SUREFIRE SELLING

SUREFIRE SELLING

If you're a sales professional or small business owner this show is for you.

Episodes

January 15, 2008 26 mins
One of my all time favorite marketing books is Seth Godin's Purple Cow. The premise is simple. No one notices a brown cow. But what if there was a purple cow out grazing in a field as you drove by? You start to notice right? Branding yourself in your business is all about creating a purple cow for your prospects and clients. Tonight, we discuss ways to brand yourself as a "purple cow" in your niche market. For more ...
Mark as Played
The key to effective sales copy is holding the reader's interest. That starts with the Headline. Here are some examples of great headlines: http://www.abraham.com/articles/100_Greatest_Headlines_Ever_Written.html We discuss the other steps of a well crafted sales ad. You can read more sales strategies at my blog www.jonathantaylor.wordpress.com
Mark as Played
In sales, you have to give before you can get. That means coming up with some type of information product to give away on the front end. We discuss about simple ways to create informative books, CDs, and DVDs. For more sales and marketing strategies, visit my blog at www.jonathantaylor.wordpress.com
Mark as Played
November 29, 2007 26 mins
Testimonials are one of the most effective strategies for selling, yet few sales professionals or small business owners use it. We discuss strategies on how to get great testimonials from your best clients.
Mark as Played
One of the best selling techniques I've ever discovered involves "not selling" to every potential client. Takeaway Selling one of the hardest selling techniques to master, but it works every time. We discuss it on tonights show. Also for more selling tips, visit my blog at www.jonathantaylor.wordpress.com
Mark as Played
November 8, 2007 25 mins
If you don't have a sales system in place, then you're fighting an uphill battle everyday. On tonight's show we teach some simple strategies to building a turnkey system that will bring clients back to you again and again.
Mark as Played
November 2, 2007 25 mins
This is a classic strategy by the legendary Joe Girard using today's online technology.
Mark as Played
October 25, 2007 32 mins
On Tonight's show, we discuss Mark and Elsom Eldridge's book, The Obvious Expert. I believe this book highlights by far, the best way to increase your sales- establishing yourself as a recognized expert in your field or industry. *Due to some slight technical difficulty, our show cut out after 30 minutes.
Mark as Played
October 17, 2007 11 mins
If you're a small business owner or sales professional, this show is for you. Each week we'll be discussing sales and marketing strategies.
Mark as Played

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