from Food with Feeling (who also happens to be our Social Media Video Expert!).
How Storytelling Helps Creators Stand Out Online with Brita Britnell
In this episode, Brita shares how leaning...
Managing a rapidly growing business, growing an Instagram account to 520K followers, and scaling to 11 million pageviews in the first half of 2025 with Amy Coyne from Amy Bakes Bread.
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Welcome to episode 526 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Amy Coyne from Amy Bakes Bread.
How Amy Bakes Bread Grew from 500K to 11 Million Pageviews in Just Two Years
Amy Coyne first started her ...
Turning older content into revenue and structuring your content for discoverability with Sandie Markle of Blueberri.
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Welcome to episode 525 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Sandie Markle from Blueberri.
Unlocking the Hidden Value of Your Recipe Content with Sandie Markle of Blueberri
In this episode, Sandie Markle shares her journey from working at SideChef to launching her...
Creating multiple revenue streams, making $100 a day from affiliate revenue, and committing to consistent content creation with Mary Smith from Mary's Whole Life.
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Welcome to episode 524 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Mary Smith from Mary’s Whole Life.
How Mary Smith Uses Her 500k Instagram Followers to Monetize Across Platforms
This week is our third (and final!) episode i...
Leveraging social media and your email list to make your content work smarter with Ben Jabbawy from Grocers List.
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Welcome to episode 523 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ben Jabbawy from Grocers List.
Turning Followers into Revenue with Ben Jabbawy from Grocers List
In this week’s episode, we’re continuing with our Grocers List mini-series with Ben Jabbawy, the founder of G...
Making Instagram work smarter for your business, repurposing old content, and making the most out of DM automation tools with Lindsay Ostrom from Pinch of Yum.
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Welcome to episode 522 of The Food Blogger Pro Podcast! This week, Bjork interviews Lindsay Ostrom from Pinch of Yum.
How Pinch of Yum Uses Instagram to Grow Their Email List
Welcome to the kickoff episode of our new mini-series, sponsored by Grocers List! In ...
Scaling a Brand, Navigating Burnout, and Finding Your Why with Joanie Simon of The Bite Shot.
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Welcome to episode 521 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Joanie Simon from The Bite Shot.
Joanie Simon of The Bite Shot on Scaling, Burnout, and Finding Joy Again
In this week’s episode, Joanie gets real about the not-so-glamorous side of turning a creative passion into a full-on bu...
Pitching, writing, publishing, and marketing a cookbook with Erin Clarke from Well Plated by Erin.
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Welcome to episode 520 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Erin Clarke from Well Plated by Erin.
What It Really Takes to Publish a Cookbook with Erin Clarke from Well Plated by Erin
In this episode, we are thrilled to welcome back Erin Clarke (after 9 years!!!) to dive into the be...
The power of consistency, community, and time management with Christina Leopold from Addicted to Dates.
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Welcome to episode 519 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Christina Leopold from Addicted to Dates.
How Christina Leopold of Addicted to Dates Turned Content into Community and Hit 550K Followers
This week’s episode dives deep into the journey of food blogger Christina Leo...
Surveying your audience, building effective lead magnets, and staying consistent with emails with Molly Thompson from What Molly Made.
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Welcome to episode 518 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Molly Thompson from What Molly Made.
How Molly Thompson Grew Her Email List from 15K to 100K
Tired of the ever-changing Google algorithms, Molly Thompson decided to lean into email marke...
Crafting a brand with meaning and scaling a business with Shen Chen from Just One Cookbook.
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Welcome to episode 517 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Shen Chen, who jointly runs the English-language Japanese food blog Just One Cookbook with his wife Nami.
Preserving Tradition While Scaling a Modern Business with Shen Chen from Just One Cookbook
This week on the podcast, Bjork...
Growing and nurturing your email list, understanding your subscribers' needs, and creating lead magnets with Matt Molen from Email Crush.
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Welcome to episode 516 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Matt Molen, the CEO of Email Crush.
Diversifying Income Series: Monetizing Your Email List with Matt Molen
In this episode, Matt shares email marketing principles and why it’s one o...
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