Persuasion by the Pint
Discussing the Art of Persuasion...and Craft Beer
Episodes
On this episode, we welcome John Bejakovic. He is the author of the book “10 Commandments of Con Men, Pickup Artists, Magicians, Door-to-Door Salesmen, Hypnotists, Copywriters, Negotiators, Political Propagandists, Stand Up Comedians, and Oscar-Winning Screenwriters”. John writes about copywriting, direct response marketing, and his love for the books and screenplays of William Goldman. If you’re […]
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On this episode, we’ll be discussing the 6 Scarcity Levers That Attract Affluent Buyers. We’ll talk about luxury brands that limit availability and create barriers to entry to build a higher perceived value.
The post 406: 6 Scarcity Levers That Attract Affluent Buyers first appeared on Persuasion by the Pint.
On this episode, we welcome “Doberman Dan” back to the show. He is a 30-year serial entrepreneur, direct response marketer, and copywriter specializing in creating insanely fast profits for himself and other small business owners worldwide. On this episode, we’ll discuss the decline of Facebook ads and the resurgence of direct mail advertising. You can […]
On this episode, we welcome Winn Schwartau, author of the new book The Art & Science of Metawar: How to Coexist With AI-Driven Reality. Winn has been warping minds since 1983 as an original creative thinker and contributor to cybersecurity, privacy, info warfare, cyber-terrorism, and now: METAWAR. One of his most compelling areas of expertise […]
The post 404: The Art & Science of Metawar: How to Coexist With AI-Driven Re...
On this episode, data scientist Jonathan Adams joins us to discuss copywriting, email marketing, AI, and more. Jonathan will share some email marketing tips, including the number one trick you can use right now to crank up your email open rates by 6X. You can learn more about Jonathan’s work by visiting https://measurableadvertising.com.
The post 403: The Number ONE Trick You Can Use Right Now To Crank Up Your Email Open Rate...
On this episode, we tackle a flight of persuasion with topics like Liquid Death selling Ozzy’s DNA, Burger King’s brilliant strategy for more in-app engagement, and finally… does AI have a sinister side it’s hiding from us?
The post 402: Selling Ozzy Osbourne’s DNA, Burger King’s Gamification Strategy, and Is AI Conspiring to Kill Us? first appeared on Persuasion by the Pint.
On this episode, we welcome Enrico Faccioli to the show to discuss how AI voice technology is being used in social engineering attacks. Voice, speed, prompts, and background noise are making AI more persuasive and harder to distinguish from people you may know and trust. His company Vishr.AI, uses voice AI agents to test and […]
The post 401: Pitch Perfect: Inside the Charm of Persuasive AI Voices first appeared on Persuasion...
On this 400th episode, David Dutton and Ben Blackmon join us to discuss how certain retail brands methodically turn casual shoppers into fanatics by employing persuasion principles such as scarcity, social proof, and commitment & consistency.
The post 400: The Secret Sauce Behind Cult Followings – Strategies from the Biggest Retailers first appeared on Persuasion by the Pint.
On this episode, we welcome Alison McBain to the show. In 2024, Alison pursued a project called “Author Versus AI,” where she wrote a book a week, using no AI at all (resulting in 34 books in total). She’ll share her own story, and how anyone can write a book in a week without using […]
The post 399: Author vs AI – How to Write a Book a Week Without Using AI first appeared on Persuasion by the Pint.
AI is now changing how content is discovered and presented through AI platforms and AI-powered search. On this episode, copywriter Scott McKelvey joins us to talk about writing content to show up in AI-generated answers, summaries, and overviews. You can learn more about Scott and read some of his work by visiting https://www.scottmckelvey.com.
The post 398: AI & SEO: How Artificial Intelligence Is Transforming Search Engine Optimi...
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