Digital Marketing for Companies
Freeing founders from finance and ops, so you can realize your vision.
Episodes
What is the Google Ad Grants program? Google Ad Grants is part of Google For Non Profits, a program created by Google to help non profit organizations. As part of the program Google gives qualified non profits $10,000 per month ($329 per day) in Google Adwords ads. That means a non profit using the grant […]
The post Google Ad Grant for Non Profits appeared first on Arnie Singer - CFO/COO.
In a previous post I showed you how to use Linkedin as a sales prospecting tool to generate new leads. The primary technique revolved around locating your target customers, finding their email address either on Linkedin or with another tool, and then contacting them either via an email campaign or by messaging them directly on […]
The post How to Use Linked in for Your Business [Part 2] appeared first on Arnie Singer - CFO/COO.
When people refer to social media they usually think of Facebook, Twitter, Instagram and Pinterest (and there may be some others I’m not even aware of). If your company sells directly to consumers (B2C) or is looking to build brand awareness in the consumer market then these social media platforms are the way to go. […]
The post How to use Linkedin for your B2B business appeared first on Arnie Singer - CFO/COO.
In my last post I gave a quick intro to the basics of SEO along with some practical tips you can implement on your own website to get it indexed by Google and appearing in your local search results. That might even be all you need if you’re exclusively targeting your specific local market. But […]
The post Invest in SEO, But Don’t Expect Immediate Results appeared first on Arnie Singer - CFO/COO.
SEO is that magic term that you’ve heard will unleash the flow of traffic from Google to your website. Take the SEO pill, sit back and watch the customers roll in. Not. At least not the magic part (or the pill). But SEO is important in getting Google to give you the love I know […]
The post SEO Basics: How to Rank Your Company in Google [Practical Tips] appeared first on Arnie Singer - CFO/COO.
Unless you’ve been hibernating for the last few years, you already know that the majority of internet users are searching, finding and viewing stuff on their mobile devices. Because of that, Google has decided to make mobile usability a priority when ranking websites. In other words, if there are two websites that answer the same […]
The post Does Mobile Matter to Your Business? [It Should] appeared first on Arnie Singer - CFO/COO.
You’re launching a new business. Or maybe you’ve been in the same business for 30 years. In either case, you’ve decided that you need to build a website and do some digital marketing because…well, you’re not really sure why, other than because everyone else is. Not a very strategic way of investing money and resources. […]
The post Do you really need a website for your business? [the answer might surprise you] appeared first on Arn...
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