Ditching Hourly

Ditching Hourly

For experts who want to make more and work less without hiring.

Episodes

June 4, 2024 26 mins

Long-time friend-of-the-show Kevin Freidberg joined me on Ditching Hourly to share how he helps freelancers and consultants create effective websites by starting with email conversations.

Kevin's Links:

AI-Generated Info:

Summary

Kevin Friedberg shares his approach to helping freelancers and consultants create effective websites by starting with email conversations. He suggests that in...

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Residential architect Jason Comer joined me on Ditching Hourly to brainstorm how he might migrate from commodity labor to productized leverage with his expertise in home design. Even if you're not an architect, I think you'll find the discussion useful.

Jason’s Website:

https://www.jasoncomerarchitect.com/


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Have you ever thought about starting a podcast but gave up because it seemed too hard?

I’ve got good news for yo...

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WP Engine founder Jason Cohen joined me on Ditching Hourly to talk about why AI is different from other big tech advancements. We also discussed why niching down in a single ideal customer profile will bring you 10x more customers than you expect and how a regular writing practice makes the world a better place (and maybe even builds a legacy).

Jason’s Links: 

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Corey Quinn joined me on Ditching Hourly to discuss his excellent new book, “Anyone, Not Everyone.” In it, Corey shares insights on deep specialization, selecting a target vertical market, and using gifts like cookies to transform outbound marketing. 

Corey's Links:


0:00 - Episode intro
0:17 - About Corey Quinn and his...

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Geraldine Carter and I swapped interviews about why niching down doesn't lead to boredom. 

Geraldine's Links:


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Have you ever thought about starting a podcast but gave up because it seemed too hard?

I’ve got good news for you:

If you can run a Zoom call, you can host a podcast.

In my 5-Day Podcast Challenge, you will learn exactly what to do (and, more...

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Tim Dietrich and Eric Grubaugh invited me to join them on SuiteScript Stories to talk about the pros and cons of a platform specialization, the paradox of positioning, and, of course, the horrors of hourly billing.

Tim and Eric were kind enough to let me post the interview here on Ditching Hourly, but if you're a NetSuite developer, you should check out their podcast at https://suitescriptstories.com/ 

We discuss:

  • Jonath...
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Indie game consultant Joe Quadara (aka Joe Q) joined me on Ditching Hourly to share his journey from putting out fires for indie game studios to advising them to accurately scope and fund their projects.

Joe's Links:

AI Summary:

In this episode, game developer turned consultant Joe Quidara shares his journey from putting out fires for game studios to helping studios accurately ...

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Bryghtpath CEO and Ditcherville lifetime resident Bryan Strawser joined me on Ditching Hourly to share the secrets behind his huge business wins in 2023.

Bryan's Links:

Summary (ai generated):

In this episode of Ditchin...

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The handsome and talented Louis Grenier had me on Everyone Hates Marketers to go behind the scenes on how I run my business.

Much to my delight (and true to form), he asked very specific and pointed questions so we could avoid the typical BS you hear on business podcasts.

It's also on YouTube if you prefer to watch:

Watch Now »

Louis’ Links:


https://www.everyonehatesmarketers.com/links


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Have you ever thought ...

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Alexander Lapa joined me on ditching Hourly for a tour-de-force journey through the paths available to tech folks operating with a post-hourly mentality.

Talking Points:

  • Setting fixed prices and sticking to them can result in profitable client relationships.
  • Specializing in a specific target market, such as nonprofits, improves marketing efforts and increases client trust.
  • Value-based pricing allows for more freedom and f...
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September 19, 2023 35 mins

Fellow daily emailer and No-BS marketer Rod Aparicio joined me on Ditching Hourly to bust the myth of personal branding.


Rod’s Links

AI Summary

In this episode, Jonathan Stark and guest Rod Aparicio discuss the concept of personal brand and its misconceptions. They emphasize that personal brand is more about influencing perceptions rather than controlling how one is perceived. The...

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Graphic designer, product marketer, and co-founder of Conversion Factory, Zach Stevens, joined me on Ditching Hourly to explain how he and his co-founders went from zero to more than $36k MRR in one month with a productized subscription business that helps SaaS teams turn traffic into revenue.

Zach's links:

Talking Points:

The fear ...

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David Shriner-Cahn of Smashing the Plateau joined me on Ditching Hourly to talk about how longtime corporate execs can increase the odds of going out on their own successfully. 

Key Points

  • Taking the leap into entrepreneurship can be daunting, but with the right support and mentorship, it is possible to build a successful business.
  • It's important to decide whether you want to look for another job or truly commit to buildi...
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August 17, 2023 29 mins

Our resident crypto/web3 expert and longtime friend of the show, Luke Willis, re-joined me on Ditching Hourly to talk about how having a weekly podcast and daily mailing list contributed to a product launch that generated $39k in 24 hours. 

Luke’s Links:

Summary

In this episode, Luke Willis discusses the successful launch of KAP, a blockchain a...

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Denis Gontcharov joined me on Ditching Hourly for a coaching call to help brainstorm a positioning statement for his data consulting business targeting the aluminum industry.


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Have you ever thought about starting a podcast but gave up because it seemed too hard?

I’ve got good news for you:

If you can run a Zoom call, you can host a podcast.

In my 5-Day Podcast Challenge, you will learn exactly what to do (and, more imp...

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The Agile Attorney, John Grant, joined me on Ditching Hourly to share how he helps his clients transition from inefficient workflows, WAY too much work, and low margins, to efficient workflows, a comfortable amount of work, and higher profits.

Key Points

  • Expectations for attention to detail and planning increase in high-dollar professional services like law practices.
  • Many law practices lack upfront planning and make assu...
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James Williams of Cofebe.com joined me on Ditching Hourly to give what amounted to a masterclass on how to avoid failure and delight clients as a fractional CTO.

“The chance of failure increases proportionally with you accepting what the client tells you what to do.”

“If you accept 100% of your client’s suggestions and three months from they can’t launch or it fails, guess whose fault that is.”

“If you keep the narrative on t...

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Guest Bio

Michael Zipursky – Michael has consulted for organizations and advised leaders throughout North America, Europe, Asia, Africa, Australia, and the Middle East in over 30 industries, from service providers to billion-dollar multi-national corporations, including Panasonic, Dow Jones, Financial Times, Royal Bank and many others. 


Michael is an in-demand speaker and gives keynotes and workshops for the Certified Ma...

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July 18, 2023 75 mins

Pricing legend Ron Baker joined me again (for a record-setting fourth appearance!) on Ditching Hourly to talk about the nuances of the subscription model for service business.

Talking Points

Subscription pricing is becoming increasingly prevalent, with the subscription economy projected to reach $1.5 trillion by 2025.

Pricing tiers can be implemented based on the range of services offered, providing flexibility for customers.

...

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180Sites.com founder Ryan Golgosky joined me on Ditching Hourly to explain in detail how his web design company manages to add and service more than 30 new clients per month!

Ryan’s Links:



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Have you ever thought about starting a podcast but gave up because it seemed too hard?

I’ve got good news for you:

If you can run a Zoom call, you can host a podcast.

In my 5-Day Podcast Challenge, yo...

Mark as Played

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