The Praxis Podcast: Story, Design, Strategy

The Praxis Podcast: Story, Design, Strategy

Praxis is an international award-winning agency that delivers video, photography, graphic design, and strategy. Tune in to the Praxis Podcast to hear tips and discussion about design, business, entrepreneurship, strategy and much, much more!

Episodes

Episode 10: The Praxis Coalition

May 15, 2018 • 5 mins
In Episode 10 of the Praxis Podcast, founder/principal Nicholas Sailer announces the launch of the Praxis Coalition: A collective of independent creatives — designers, videographers, motion graphic designers, animators, copywriters, and more — partnering to join our experience, expertise, and resources to create something bigger than anything we could individually.
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Episode 9: Ideation and the Design Thinking Process

May 8, 2017 • 5 mins
In Episode 9 of the Praxis Podcast, founder/principal Nicholas Sailer discusses strategies and techniques for Ideation, the third step of the design thinking process. He uses examples such as the invention of Netflix, the importance of environment, and the reversal of basic assumptions to explain how you can develop creative ideas.
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Episode 8: Strategy for Launching Projects

October 3, 2016 • 4 mins
In Episode 8 of the Praxis Podcast, founder/principal Nicholas Sailer discusses a strategy used to launch the recent Praxis project, Trini Pepper Sauce, on Kickstarter. He also gives a quick update about his upcoming documentary project in Prague, Czech Republic, and discusses how listeners can influence the outcome of the story.
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Episode 7: Defining Problems

September 1, 2016 • 4 mins
In Episode 7 of the Praxis Podcast, founder/principal Nicholas Sailer discusses the second step of the Design Thinking process, defining the problem. By defining, and redefining, a problem statement, we're able to find new potential solutions.
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Episode 6: Empathy

August 24, 2016 • 4 mins
In Episode 6 of the Praxis Podcast, founder/principal Nicholas Sailer discusses the first step of the Design Thinking process, Empathy, by explaining the use of empathy in storytelling, design thinking, and the recent Praxis video project shot in Trinidad & Tobago.
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Episode 5: What is Design Thinking?

July 18, 2016 • 5 mins
In Episode 5 of the Praxis Podcast, founder/principal Nicholas Sailer goes through the Design Thinking process, a creative and methodical approach to solving problems, addressing issues, and telling stories of any kind.
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Episode 4: What is a story?

June 30, 2016 • 4 mins
Praxis founder Nicholas Sailer discusses how every product or company can fit into a story. He explains several strategies that companies like Red Bull, Apple, and Nike use to tell a story that connects with their audience and puts their customers at the center of their stories.
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Episode 3: How Good Products and Good Stories Overlap

June 23, 2016 • 4 mins
Nicholas Sailer, founder/principal at Praxis, discusses the common ground between what makes a good product and what makes a good story, bringing in Finding Nemo, iPhones, Lamborghini, and more. Tune in and find out what makes a good product, and how it might actually be the same thing that makes a good story. www.praxis-story.com
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Episode 2: How to have a great idea

June 15, 2016 • 4 mins
In the second episode of the Praxis Podcast, Founder/Principal Nicholas Sailer discusses the fundamental process used to develop good ideas. Borrowing strategies used in improv comedy, Sailer discusses the divergent and convergent phases of the creative process that are necessary to come up with a good idea. Tune in to the 5-minute Praxis Podcast to hear this quick, fresh perspective on design, creativity, and problem solving!
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Episode 1: The Three-legged Stool

June 8, 2016 • 4 mins
In the first episode of the Praxis Podcast, Founder/Principal Nicholas Sailer discusses how design, story, and strategy are interconnected and form what he calls a three-legged stool. He discusses companies that have used the three-legged stool successfully, as well as companies that have failed to use these things together. Tune in to the 5-minute Praxis Podcast to hear this quick, fresh perspective on design, story, and strategy...
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