Jane Hamill | Podcast
The show for fashion entrepreneurs who want to grow a profitable business with no BS. A listener says it best. “If you’re like me and keep falling down useless marketing rabbit holes, stop and just follow jane’s clear actionable and no nonsense advice.“
Episodes
“I mean, I was ready to close it down” - Nicole Giordano from Startup Fashion tells us in today’s episode. Have you felt like this before? When you’re just tired of it all and need something to change
Today you’ll learn about where to start when reinventing your business. You’ll also hear about the importance of being the face of your brand, and what that really looks like.
O...
First, you can grab our Costing & Pricing Template + Workshop for only $10 with code: PODCAST.
LINK: https://fashionbrainacademy.com/costsheet
In this episode, you'll learn the top costing and pricing mistakes many fashion designers make -- and yup, I've made them all. We talk about undercharging due to pricing fear, misconceptions about what we think people will pay, lack of understanding wha...
(This is a clip from our List Buiilding for Fashion & Jewelry Designers class.)
Why will people buy from you instead of somebody else?
It's important in your business to know what you're selling and to
There’s a kick-a&& way to grow your email list AND get sales that’s been working great for my clients.
I'm teaching it LIVE in a Bootcamp coming up. https://fashionbrainacademy.com/tester/
Adding a bunch of freebie-seekers to your Klaviyo is soul-crushing. This Bootycamp will show you another way.
In today's episode you'll learn the missing link in your marketinig strategy that will help you sell anything. ANYTHING.
This is ...
There's a cheatsheet download for this episode: Grab it now:
https://fashionbrainacademy.com/framework/
Let's talk business growth. What you did to go from startup to "real" business is not the same as what you need to do when your biz is in growth mode.
There are 5 sections of the biz and each one feeds into the other. Tpday I break them down so it's easier to understand what to work on next.
xo - Jane
Is your websute clear> Is it converting the way you want it to? Yo ucan do your own site audit quickly and for free. In this episode...
1. The 3-Second Rule: Is it clear what you sell and who it's for within the first three seconds of someone landing on your site?
2. DIY User Testing: How to get a volunteer to test your site -- without you interrupting - to understand the average user's questions, issues, and any friction they ex...
I've had it up to HERE with my clients' frustrations about how sick of social media they are. I hear you!! And I agree 100%. My mission this year is to help you get evergreen marketing strategie in place so you get your life back.
In this episode:
- How to create marketing strategies that run in the background, freeing up your time and energy
- The power of evergreen marketing and the 4 ways you can implement it
- Read more
Hey entrepreneurs! Hae you noticed lately that you're bombarded by strategies and shiny new tactics? There are a gazillion gurus teaching the next! big! thing! that will transform your business in the next 17 hours. 😂
It's harder than ever to stay focused as a business owner. So many things to do and so many things you COULD do.
Let's simplify things. There are a lot of skills you could develop to make money with ease. But there...
How many times have you been told what you want to do is "not realistic"? HOW MANY TIMES?
Let's break down what actually IS realistic for you. Because it's probably more than you think.
I'll give you specific examples of what's possible -- what my students and clients have actually accomplished.
Then I'll share 3 things that are probably NOT realistic and you should watch out for.
Show Notes and Links:
- Website: https:/...
Today's episode includes a little end-of-year challenge for you.
1) A questiton that could shake things up for ya... DO IT.
2) The quick & easy way to track monthly metrics to know what marketing to focus on for the new year - and what you can stop doing.
MONTHLY METRICS TRACKING SHEET:
https://fashionbrainacademy.com/tracking
BRAND VIDEO BOOTCAMP w/ SUSAN (aff link): https://classroom.thesocialsalesgirls.c...
The #1 thing that's working for online store owners right now is this -- a simple brand video. Whaaaaa?!? Really?
Not gonna lie, as a fan of direct response marketing, I'm very skeptical of anything that smacks of "branding" and "building awareness". Can't pay the bills with awareness...just sayin'.
But the simple video strategy that my guest Susan Bradley from The Social Sales Girls shows us today is working like c...
Want to sell more gift cards ruight now? i've been testing a few things with our native gardening website, and wowza! Here's what I learned...
Your gift card conversions will go up if you do these 4 things:
- Tell them the "right" amount to buy (so they don't have to think)
- Tell them exactly what the cards can be used for (cuz grandma isn't your ideal customer and won't understand your brand or what you sell)
- Give them immediat...
It's the most wonderful time of the year, l right? Ha!! I think 90% of my clients are already feeling DONE with the holiday season.
NOTE: There are VISUALS for this episode! Grab them at fashionbrainacademy.com/giftwrap.
Heck, many of you started planning Black Friday in August, for godssake.
You might be sick of worrying that you should doing ALL THE THINGS to get sales for This! mportant! Season! for E-Commerce! Store! Owne...
If you need a last-minute plan for BFCM, this is it! Keep it very simple and do what we lay out in this episode. Quick & dirty for the win. And the sales.
See the screenshot with the email cadence at this link:
www.fashionbrainacademy.com/dirty
What's it like to have a business coach? Get a BTS look as I answer 3 questions from a Canadian fashion designer, Angela Johnson from Ang Hill.
What's it like to have a business coach? Get a BTS look as I answer 3 questions from a Canadian fashion designer, Angela Johnson from Ang Hill.
We discuss:
- When you know which products have the best margins but aren't sure what to do with other products
- if some product categories ha...
Today you'll learn how Magdalena from MNOP Jewelry uses one 60-second video to get her ideal customers' attention (for free) and gets them to happily sign up on her email list.
It's brilliant. DO NOT MISS THIS because it works and it can work for any business at any stage. I'm serious. We've been testing it -- apparel, pet products, gardening, activewear, gift items. It can work for you too.
Get the "Email List Building with Pr...
"Q4 is freaking me out. There’s so much to do and I don’t want work myself to death like I did last year at this time. Advice?”
Read more
Not sure what to offer for Black Friday? If you're stressing about what to offer for BFCM, today's your lucky day.
You’ve probably tried the usual things – take 25% off site wide blah blah blah. Nothing wrong with that - especially if it's worked for you in the past. But - site wide offers usually do NOT convert as well as soecific offers.
ANd let's face it, your customers are seeing MAJOR deals from everry other c...
In this episode we first do a rapid-fire Q&A answering listeners' business questions.
1) Product Drops for the holiday season: "Should I drop all the products at the same time & do one big drop? Or space them out into smaller chunks or 2 - 3 products at a time?"
2) Costing and Pricing for wholesale sales: "How do I add in my sales rep's commission without cutting into the retailler's profit margin?"
3) "How do I know if my new ...
"Through basketball, I learned discipline, perseverance, teamwork, failure, success. These are lessons that can be applied to any field." - Kobe Bryant
Today I share a Kobe Bryant clip that absolutely blows me away. It's like the holy grail of success mindset and it's EXACTLY the way I'd love to approach my business.
Fear of failure is part of owning a business, right? And It's not like we're spending 8 hours a day acting like "I...
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