Motorsport Sponsorship

In this episode of the Motorsport Coaching Podcast, host Belinda Riseley shares her top five actionable tips to help motorsport athletes get started with sponsorship—even if you’re brand new and don’t have any sponsors yet. Belinda emphasizes that you don’t need a huge trophy cabinet or a flashy pitch deck to begin; you just need a plan and the right support. From tapping into local businesses and building authentic social...

Starting his racing journey at just seven years old, Tom progressed from karting with his brother to competing in international racing series. Now at 23, Tom reflects on his transition from winning championships in Formula Ford to debuting in the Porsche Carrera Cup series and moving into GT3 racing. Despite facing challenges, including those brought about by COVID-19, Tom's perseverance has led him to race in America, com...

Romy shares her fascinating journey from her roots in Germany, where her passion ignited amidst the automotive hub due to local car manufacturers and a keen interest in engineering, to her eventual love for motorsports through experiences with Mercedes. Her transition from automotive engineering to motorsports is a highlight, detailing how an internship at Mercedes uncovered the thrill and complexity of developing high-per...

We welcome back Matt Payne, marking his third appearance on the show. Matt, a seasoned professional in motorsport media and PR, shares insights into his diverse career journey, from his beginnings with karting to his experiences with international championships. The conversation delves into the start of the motorsport year, highlighting the anticipation surrounding the SP Tools Australian Car Championship, which Matt is de...

Taylor takes us through his journey from growing up on the east coast of Australia to living his dream in Finland, all thanks to the FIA Rally Star program. You'll hear Taylor's insights about the sport, discussing the intricacies of rally racing beyond the high-speed crashes, such as the meticulous practice of pace notes and road preparation.

Taylor also shares his experiences working with his co-driver Dan, highlighting ...

Episode Highlights:

• Sam's Journey: With over 40 years in motorsport, Sam shares his incredible journey from club events to running a business with a broad footprint in the motorsport industry.

• Formula RX8: Discover why this one-make series is gaining traction as a pivotal stepping stone for young racers and what makes these cars stand out on the track.

• Leasing vs. Owning: Sam explains the benefits of leasing a ra...

Zoe shares the unique story of her journey into motorsport, starting from a family not traditionally associated with the sport and transitioning from go-kart racing to competing in the Monochrome GT4 Australia Championship. Listeners will hear about Zoe's experiences navigating a male-dominated field and how her passion and determination propelled her forward.

She also shares valuable advice for female drivers breaking int...

🚀 Exciting insights from my recent chat with Mark Boudreau on the Motorsport Sponsorship Podcast! 🏎️

We delved into the world of motorsport and the invaluable resources offered by Motorsport Prospects. Whether you're a young driver, a parent, or an enthusiast, there's something for everyone looking to navigate the motorsport landscape.

✨ Key Takeaways:

• Resources Galore

  Motorsport Prospects offers a global directory...

The Cove siblings share their unique journey into motorsport, starting from their childhood experiences on a rural property near Melbourne and leading into their adventurous move to Perth. The conversation highlights how they transitioned from karts to racing in the Hyundai Excel Cup and the support system they have created along the way, featuring insights on their training regimes, mindset strategies, and aspirations for...

In this insightful episode of Motorsport Sponsorship, host Belinda Riseley sits down with rising motorsport star Jayden, who delves into the intricacies of building a successful career in racing through strategic media and sponsorship approaches. Jayden emphasizes the importance of a consistent social media presence, sharing his own methods of leveraging platforms like Instagram and TikTok with short, engaging content to b...

Meet James Lodge and delve into his journey through the world of motorsports. From a serendipitous introduction to karting at a young age to racing in the Toyota 86 series, James shares the pivotal moments that shaped his career. He offers an insider's view of the physically and mentally demanding world of professional racing, discussing how he balances a rigorous fitness regime with the complexities of obtaining sponsorsh...

Imogen's Journey and Challenges Imogen opens up about her fascinating journey in motorsport, covering everything from her early days in karting to her more recent endeavors in Formula Ford and aspirations for the F1 Academy. She shares her candid thoughts on the challenges faced by women in the industry and how she overcame them with persistence and a supportive network. Mentorship and Empowerment Learn how Imogen gives ba...

In this episode, we delve into the intricacies of professionalism in motorsport and how it plays a crucial role in securing sponsorship and building a sustainable racing career. Belinda emphasizes the importance of making first impressions count, mastering effective communication, maintaining consistent branding, and treating motorsport as a business.

Listeners will discover practical tips on how to create impactful sponso...

In this episode of Motorsport Sponsorship, our host Belinda takes a deep dive into the intricacies of creating effective sponsorship packages for motorsport enthusiasts and professionals. Belinda kicks off the discussion by emphasizing the importance of listening to your prospects and understanding their specific needs before assembling your sponsorship tiers or packages. She debunks the traditional bronze, silver, or gold...

In this episode of the Motorsport Sponsorship Podcast, host Belinda Risley delves into the crucial process of seeking sponsorship for athletes in the motorsport industry. Belinda emphasizes the importance of understanding the financial aspects of sponsorship to ensure long-term sustainability and avoid bankruptcy. She highlights the need for external accounts and a thorough understanding of expenses versus sponsorship inco...

In this episode, we take an in-depth look at the cornerstone of motorsport success—securing sponsorship. Belinda guides you through the crucial first steps, from building a compelling personal brand to creating a professional portfolio. She emphasizes the importance of understanding your audience and leveraging your existing networks. You'll also get practical advice on identifying potential sponsors, crafting effective sp...

In episode #167 of the Motorsport Sponsorship podcast, host Belinda Risley welcomes special guest Jayden Hamilton to share his inspiring journey in motorsport sponsorship. Join Belinda and Jayden as they discuss the importance of perseverance and building strong relationships with sponsors, regardless of race results. Jayden provides valuable insights into packaging sponsorship proposals and showcasing the benefits sponsor...

In this riveting episode of the Motorsport Coaching Podcast, now rebranded as the Motorsport Sponsorship Podcast, we dive deep into the world of motorsport sponsorships, revealing insights and debunking common myths surrounding sponsorship in motorsports. We are thrilled to have special guests Jack and Amy from MOR Motorsport, who share their unique experiences racing off-road in America, highlighting the challenges and tr...

In this episode of Motorsport Coaching, host Belinda interviews Glenn, a guest with a unique and awe-inspiring story. Glenn, despite having no connection to motorsports, shares his journey of preparing for a Guinness World Record attempt to break the record for the longest tennis singles marathon. With a background in physical education and experience in the Air Force and infrastructure space, Glenn brings a diverse perspe...