Professional Services Growth and Marketing
Welcome to Professional Services Growth and Marketing, the podcast that dives deep into the strategies and success stories driving the growth of professional service firms. If you're an entrepreneur, leader, or professional in the realms of law, accounting, architecture, medicine, and more, this podcast is your essential resource for insights, inspiration, and actionable advice. Hosted by Emerald City Productions team members, a seasoned expert marketing agency in the field of professional services marketing, this podcast is a treasure trove of wisdom extracted from the frontlines of industry growth. From small boutique firms to established giants, we bring you real-life tales of how businesses like yours have overcome challenges, harnessed opportunities, and transformed their visions into remarkable success stories. Explore the Emerald City Productions website to learn more about the expertise and experience that fuels our podcast. Our episodes feature captivating conversations with thought leaders, innovators, and practitioners who share their journeys to prominence. Discover the tried-and-true strategies they employed to build strong client relationships, enhance their brand presence, and navigate the evolving landscape of professional services. In each episode, you'll gain access to: Inspirational Narratives: Hear firsthand accounts from professionals who turned their firms into thriving enterprises. Their experiences offer a roadmap for your own journey to growth. Strategic Insights: Uncover the latest marketing techniques, digital strategies, and business development tactics tailored specifically for professional service providers. Client-Centric Approach: Learn how to prioritize client needs, build trust, and deliver exceptional value, all while differentiating your firm in a competitive market. Industry Trends: Stay ahead of the curve with discussions on emerging trends, regulatory changes, and technological innovations impacting professional services. Practical Tips: Walk away from each episode with actionable tips you can implement immediately to fuel your firm's growth. Whether you're a seasoned industry veteran or just starting out, Professional Services Growth and Marketing is your go-to resource for transforming your professional service firm into a thriving, client-focused powerhouse. Subscribe now to join us on this exciting journey of learning, growth, and success. Visit emeraldcitypro.com for more insights, resources, and to stay updated on the latest episodes. Remember, your success story starts here!
Episodes
Welcome to Professional Services Growth and Marketing, the podcast that dives deep into the strategies and success stories driving the growth of professional service firms. If you're an entrepreneur, leader, or professional in the realms of law, accounting, architecture, medicine, and more, this podcast is your essential resource for insights, inspiration, and actionable advice.
Hosted by Emerald City Productions team members, a se...
Tom Schwab is known as the father of Podcast Interview Marketing. Beyond just
podcast guesting, he saw in 2013 how targeted podcast interviews could drive
an inbound marketing machine. He has appeared on over 1,500 interviews and
his company, Interview Valet, has served over one thousand leading brands,
consultant, and non-fiction authors on over fifty thousand interviews since 2015.
Tom is an author, spea...
Mike is the founder and CEO of RedCircle, a platform that equips podcasters with strong tools to support their efforts to advance, make money, and gain attention. By providing podcasters with the same tools as major publishers, RedCircle's technology enables podcasters to compete on an even playing field.
To advance the audio advertising market for independent creators, Mike combines his technical t...
Here's part 2 of how to get booked on podcasts thanks to a bunch of things I've learned over the past few years. Special thanks to Angie Trueblood for much of this knowledge. In this episode we'll cover developing your pitch and press kit, finding podcasts to pitch, and then being a successful guest.
https://thepodwizegroup.com/
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Brand You Funnels (first month free) - https://www.brandyoufunnels.com/getst...
Over the next 2 episodes I'm going to teach you how to get booked on podcasts thanks to a bunch of things I've learned over the past few years. Special thanks to Angie Trueblood for much of this knowledge. In this first episode we'll cover why you should appear as a guest on podcasts and the first 2 steps in pitching other podcasts... having a goal and figuring out who is the ideal audience you want to reach.
https...
Nora Sudduth, is the Co-founder of Hello Audio, and a leading marketing strategist. She has helped businesses sell over $500M of products and services online. Nora has over 20 years of experience working with startups to Fortune 500 companies. From market positioning and messaging to offers and sales strategies, she’s consulted on thousands of campaigns to help businesses have authentic and compelling conversations with their clien...
Taking time to create premium content can offer you an opportunity to monetize your podcast by providing content to a smaller part of your audience that they can’t get on your regular podcast.
Apple Premium - https://podcasters.apple.com/support/892-apple-podcasters-program-overview
HelloAudio - https://helloaudio.fm/
Glow - https://glow.fm
Memberful - https://memberful.com
Patreon - https://patreon.com
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Brand You Funnels (first...
Want to hear my thoughts on podcasting in 2023? This episode provides them. I share interesting info about how many active podcasts there are, how to make your podcast better and grow an audience in 2023, how to monetize, and Read more
Batch Recording allows busy podcasters to get so much done and release episodes every week. Just like a factory, you produce multiple episodes in one recording session.
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Brand You Funnels (first month free) - https://www.brandyoufunnels.com/getstarted?fpr=danny97
Asana Project Management (first month free) - https://asana.grsm.io/3z7jerh6p9mj
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Roadmap: https://dannyozment.com/roadmap
Questions? https://www.speakpipe.com/podca...
Finding advertisers for your podcast can be difficult for smaller podcasts but is a viable option for all podcasts if you use the right strategy.
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Brand You Funnels (first month free) - https://www.brandyoufunnels.com/getstarted?fpr=danny97
Asana Project Management (first month free) - https://asana.grsm.io/3z7jerh6p9mj
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Roadmap: https://dannyozment.com/roadmap
Questions? https://www.speakpipe.com/po...
Umm, err, uhhh, like, ya know, just, sorta, right? Filler words can be bad things and good things when it comes to podcast editing. In this episode, I share some thoughts on filler words that you may not have considered including some research that covers understanding, gender factors, and more.
Resources:
https://psycnet.apa.org/record/2022-82550-001
https://www.researchgate.net/publication/275005568_Um_Who_Like_Says_You_Know_Fil...
How much editing is too much editing? That's what I'm discussing today. Join me as I share some steps you can take to make better edits in your podcast episodes.
Resources:
https://blog.pacific-content.com/editing-um-dialogue-28725d12ef29
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Brand You Funnels (first month free) - https://www.brandyoufunnels.com/getstarted?fpr=danny97
Asana Project Management (first month free) - https://asana.grsm.io/3z7jerh6p9mj
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Roadmap: htt...
Even though podcast recording is mainly an audio content medium these days, you do need to have some visual components, and chief among those items is your podcast cover artwork, also known as podcast artwork, podcast cover art, cover art, podcast tile, and more. A lot of new listeners will discover your podcast via their podcast directory, where your cover image will be the first thing they see and how they learn about your podcas...
Authenticity is key in podcasting. In this episode I cover why you should tell your story and share your real life; the go...
You just ran out of batched podcast episodes and you plan to record a few episodes tomorrow. You wake up in the morning and your voice is gone. What do you do?
You attended a conference over the weekend and did way too much late night networking and picked up a cold from the flights. But you have a keynote in 48 hours. What do you do?
In this episode you will learn:
1. Several quick fix remedies or cures for a scratchy throat or a ...
How many of you are sitting here right now, and you don’t have a topic for your next blog post or podcast episode, or live video? Do you have that sinking feeling in your stomach, knowing you need to create something, but you have no idea what it is going to be? Man, that feeling sucks doesn’t it? I hate it when I’m staring down at my fingers floating over the keyboard, trying to think of that next great line of copy for a sales pa...
Proximity blindness, or the inability to see the forest for the trees, i the achilles heel of many unsuccessful podcasters or business owners. I discuss that topic today.
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Brand You Funnels (first month free) - https://www.brandyoufunnels.com/getstarted?fpr=danny97
Asana Project Management (first month free) - https://asana.grsm.io/3z7jerh6p9mj
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Roadmap: https://dannyozment.com/roadmap
Questions? https://www.speakpipe.com/pod...
I take time today to answer the 3 most common questions I'm getting lately. 1. How do I monetize my podcast? 2. How do I grow my audience? 3. What equipment should I buy?
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Brand You Funnels (first month free) - https://www.brandyoufunnels.com/getstarted?fpr=danny97
Asana Project Management (first month free) - https://asana.grsm.io/3z7jerh6p9mj
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Roadmap: https://dannyozment.com/roadmap
Questions? https://www.speakpipe.com/pod...
In this episode I share 12 ways that you can repurpose your podcast episodes so that you can save time and money.
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Brand You Funnels (first month free) - https://www.brandyoufunnels.com/getstarted?fpr=danny97
Asana Project Management (first month free) - https://asana.grsm.io/3z7jerh6p9mj
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Roadmap: https://dannyozment.com/roadmap
Questions? https://www.speakpipe.com/podcaststrategies
or email me at danny@emeraldcitypro.com
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With over 400,000 active podcasts available for podcast listeners and some directories claiming more than 4 million podcasts available in their apps, there is likely a podcast format or podcast genre available for any search term you can think of. Let's explore some of the show types and formats and how they can affect your business.
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Brand You Funnels (first month free) - https://www.brandyoufunnels.com/getstarted?fpr=danny97
A...
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