Digital Marketing for Companies

In a previous post I showed you how to use Linkedin as a sales prospecting tool to generate new leads. The primary technique revolved around locating your target customers, finding their email address either on Linkedin or with another tool, and then contacting them either via an email campaign or by messaging them directly on Linkedin.

I also mentioned that you can use Linkedin to expand your network and extend your reach through ...

When people refer to social media they usually think of Facebook, Twitter, Instagram and Pinterest (and there may be some others I’m not even aware of). If your company sells directly to consumers (B2C) or is looking to build brand awareness in the consumer market then these social media platforms are the way to go.

There are, of course, major differences between the platforms on how to use them and what demographic groups ea...

In my last post I gave a quick intro to the basics of SEO along with some practical tips you can implement on your own website to get it indexed by Google and appearing in your local search results. That might even be all you need if you’re exclusively targeting your specific local market.

But if you’re looking to be found by a larger target audience located outside of your immediate locality, then simply applying the S...

SEO is that magic term that you’ve heard will unleash the flow of traffic from Google to your website. Take the SEO pill, sit back and watch the customers roll in. Not. At least not the magic part (or the pill). But SEO is important in getting Google to give you the love I know you deserve, so let’s take a closer look at what it actually is and how you can implement it.

SEO stands for Search Engine Optimization. In othe...

Unless you’ve been hibernating for the last few years, you already know that the majority of internet users are searching, finding and viewing stuff on their mobile devices. Because of that, Google has decided to make mobile usability a priority when ranking websites. In other words, if there are two websites that answer the same search query, Google will show the one that is mobile friendly first — “Mobile First ...

You’re launching a new business. Or maybe you’ve been in the same business for 30 years. In either case, you’ve decided that you need to build a website and do some digital marketing because…well, you’re not really sure why, other than because everyone else is. Not a very strategic way of investing money and resources.

Before you invest money or other resources into a website or digital marketing, you ...