Content Inc with Joe Pulizzi
Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 15 minutes per episode.
Episodes
It seems to me that the best business model for content entrepreneurs focuses on the creation, arrangement and distribution of words. Although most content creators don't see it that way, it doesn't mean it's not true. What do you think?
Sign up for Content Entrepreneur Expo (CEX) here and use code TOM100 to save $100.
Today's episode is brought to you by Memberful.
My new book, The Content Entrepreneur, is now available. And we are selling 100 percent direct to consumers.
In this episode I review some of the main differences about why you would make a decision as an author to go direct.
Buy the book here - https://www.joepulizzi.com/books/content-entrepreneur/
Sign up for Content Entrepreneur Expo (CEX) here and use code TOM100 to save $100.
Today's episode is brought to you by Memberful.
I talk about the five business-related books that have had the most impact on my career and life.
Think & Grow Rich - Napoleon Hill
Seven Habits of Highly Effective People - Stephen Covey
Stranger in a Strange Land - Robert Heinlein
IMC: Integrated Marketing Communications - Don Schultz
David & Goliath - Malcolm Gladwell
A very special episode courtesy of my friend Michelle Raymond. In this episode, Michelle and I talk about what makes a content entrepreneur successful, the importance of patience, and selling strategies to help a content entrepreneur both survive and grow.
Please follow Michelle on LinkedIn - https://www.linkedin.com/in/
What does it mean to be a full-time content creator? Is that a thing?
If it is, it's probably something we don't want...because if we are a full-time creator, we can't be a content entrepreneur.
Sign up for Content Entrepreneur Expo (CEX) here and use code TOM100 to save $100.
Today's episode is brought to you by Memberful.
Whether your passion is journalism, cooking, fitness coach...
AI is slowly taking over as the search engine of choice for more and more professionals.
Are you ready for this? Most are not. The next 12 months are critical to make sure your story is told.
Sign up for Content Entrepreneur Expo (CEX) here and use code TOM100 to save $100.
Today's episode is brought to you by Memberful.
Whether your passion is journalism, cooking, fitness coaching...
Lexi Grant brings up a very tough topic: is it more difficult today to become a successful content creator?
I think she's right and it is. But maybe there are things we can do now so we don't fall into the failure trap.
Read Lexi's LinkedIn post here.
Sign up for Content Entrepreneur Expo (CEX) here and use code TOM100 to save $100.
Today's episode is brought to you by Memberful.
A special (longer) episode dedicated to how an author (or content creator) can build a successful content business with a book at the core.
In this episode, Joe covers:
- Finding your sweet spot
- Tuning into your content tilt
- Building your base
- Growing your audience
- Creating and then diversifying revenue
- Exit or go big
Use code JP100 to save $100 off Content Entrepreneur Expo (CEX).
Today's episode is brought to you by Memb...
An important piece of advice from David Bowie gets us talking about if we are really taking enough risks and getting uncomfortable enough with our content to be successful.
Today's episode is brought to you by Memberful.
Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with
How did Billy Joel, one of the greatest songwriters in history, come to hate the process of writing?
It happens to all of us.
But what he did to start loving the process again will surprise you...and it's something that all content creators and writers need to be doing.
Today's episode is brought to you by Memberful.
Whether your passion is journalism, cooking, fitness coaching, te...
I had to make one key decision in the early days of my content creator model in order to succeed. It was extremely difficult to make, but that decision led to all my success.
Unfortunately, most content creators won't make this change, and that is why they will fail.
Today's episode is brought to you by Memberful.
Whether your passion is journalism, cooking, fitness coaching, teach...
Here's a bonus episode that runs through (in a way) the eight best decisions I've ever made. These include:
- Set Goals. Create Habits.
- Get a Roth IRA
- Get a 529 Account
- Call Your Boss
- Hire a Scheduling Manager
- Spend Time with Your Kids Separately
- Assign Housework
- Get a Password Manager
Today's episode is brought to you by Memberful.
The incredible music executive Rick Rubin says that those who create art should NOT be creating that art for an audience. Art should be created only to satisfy the needs of the creator...and that's what will be best for an audience.
This is great...except that content creators aren't creating art. It's commerce. Some entrepreneurs are confused by this. Don't make this huge mistake.
Episode Links
Here's a personal story about a day in the life of my content-creator journey. Everything changed that day. It was challenging, but I don't regret it. Hopefully this story will help you in your journey as well.
Read more
An extended podcast covering six key ways you can take your content business to the next level. These include:
- Rethinking your exit strategy
- Taking your content tilt seriously
- Are you a creator or a media business?
- The focus on email
- Your base plus OPC
- Adding content pillar projects
Plus a bonus idea you won't want to miss!
Today's episode is brought to you by Memberful.
If you had just one year to live, how would you change your content creation business?
This episode could change your life and career. I hope it does.
Links: Tim Minchin's Commencement Speech
Read more
A special episode of Content Inc.! I'm bringing in my content marketing colleague Robert Rose to discuss our content, marketing and media predictions for 2024.
------
This episode is sponsored by Lulu.com
Let's make 2024 truly incredible (for you and for others) by doing these nine critical activities.
1. Decide On Your Goals
I’ve talked many times on this podcast about Warren Buffett’s 25/5 goal-setting strategy. It works. It also gets your prio...
Do you know why you are doing all the things you are doing? Most content entrepreneurs don't.
Take a few minutes and do this quick exercise. It will change your stars.
------
This episode is sponsored by Lulu.com
Are you in a content slump? If so, perhaps taking a hard look at these four questions will make the difference.
What is your content's purpose?
Who is your specific audience?
Are you taking your headlines seriously?
Is there money to support your content business?
------
This episode is sponsored by Lulu....
Popular Podcasts
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.
Anna Sale explores the big questions and hard choices that are often left out of polite conversation.
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
If you can never get enough true crime... Congratulations, you’ve found your people.
A straightforward look at the day's top news in 20 minutes. Powered by ABC News. Hosted by Brad Mielke.