Experts On The Wire (An SEO Podcast!)
Downloaded over 750,000 times! Experts On The Wire is an SEO podcast hosted by Dan Shure. Discover new trends, tactics, tools, people, and businesses doing remarkable work in the world of Search Engine Optimization. Past guests include Rand Fishkin, Brian Dean, Annie Cushing, Noah Kagan & Vanessa Fox. I’m an SEO consultant myself, so we dig deep into SEO, technical challenges, growth stories, mobile SEO, eCommerce, crawling, content marketing & more.
Episodes
An on-page content optimization method I've been testing with clients that's ACTUALLY different than "just SEO".
This episode is for anyone looking to optimize their content (blog posts, product pages, landing pages, etc) - for LLM Visibility - without throwing away your SEO.
This episode recorded and produced in under one hour! (all in one take! props to the host for that 😬) with Riverside which has sped ...
Jump to the 11:00 minute mark for SEO-specific info! (We spent a little time talking about consulting vs agencies and the climate of doing SEO/work first!)
Jenny is a Principal Advisor & Senior SEO at New Media Advisors, with expertise in e-commerce, hospitality, financial, pharma, education, B2B and an International Speaker.
She is author of the new book, AI-Powered Content Marketing - get a 35% off discount here!.... I...
Too many SEOs are guessing (or worse spreading known misinformation for LinkedIn clout) about what actually helps being cited in LLMs like ChatGPT, Claude, Perplexity, Gemini etc.
Let's stop doing that - I wanted to talk to Nils Reimers, the inventor of "Sentence BERT" and an expert in LLMs, natural language processing and more to sort out truth from fiction.
LOTS covered in this episode!
Nils Bio (via Claude...
Luca Cian is AI Strategy & Psychology Expert.
He is a Full Professor at the Darden School of Business, and an Advisor to the U.S. DHS on AI Strategy.
His speciality is decoding how humans interact with AI and what that means for business strategy.
Luca's findings on AI trust and consumer psychology have been featured in The New York Times, USA Today, PBS, The Washington Post, NPR, and Harvard Business Review.
...
We're back! With video! This is a short re-intro from Dan on the exact 10 year anniversary of the original launch of Experts on the Wire.
In this short episode I talk about why the re-boot and what to expect.
Be sure to subscribe, first new episode is tomorrow March 16th, 2026!
We are on Spotify, Apple, and all podcast players - and will be on YouTube very soon! (As soon I can find my login to an account I must have ...
Sarah Pokorná, is Digital Marketing Director at Dragon Metrics. She holds degrees in both Psychology and Digital Marketing and has been doing SEO, Marketing and Psychomarketing in corporate roles for 12 years.
As SEOs, I think we spend FAR too much time obsessing over Google ‘Ranking Factors’ (most recently the API leaks) and NOT enough time trying to actually understand and empathize with searchers – the people we are supposedly ma...
Will Critchlow is the CEO of SearchPilot, an SEO A/B testing company. I invited Will back to Experts on the Wire to discuss the Future of SEO. I feel like things have felt very turbulent and uncertain in the SEO world lately (more than usual!) – because of things like AI/Chat-GPT, changes in how the community engages online, GA4, massive SERP changes from Google, and changes in the economy and world at large post-covid.
I’ve always ...
Kristine Schachinger is an SEO Consultant, specializing in Technical SEO, SEO Website Audits, Growth Strategies, Google Penalty Recovery, Accessibility, Usability, LLMs, & Social Media. She has been an SEO for over 15 years and helped sites like Instacart, Vice, Zappos, usa.gov and many more.
Topics In This Episode Include:
- Why AI vs Human Content Comparison Studies are Silly
- How AI has Changed SEO
- How Does Google Detect “AI Co...
Join me for 5 mins with some updates about Experts on the Wire (and new episode announcements!)
Listen Now!
Check out Content Aced – a high-powered research assistant tool that helps you find topical gaps in your content: https://www.evolvingseo.com/contentaced for 50% off.
The post Updates About This Podcast! appeared first on Evolving SEO.
If you’re trying to keep up with AI in the SEO world, while remaining strategic and not just following a checklist, this episode is for you!
My guest today is Sara Taher who has been an SEO consultant since 2014.
Topics In This Episode Include:
- How to incorporate AI in your SEO workflow (tons of great tools mentioned!)
- The Risk of AI to Content Creators
- The importance of TikTok SEO, Video Indexing, and having Video Strategy
- Create ...
It’s hard to convey the huge variety of topics we covered in this action-packed episode with just a 60-character title!
Myriam Jessier is an SEO Trainer, SEO Consultant, and co-owner of PRAGM, a technical marketing agency. She speaks three languages and has been doing SEO for over 15 years.
I had a blast talking with her, and I learned a lot listening back to this conversation – this was my longest episode ever clocking in at almost ...
If you’re looking for creative ideas and strategies for creating more authoritative content and earning backlinks passively, this episode is for you!
Monique is an SEO Consultant, Digital Strategist, Content Creator, Podcaster, and lots more. After nearly three years with the Wiideman Consulting Group where she led a 20% average increase in inbound organic search traffic for clients, she has gone out on her own with her new company ...
My guest today Olga Zarr audited over 100 sites in a two-year period – and from that compiled a massive list of 99+ tech SEO mistakes. On today’s episode, we talk through some of the worst of the worst tech SEO mistakes you should avoid. And, answer some tech SEO questions from Twitter.
Listen Now!
About the Sponsor – Stacker Studio
Yes, we have a NEW sponsor! Stacker Studio will create super high-quality, well-researched content ...
Tech SEO fans this episode is a MUST listen!
Topics Include:
- The current state of how Google handles JavaScript
- Testing JavaScript Sites for SEO
- Dave’s favorite and least favorite JS platforms
- Hydrating JavaScript
- Caching and JS
- Caching APIs
- Fingerprinting Files
- What are web workers and do they index?
- Dave’s definition of tech SEO
- The strangest tech SEO problem he has ever seen
- Does Google pass link value when a page is blocked in robots....
Tech SEO fans and anyone passionate about the SEO industry, this episode is for you!
My guest for this episode is Jori Ford!
Jori Ford is currently Chief Marketing Officer at FoodBoss, which is a food delivery search comparison engine.
Prior to that, she was Sr. Director of SEO and Content at G2 among many other roles.
In addition to her vast SEO, Content, and Marketing experience spanning over 15 years – Jori also has a very extensiv...
Tech SEO fans this episode is for you! If you are curious about what it’s like doing SEO for a site with 70M+ URLs indexed, how to handle challenging issues like migrating millions of URLs across 250,000+ distinct websites, and what it’s like doing SEO in-house for such a gigantic site you’ll definitely want to tune in and take notes.
My guest for this episode is Becky Westmoreland. Becky is currently SEO Director at Fandom where sh...
In this episode:
- How to work on SEO effectively with big organizations
- Working with both content and tech teams — and how to get them to actually execute
- Why understanding the HISTORY of a company, organization and website is important before giving recommendations
- What do you do if you get push back against SEO advice?
- How to instill SEO Education within organization
- How to communicate ...
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