Lady Startup Stories

Have you ever had a brilliant idea that you thought could change the world? But inevitably due to life and circumstance, it stayed just that - an idea?

Enter lady startup Kristy Chong, who turned her game-changing concept into a multi-million dollar reality. She’s the founder of Modibodi, the company that has been redefining the way we think about period products since 2013.

This week, Kristy sits down with Elfy to share her stor...

At twenty-nine, Jennifer Jones was on top of the world. She was the managing director of Diesel and spent her days overseeing a $40 million dollar brand account. But one week before her thirtieth birthday, she quit. 

Flash forward a decade or two and she's the creative mind behind Bondi cult-favourite ceramics and homewares brand Jones & Co.

This week, Jennifer (JJ) sits down with Elfy to lift the lid on her biggest career wi...

Laura Thompson & Sarah Sheridan didn’t intend to build a fashion brand. But with a knack for marketing and a fire in their bellies to make a difference in the world, they created Clothing The Gaps.

Their dynamic fashion label aims to challenge racial stereotypes, promote cultural awareness, and start conversations about reconciliation.

This week, Laura and Sarah sit down with Elfy to discuss how their purpose driv...

Melanie Grant's story starts 12 years ago when she opened her first clinic in Sydney, called Melanie Grant Skin. Since then, her business has expanded all over the world, with clinics in Melbourne, Los Angeles, a residency in Paris, and plans of expanding into the UK.

She transforms the skin of celebrities, models and A-listers alike. But even beyond her star-studded client list, Melanie has built a fiercely loyal global fol...

Twin sisters & co-founders Sali Sasi and Julie Stevanja are dominating the tech business space. But when they first started out, the pair say building their platform was like learning Mandarin. 

The twins founded Stylerunner back in 2012, the first online retailer of its kind globally. A few years ago, Sali tapped Julie on the shoulder with an idea for a new business. She wanted to do it all over again...Enter Wrapd (previousl...

In the early 2000s when Melbourne local Linda Hammond and her husband first came up with an idea for their business, it was just that - an idea. With nothing but $165 in the bank, the pair made the decision to pack up their lives and fly 3,000 km away to Bali, where they set up Quay Australia as a musical festival merch tent. 

Fast forward to 2018. The Hammonds were breaking the internet with record sales, opening international lo...

When Lucy Bloom made her first speech to an audience (some 20 years ago) she was scared sh*tless. Everything in her told her she couldn't do it. Time to give up right? Wrong.

In her own words, Lucy "followed her fear" and has since gone on to become one of Australia's most prominent public speakers. She books out rooms with hundreds of people every week. She's also written 3 books, founded a production company and lead a not-for-p...

When Laura Henshaw co-founded Keep It Cleaner, she had a vision of empowering women and changing their relationship with health and fitness. As the business evolved and the landscape shifted, Laura and her team needed a fresh perspective. Determined to adapt, they set out on the path of rebranding.

This week on Lady Startup Stories, we'll explore the moment Laura and her co-founder Steph Claire Smith knew they had to rebrand Kic. ...

Listen to the rest of Mia's conversation with Pip here...

This week on Mamamia's No Filter, Mia Freedman speaks to P.E Nation's Pip Edwards.

If you believe certain tabloids and websites, you'd be forgiven for thinking Pip Edwards is simply a socialite, an influencer, and the ex-girlfriend of a famous cricketer. But in reality, she's a successful businesswoman, a fashion mogul, and a single mum to her 16 year old son. And she's re...

Quitting your day job. It's something most Lady Startups will have to do... eventually. 

Our guest today, Alana had actually tried to quit her fulltime job and it didn't work. Soon after quitting she got a job offer for a gig that sounded too good to be true and went straight back to her corporate life in pharmaceuticals.

But this time, she didn't love it. 

So finally after years of brainstorming she made the leap and founded Ey...

Lady Startup Academy is out now!  Listen wherever you get your pods

Tax time, it's something we all dread and probably try not to think about.

But with June 30 around the corner, unfortunately it's time to start thinking about our taxes and how we can do more efficiently. 

On today's episode Anaita shares with us her best tips for any business starting out at tax time, she shares the resources and programs she relies on and how ...

Lady Startup Academy is out now!  Listen wherever you get your pods

What's the best way to launch a product? 

Should you go all out guns blazing or slowly introduce it your customers? Choosing the best type launch for your business is personal. But getting it right is the hard part. 

Thankfully, Anaita share's her best kept secrets for successfully launching a new product she unpacks how to know what's right for y...

Lady Startup Academy is out now!  Listen wherever you get your pods

A virtual assistant.

You've probably heard of them, but have no idea how they actually work. 

On today's episode Anaita tackles why a virtual assistant could transform your business for the better. She walks us through how to find one, how to assign tasks and what a reasonable rate is. 

THE END BITS 

Check out our Virtual Assistant Job ...

Lady Startup Academy is out now!  Listen wherever you get your pods

Price increases are inevitable.

But nailing them, well that's the tricky part. 

On today's episode Anaita discusses why Go-To's approach to price increases is a lesson for every business.

Plus, she shares with us three ways to hike up prices without killing sales. 

THE END BITS 

You can find out more about the Lady Startup Rocket Plan ...

Lady Startup Academy is out now!  Listen wherever you get your pods

When you're starting out it can feel like you're burning money.

So are there any parts of your business that you can afford to save on? 

In today's episode Anaita walks us through the three ways startups can save cash. Plus we reached out to the Lady Startup village for their best savings hacks. 

THE END BITS 

Listen back to our episode...

Lady Startup Academy is out now!  Listen wherever you get your pods

TikTok isn't just about dancing. 

In 2022 over 66% of TikTok users are over the age of 18 and on average they open the app 16 times a day. 

Being an early adaptor is key to get your business out there on any new platform. But understandably starting out on TikTok can be really daunting. 

On today's episode Anaita shares her tips for going vi...

Lady Startup Academy is out now!  Listen wherever you get your pods

How do you get the most out of your influencer marketing? 

Do you have lots of success with gifted campaigns? Or do you prefer to go through an agency? 

Deciding what's right for your business is really tricky, which is why on today's episode Anaita breaks down three different types of influencer marketing on offer.

Plus she shares her own experi...

Lady Startup Academy is out now!  Listen wherever you get your pods

Okay so you've got an idea for a product, but how do you even get it made? 

Do you contact manufacturers? Do you need to make a prototype? and how much does it all cost? 

On today's episode Anaita walks us through the five steps and questions you need to consider when it comes to manufacturing. 

Plus she'll help you decide what is right for ...