Marketing Today - Monash University Australia
Marketing news, interviews, trends, discussion and opinions, fresh from Monash University's Department of Marketing (Melbourne, Australia) every week.
Episodes
Marketing Today, Episode 95, from Monash University, Melbourne Australia. Featuring:
- Wags and Col "on the couch", discussing the following topics:
- The recent Old Spice campaign;
- World Vision's parody of Old Spice by Tim Costello;
- ... and a discussion on some good and bad marketing we've seen recently.
- Song of the week: Farrad, "Keep Your Head Up".
Our voice feedback number is +61 3 9903 1199 - call us!
Marketing Today, Episode 94, from Monash University, Melbourne Australia. Featuring:
- Wags and Col "on the couch", discussing the following topics:
- Businesses, politicians and jounalists misunderstanding new media;
- The CLEW Index;
- Cigarette "blanding";
- Hidden Pizza Restaurant.
- Song of the week: In the Cinema, "Midday Refuge".
Our voice feedback number is +61 3 9903 1199 - call us!
Marketing Today, Episode 93, from Monash University, Melbourne Australia. Featuring:
- Wags and Col are joined by Tracey "on the couch", discussing the following topics:
- Marketing issues surrounding the F1GP, including Lewis Hamilton and his Mercedes burnout, Mark Weber's "nanny state" comments, Kubica can't drive;
- Col's recent experience at the Apple Store;
- Free iPhones for all?; and
- Listener feedback.
- Song of the week: Vita...
- Wags and Col "on the couch", discussing the following topics:
- Airlines - does "sex sell"?
- The porn industry innovating again with 3D TV;
- Listener feedback from Adam, Peter and Greg;
- Old Spice - the old and the new;
- Kimberley Clark, Kotex and the "V-word";
- The Hawthorn Football Club taking a swipe at Myki;
- Myki, Metlink and segmenting the fare-evade...
Marketing Today, Episode 91, from Monash University, Melbourne Australia. Featuring:
- The long awaited return of Wags and Col "on the couch", discussing topics as diverse as Toyota, Tiger Woods and Tag Heuer, USA tourism, saving water in the garden, the latest Nielsen online data, McDonalds and Weight Watchers, and Grill'd vs Nandos!
- Song of the week: 46 Bliss, "In a Long Time", from http://www.musicalley.com/
- A Skype chat with "Col in Cambridge";
- Song of the week: BJ Lloyd and the Cold December, "The Messenger", from http://www.musicalley.com
- The long-awaited return of the podcast, after a few months in "recess"!
- Special guests this week are Daniel Oyston (The Oyster Project), Zac Martin (Pigs Don't Fly), and Donald Trump.
- Song of the week: Dr Chaotica, "The Ballad of Stephen Conroy", from http://www.musicalley.com
Our voice feedback number is +61 3 9903 1199.
- This week's marketing news in brief;
- The Oyster Report (thanks to Daniel Oyston);
- A chat with Col on the Couch, about brands and airlines;
- Song of the week: Ingrid Michaelson, "You and I", from http://music.podshow.com/
Got something to say? Call us on +61 3 9903 1199.
- This week's marketing news in brief;
- The Oyster Report (thanks to Daniel Oyston);
- A chat with Col on the Couch, about all things $$$ - money, pricing, etc;
- Song of the week: The Beautiful Girls, "La Mar", from http://music.podshow.com/
Our voice feedback number is +61 3 9903 1199.
Marketing Today, Episode 86, from Monash University, Melbourne Australia. Featuring:
- This week's marketing news in brief;
- A chat with Julian Cole from The Population, on his efforts to hijack a Social Media campaign;
- Song of the week: 46bliss, "The Way You Are", from http://music.podshow.com/
Our voice feedback number is +61 3 9903 1199.
- This week's marketing news in brief;
- A chat with Col on the couch, covering Victoria's bushfires and marketers' responses - (philanthropic or opportunistic?), Manchester United, and Green Marketing;
- Song of the week: Jason Moss, "Face My Fears", from http://music.podshow.com/
Our voice feedback number is +61 3 9903 1199.
- A five-minute wrap of this week's marketing news;
- A chat with Oyster and Zac, about Twitter, building a brand on social media, this week's Oyster Report, and how to graduate like a rock star;
- Listener feedback;
- Song of the week: Panic at the Disco, "The Only Difference Between Martyrdom And Suicide Is Press Coverage", from http://music.podshow.com/ ...
- The Oyster Report;
- Col on the Couch, discussing the latest ABS report, newspapers, Connex, and Daisy the cow;
- Song of the week: David Cloyd, "Never Run", from http://music.podshow.com/
Our voice feedback number is +61 3 9903 1199.
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