LSB Marketing Toddcast

We help make brands matter.

Episodes

Technology for Engagement and Added Value

January 12, 2017 • 46 mins

Episode 4 of the LSB Marketing Toddcast takes a slightly different direction than the previous episodes. Instead of our usual “how-to” discussion, Todd LaBeau sits down with Boone Sesvold, head of LSB’s technology interactive division, and does what they do best—create cool ideas for using technology to help brands engage with their customers. The axis of offline and online user engagement is undeniably the sweet-spot for all mark...

Mark as Played

VR for Marketing

September 14, 2016 • 28 mins

The LSB Marketing Toddcast: VR for Marketing Nerds VR: Todd + Sherry On this episode we’re exploring virtual reality, also known as VR, with our agency marketing manager, Sherry Shaffer. Sherry works with a startup VR content company in her spare time. Today, she chats with Todd about VR and VR for marketing, what it’s about and how brands can meaningfully integrate the technology into their campaigns. What you’ll find in th...

Mark as Played

The Ins and Outs of Influencer Marketing

August 10, 2016 • 29 mins

Buckle up and get ready for the latest episode of the LSB Marketing Toddcast hosted by Todd LaBeau! Our guest this time is Amy Rohn, SVP and Director of Public Relations here at LSB. She and Todd will dig into the best—and worst—of influencer marketing. What you’ll find in the episode Influencer Marketing—The Basics Influencer marketing isn't new. People who work in PR have been borrowing equity from influencers and celebrities s...

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The Anatomy of a Modern Campaign

June 30, 2016 • 26 mins

Grab your headphones—and maybe a beer. Prefer wine? We can do that, too. We're happy to introduce the first episode of a new podcast, which we're calling the LSB Marketing Toddcast, hosted by our very own Todd LaBeau. For the first Toddcast, Todd's guest is Lindsay Ferris, SVP and Chief Marketing Strategist here at LSB. What you'll find in the episode The notion of ad formats is dying. Sure, you may see some :30 TV commercials...

Mark as Played

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LSB Marketing Toddcast

Episodes

.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}Technology for Engagement and Added Value

.css-r6mb8g{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:1;overflow:hidden;}VR for Marketing

The Ins and Outs of Influencer Marketing

The Anatomy of a Modern Campaign

Popular Podcasts

Technology for Engagement and Added Value

VR for Marketing