FIR Podcast Network

Kenvue's stock tumbled when U.S. President Donald Trump, with Health & Human Services Secretary Robert F. Kennedy, Jr., standing behind him, declared that its product, Tylenol, leads to autism in children when taken by mothers during pregnancy. As social channels were flooded with misinformation supporting the evidenceless claim, it's easy to imagine the stock continuing to slide, mirroring the trajectory launched by attacks on...

In this episode, Chip and Gini discuss how to handle situations when the problems affecting an agency’s client relationship stem from external contacts like procurement, IT, or the sales team. They emphasize treating client contacts as allies and not enemies, and provide strategies to navigate bureaucratic hurdles and internal politics. The discussion covers creative problem-solving... Continue Reading →

The post ALP 283...

We've all heard of AI slop by now. "Workslop" is the latest play on that term, referring to low-quality, AI-generated content in the workplace that looks professional but lacks real substance. This empty, AI-produced material often creates more work for colleagues, wasting time and hindering productivity. In the longform FIR episode for September, Neville and Shel explore the sources of workslop, how big a problem it really is, and...

As hybrid work transitions from pandemic necessity to permanent business strategy, communication professionals face a dual challenge that’s reshaping the entire profession. Not only must they master the art of reaching and engaging a distributed workforce scattered across home offices, co-working spaces, and traditional workplaces, but they must also learn to function effectively as hybrid c...

In this short midweek episode, Neville and Shel dive into one of the hottest debates in communication today: what happens to tone and authenticity when artificial intelligence steps into the writing process? From the surprisingly heated arguments over the humble em-dash to fresh research on AI’s “stylometric fingerprints,” we explore whether polished AI-assisted prose risks losing the human voice that builds trust. Along the way, w...