Ditching Hourly

Communications consultant Lynn Safranek joined me on Ditching Hourly to learn how to apply value pricing to an industry where the consultant can't control the outcome.

• (00:00) - Introduction and Guest Welcome
• (00:11) - Understanding Upstream Contributions
• (00:23) - Lynn's Background and Expertise
• (01:05) - The Value Pricing Dilemma
• (01:21) - Client Communication Challenges
• (02:45) - Media Engagement Strategies
• (05:0...

Brand strategist and founder of SwayRise Creative, Diane Whiddon, joined me on Ditching Hourly to talk about how adding a discrete - and legitimately useful - AI-based productized service to her branding business tapped into a longstanding demand in her client base.

Diane's Links

• SwayRise Creative » https://swayrisecreative.com/
• Content Creator Lab » https://aicontentcreatorlab.com

Chapters

• (00:00) - Introduct...

Author, speaker, and human-first AI strategist, Alastair McDermott, joined me on Ditching Hourly to talk about his new book and how experts can use AI to enhance productivity, decision-making, and learning.

• (00:00) - Introduction and Guest Welcome
• (00:46) - Alistair's Background and Journey
• (03:02) - The New Book: Use AI, Stay Human
• (04:15) - AI as a Tool for Experts
• (06:55) - Practical Applications of AI
• (10:00) - Tec...

Author of Leaving The Casino, Jessica Lackey, joined me on Ditching Hourly to discuss the importance of understanding different business models, pricing strategies, and the concept of the 'zone of enoughness' in building a sustainable business.

• (00:00) - Introduction and Guest Welcome
• (00:09) - Jessica Lackey's Background and Career Journey
• (01:05) - Introduction to Jessica's Book
• (03:13) - The Casino Metaphor in Busine...

Author Robin Bonn joined me on Ditching Hourly to discuss the importance of differentiation as described in his book Market of One.

About Robin

Robin Bonn is the CEO of Co:definery, one of the world's leading consultancies specialising in agency positioning. From renowned global networks to the world's top independents, he’s repositioned close to 150 agencies and coached dozens of senior leaders. He’s the author of ...

Ed Kless joined me on Ditching Hourly to talk about what he and his Threshold co-founder Ron Baker think is the next big thing (spoiler alert: transformations).

Talking Points

• The Concept of the Experience Economy
• Progression of Economic Value
• Transformations and Their Impact
• Threshold: Guiding Transformations
• Transitioning from Service to Transformation Economy
• Skipping the Experience Stage
• Charging for Transformation
• Subscrip...

Geraldine Carter joined me on Ditching Hourly to give us a behind-the-scenes recap of what went into her pivot from selling one-time $9,500 mastermind programs to selling a $995/mo ongoing subscription model.

• (00:00) - Introduction and Guest Welcome
• (00:34) - Defining 'Melting the Pyramid'
• (04:38) - Transitioning Business Models
• (08:54) - Challenges and Key Changes
• (14:00) - New Program Structure and Benefits
• (24:41...

Craig Hewitt, founder of Castos, joined me on Ditching Hourly to discuss the current state and potential future of podcasting as a medium for building trust with your audience.

AI Summary

In this episode of Ditching Hourly, Jonathan Stark speaks with Craig Hewitt, founder of Castos, about the evolving landscape of podcasting. They discuss the shifting definitions and formats of podcasts, the importance of different content s...

Jason Lengstorf, founder of Code TV, joined me on Ditching Hourly to share how he is successfully navigating the transformation of the video production business.

Jason's Links: 

• https://jason.energy/
• https://codetv.dev/

AI Summary:

In this episode of Ditching Hourly, Jonathan Stark is joined by Jason Lengstorf, founder of Code TV, to explore the current landscape of the video production industry, especially within the...

Author/creator of Sales for Nice People, Martin Stellar, joined me on Ditching Hourly to talk about sticking to your guns in a sales meeting and how to build the confidence to do so. 

Martin's Links:

• https://martinstellar.com/
• https://www.linkedin.com/in/martinstellar/
• https://salesfornicepeople.com/academy

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Before you go!

The next time someone asks you for your hourly rate, I want you to stop what you're do...

Yuval Yeret, founder of Yeret Agility and OG Agile expert, joined me on Ditching Hourly to discuss the current state of Agile as a platform, how it has evolved over the years, and what practitioners should consider when pivoting their careers as the platform matures.

About Yuval

Yuval Yeret is a Product/Scaling/Agility Coach focused on helping product/tech leaders scale their organizations without slowing down, improving out...

Ex-java developer and CoffeeSprout founder Barry van Someren joined me on Ditching Hourly to talk about the surprising alignment between “Ditcherville ethos” and the government of the Netherlands.

LINKS MENTIONED

• Barry’s website
• Barry’s LinkedIn
• California Law AB 5

AI SUMMARY

In this episode of Ditching Hourly, Jonathan Stark speaks with Barry Van Someren about his transition from hourly work to value-based services, th...

The handsome and talented Louis Grenier joined me on Ditching Hourly to talk about the strategy behind writing, publishing, and launching his new book, Stand The F*ck Out. 

Links:

• Stand The F*ck Out
• Bonuses for Ditching Hourly Listeners

AI Summary:

In this conversation, Jonathan Stark interviews Louis Grenier about his journey in marketing, the insights from his new book, and the strategies behind its launch. Louis dis...

The author of “Going 1099: How To Become Solo Federal Sub-Contractor”, Dale Davidson, joined me on Ditching Hourly to discuss the journey of becoming a solo federal subcontractor.

• (00:00) - Introduction and Guest Welcome
• (00:17) - Dale Davidson's Background
• (00:49) - Navigating Hourly Billing in Government Contracts
• (01:39) - Transitioning to 1099 Subcontracting
• (04:01) - Importance of Security Clearance
• (05:51) - Clien...

Advisory CFO, daily emailer, and podcast host Lauren Pearl joined me on Ditching Hourly to unpack the nuances of the pricing framework she uses with her start-up and small business clients.

CHAPTERS

• (00:00) - DH358 Lauren Pearl - The Daily CFO Pricing Framework
• (00:09) - Lauren Pearl's Background and Role
• (02:08) - Client Types and Fit
• (04:18) - The Origin of the Pricing Framework
• (07:23) - Step-by-Step Pricing Fram...

Andrew Croasdale, a former police officer turned consultant, joined me on Ditching Hourly to discuss his transition from policing to consulting.

• (00:00) - Introduction and Guest Welcome
• (00:18) - Andrew's Background in Policing
• (01:05) - Transition to Consulting
• (05:11) - First Steps in Business
• (06:06) - First Client Experience
• (09:37) - Challenges of Small Business Owners
• (17:38) - Defining Governance and Leadership
• (...

Author, founder, and CEO Barry LaBov joined me on Ditching Hourly to geek out about niching down - while walking me through the five-step process he describes in his book The Power of Differentiation.

Barry's Bio:

Barry LaBov is the founder and CEO of LABOV Marketing Communications and Training. He is a two-time Ernst & Young Entrepreneur of the Year recipient and an inductee into the Entrepreneur of the Year Hall of Fa...

Guest Russ Waddell joined me on Ditching Hourly to explain how he successfully went out on his own for the first time after more than a decade as a full-time employee.

Guest Links:

• https://www.russwaddell.com/
• https://www.linkedin.com/in/russell-waddell/

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Before you go!

The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to ...

Zach Stevens, co-founder of Conversion Factory, came back on Ditching Hourly to give an update about how things are going with his “all-you-can-eat” subscription-based service business after two years in business.

Zach's Links

• Conversion Factory
• Zach's LinkedIn
• Zach's Twitter

Other Links

• MicroConf
• Tiny Seed
• FreePik
• Visual Electric
• Somewhere

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Before you go!

The next time someone asks you for your hourly ra...