Small Marketing Teams

If you are under pressure to increase revenue, it can be an awful feeling.

Everything becomes very urgent and chaotic.

You are motivated, but if you don’t get tangible results in short order, your mindset and ability to take action can start to spiral.

Have you been in this position? Are you there now?

Do you feel like you have tried everything to increase sales, but you are only seeing slight growth?

Maybe you are banging your hea...

Sit still. Did you feel that?

That is the traditional SEO ground shifting beneath your feet.

The way that your company gets ranked on the first page of Google or Bing has significantly changed in the past 2-4 years.

Are you seeing it?

I started to notice it about a year before I sold my company in 2017. We had relied on creating the best, most useful content in our industry to get found and generate leads (mainly via organic search...

Are you ready to jump head first into the HubSpot CRM or another new CRM?

Maybe, you already took the plunge and it is not living up to your expectations.

If you think a newer, more modern CRM will make your life easier and solve your sales team’s complaints, I’m here to tell you from first-hand experience that it is not that simple.

In this episode, I’m going to let you in on a secret that will get you to that promise land and red...

When most people think of HubSpot, they think INBOUND MARKETING.

When most people think INBOUND MARKETING, they think lead generation.

It goes something like this:

Produce original, educational, insightful content to:

• Get found by buyers
• Turn website visitors into leads
• Convert leads into customers
• Delight those customers so they become advocates in your market

This is how I grew my last company from 10 leads per month t...

In business, we are trained to constantly learn. We are told that we are at a disadvantage if we are not always seeking ideas, advice, and tips.

Well, I’m here to tell you that you can actually grow your business faster if you turn that wisdom on its head…especially if you are part of a small marketing team.

In this episode of the Small Marketing Team podcast, I’m going to share a powerful productivity secret used by the world’s to...

I have two questions for you…

1. What if you could provide specific answers to those questions without making prospects and customers dig for info on your website?
2. How would your business be impacted if you could use those opportunities to bring people down your funnel faster?

I recently lead a session for the HubSpot User Group in my hometown of Phoenix on How to Create A Chatbot In HubSpot That Turns Website Visitors Into...

Getting buy-in.

Getting approval.

Getting greenlit.

Getting sign-off.

This step is woven into the fabric of how companies move forward with new marketing strategies, projects, and tools. This gate can also be where good ideas go to die.

Has the following situation ever happened to you?

You have the right plan and the ability to execute for your company, but the executive team, CEO, or your direct supervisor gives you the thumbs dow...

The conversation around how to get people to open, click, and convert on marketing and sales emails has been intense for almost two decades.

Some people swear by short emails. Others see success from emailing lengthy stories that build trust and relationships. You can also find studies that tout both approaches.

So, what are small marketing teams supposed to do?

Let's start by acknowledging two things...

1. The answer is not simp...

There is an organization near Phoenix called Feed My Starving Children. They package up meals and send them to starving and malnourished children in places all over the world.

Last weekend, I had the opportunity to participate in a Feed My Starving Children event at a local church.

There were 40 tables. There were 10 to 20 people at each table. Together, we packed 34,000 meals for these kids in 90 minutes. That’s enough to feed 93 ...

I don't get paid to set up basic marketing and sales automation. If that is what you are looking for, then I don't want your money.

In fact, you shouldn't pay anyone to set up basic workflows.

You or a member of your team should take an enter-level class from HubSpot or your marketing platform so that you can do it yourself.

It is that simple.

However, here is the thing that most people get wrong in how they view marketing and sale...

Why, when I introduce myself to someone in a networking situation, do I try to not to use the term “marketing?”  

The truth?

Marketing has a bad reputation.

People don’t trust marketer. Marketing conjures feelings of manipulation.

Despite the rise of helpful, educational, valuable content marketing, marketing still has a credibility problem.

While marketing automation software can revolutionize the way your business gets found, gen...

It has been way too long since I published a podcast episode for you. That ends today! I'm back and excited to bring you fresh tips for growing your business - even if you are not a well-funded start-up or household name brand.

Over the past year, I dug deep into how marketing is changing. If you are experimenting with these shifts, then you will be well ahead of most companies - big and small - that ignore them.

In this episode, I...

Let's face it. Most companies are terrible at lead nurturing. They send boring, impersonal emails every few weeks over several months.

These companies think that they are staying top of mind with you, but they are really getting lost in a sea of similar emails that are not getting opened. Want proof? Check your inbox!

In this episode of the Small Marketing Teams podcast, I’ll walk you through my counterintuitive approach to lead nu...

When a buyer wants to buy from you, your salespeople love life.

When an inbound lead comes in at the top of the funnel, they are usually not ready to buy.

They are often not even ready to have a conversation with sales. That creates a lot of frustration inside your organization, especially if your sales team is used to sales-ready leads.

That creates a lot of frustration inside your organization, especially if your sales team is us...