Custom Apparel Startups

Episode 204 - Merch People Actually Wear ( Next Level Apparel)

What’s the difference between a shirt people wear to brunch and one they use to wash their car?

That’s exactly what Marc Vila from ColDesi tackles in this episode of the CAS Podcast, joined by Melissa Commanday from Next Level Apparel.

It’s a deep, no-fluff dive into why the quality of your blank apparel can make or break your brand, your print quality, and your c...

Episode 203 - How to Compete in a Crowded DTF Market

Intro: The Shop Struggle

• DTF is booming and more businesses are jumping in.
  • DTF is much easier than older methods like screen printing.
  • Barrier to entry is lower with 'production friendly' equipment under $15k.
  • Full-Digital Apparel that looks, feels and washes great is 'easy' to make.
• If you're feeling squeezed on price, overwhelmed by competition, or stu...

In this episode we're diving deep into one of the most important decisions in DTF printing: choosing the right DTF printer. Whether you're just starting out or scaling up a serious production setup, the gear you choose can make or break your workflow, quality, and profits. We'll break down the different printer types and talk about the real-world usage of each.

We're also sharing insider tips on what to avoid, and what else you'll n...

In this episode of the Custom Apparel Startups Podcast, host Marc Vila is joined by Michael Palme and Austin Gordon from Taylor to discuss how direct mail can be a game-changer for custom apparel, sign, and promotional product businesses. While digital marketing gets a lot of attention, direct mail remains a powerful and underutilized tool for targeting new customers, retaining existing clients, and cutting through the clutter of o...

In this episode, we dive into the exciting world of entrepreneurial spirit with a focus on launching a custom t-shirt business. We'll explore a practical, step-by-step guide designed for beginners eager to make a mark in the t-shirt industry, even with little to no prior experience. Whether you've dabbled in t-shirt sales or are just curious about this creative venture, this episode is your gateway to starting a successful side hus...

In this insightful episode, we sit down with Trevor and Trent Walden, the pioneering duo behind the Walden Bros., an Alaskan t-shirt shop specializing in Direct to Film (DTF) printing and embroidery. As they navigate the intricacies of the customization industry, the Walden brothers share their journey of transforming an idea to a successful family business.

Key Discussion Points:

Taking ideas and going for it: The Walden Bros. recou...

In this episode, we delve into the exciting world of Direct to Film (DTF) printing and how you can transition your screen-printing shop to embrace this innovative technology. We'll start by explaining what DTF printing is and why it's gaining popularity. Next, we'll break down the investment costs involved, giving you a clear picture of what to expect financially.

We'll explore the wide variety of materials you can print on with DTF...

In this insightful episode of Custom Apparel Startups, we welcome Howard Potter back to discuss the nuances between Direct to Film (DTF) printing and traditional Screen Printing. With his deep-rooted knowledge from A&P Master Images, Howard breaks down the pros and cons of each technology, helping entrepreneurs make informed decisions tailored to their business needs.

The conversation begins with an overview of each printing method’...

In this compelling follow-up episode of Custom Apparel Startups, we're delighted to welcome back Howard Potter, of A&P Master Images, for another deep dive into the world of custom apparel. This time, Howard sheds light on the troubles encountered when starting a t-shirt business and shares invaluable advice for both new and established entrepreneurs in the industry.

Kicking off the episode, we tackle one of the most daunting questi...

In the latest episode of Custom Apparel Startups, we are excited to feature Howard Potter, from A&P Master Images, who brings his wealth of knowledge to the table on the topic of Direct to Film (DTF) Printing. Our discussion, " What You Should Know Before Buying a DTF Printer," covers the A to Z of preparing to make an informed purchase of a DTF printer for your business.

Howard emphasizes the paramount importance of conducting thor...

Mike Angel shares his expertise in apparel decorating, focusing on the cutting-edge technique called direct to film printing, or DTF printing for short. This method has completely revolutionized the world of apparel decorating, offering numerous advantages over traditional methods. It is not only faster and easier, but also more cost-effective and versatile.

With a DTF printer, you have the flexibility to take on both small and larg...

In this episode of the CAS Podcast, we're thrilled to welcome Mike Angel from ColDesi, the brilliant mind behind ClickWear and the ColDesi OnDemand services. Mike takes us on a deep dive into the world of selling online, particularly through Shopify, and how ClickWear is transforming the custom apparel business by streamlining product creation and order management. We'll also explore the comprehensive solutions offered by ColDesi O...

Introduction

Small business owners in the customization industry are facing unprecedented challenges due to rising prices. This resource guide provides practical strategies to help your business thrive in a changing economic landscape.

Market Research and Competitive Analysis

• Research competitors and trends - Price shop around and see how you REALLY are in the market. Also ask about 'hidden' fees. Set up fees, art fees, delivery, ...

When it comes to growing your customization business we often talk about 'finding a niche.' What is a product / customer that you can focus on. This could be new moms, or local small businesses or tourists. However, you will find a point where growing that business becomes harder. This is why you will find a candle company that starts selling soaps, or why Bath and Body works sells 99 different ways to make your house smell good.

Di...

How do you choose the right t-shirt?

You are looking to start or grow your custom apparel business. There are a ton of challenges with choosing the right equipment, making sales, pricing your apparel and so much more. However, a topic not often discussed enough is the apparel you use.

Choosing the right blanks is a core part of your success. This is similar to a great chef. If you learn about great chefs, it's not just about the best...

Starting A Side Business And Growing To Full Time

Everyone is looking for a way to make more money, achieve financial independence, and enjoy the work they do. One of the ways people accomplish this is by starting a side hustle, and potentially growing it to a full-time gig.

But how do you do this successfully?   If you are brand new, how do you get started? If you already have a side hustle, how do you take it full time?

In this epis...

Many small business owners get into their business with an idea, rather than a full plan. You want to make t-shirts or print signs. You know it's profitable and you've already got some referral business. It's not that hard to make some money and get overwhelmed with business. What IS hard is growing your business to achieve your dreams and goals. 

One of the first steps to understanding how to create a great marketing plan (that wil...

What is a social media strategy?

A social media strategy is an outline or plan of your social media goals, how you will achieve them, and how you’ll track metrics. 

Social is talked about all the time in business, but do you need it? If yes, then how will you use it? This episode is all about finding out what is right for your business. 

Why having a presence on social media is important for small businesses:

• Main...

Financing is an important part of starting and growing a business. However, there are a lot of misconceptions and confusion. Many people only have experience financing a house, car, or a new couch. Yet there is a whole world of financing business equipment and software.

This episode discusses financing for business and answers the most frequently asked questions.

Why do businesses finance equipment?

• Utilize banks money to start
• Kee...