The Fitness Business Podcast with Erin Dimond and Jordan Dugger

We had a coach on our open office hours call last week. She had eight calls booked in July. Three cancels. Three nos. One no show. And when we actually broke down what happened on those calls, almost every single one of them traced back to the same sentence.

"I need to talk to my husband."

And she said something to me that I think a lot of you feel and never say out loud. She said, "I freeze. ...

I almost didn't record this episode.

Talking about money on the internet is weird.

Half the comments will tell you you're an idiot.

The other half assume you're bragging.

But over the last few months I've realized something.

I've shared a lot about building wealth.

I've never really shared what happens after.

Jordan and I have bu...

Short but powerful story from a book I've loved recently from Will Smith and how it applies to building your coaching business. It's not about the wall. It's about each individual brick and lining them up to the best of your ability each and every day. Listen in as I explain more.

Time Stamps:

(0:00) Will Smith Mindset Hack

(0:50) My Recent Overwhelm

(3:07) The 3 Types of Bricks to Lay

(6:00) The Main Takeaway

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DM Us "Unbanned" On Instagram For The Full Cheat Sheet Mentioned In Today's Episode

Three weeks ago I watched an account we'd spent years building start getting hit with restriction after restriction.

DMs blocked.

Links blocked. 

A post removed.

 Every few days, a new one. And here's the thing.

We hadn't done anything wrong.

If you...

If you would've asked me ten years ago what having a $12.5 million net worth would feel like...

I would've gotten almost every answer wrong.

I thought it would feel exciting.

I thought I'd wake up every day feeling like I'd won the game.

I thought I'd want a bigger house.

A nicer car.

More stuff.

More status.

I thoug...

The Two Best Programs in This Space Just Merged And We're Giving Away $250,000 to Coaches Who Deserve It. Click Here To Learn More.

We've boiled coaching delivery down to a science after coaching thousands of coaches and I'm going to share everything here. We've made all the mistakes (those who remember the summer assault challenge back in 2018 know what I'm talking about) and we don't want you spending weeks and months on the wro...

The Two Best Programs in This Space Just Merged And We're Giving Away $250,000 to Coaches Who Deserve It. Click Here To Learn More.

If the business math behind scaling has ever felt daunting to you, I want you to listen to this episode, save it, and come back to it a couple times so the nuances sink in. 

The way I break down today's episode from a monthly revenue target goal to what needs to happen each day might be the unloc...

Think you can't build a profitable coaching business with a small following? Waiting to be more of an "influencer" when you get more followers? We've covered this topic a few times because we know this obstacle holds so many coaches back and its actually a fallacy. We'll talk about our Tokyo analogy, the 4 types of audience/influencer categories, and how you can build a massively profitable coaching company with a small following u...

After selling IFCA and after spending time with friends and family at our lake house this 4th of July weekend, one of the greatest things we did to get where we are today is investing in ourselves. We've invested over 7 figures into our development both personally and professionally and we are enjoying the fruits of those investments now and you can have everything you want in this life too but it starts with being bold enough to i...

If you've ever uttered the phrase "once I fix this, then everything will be fixed" I have some news for you as someone who spent the last decade plus hoping that was true... it's just not. What you sign up for when you become an entrepreneur is solving one problem knowing another problem is coming next. That is the game. Business gets easier when you accept this and lean into it. I explain more in this episode.

Time Stamps:

(0:30...

Want to stop guessing when it comes to your organic content strategy? Do you know what you should be tracking on each post? This is the exact episode you need to stop guessing as I'll give you the 6 metrics for your content and when to run paid traffic to it.

Time Stamps:

(0:05) Does Your Content Suck?

(1:50 The Opportunity With Organic Content

(4:02) Skip Rate

(6:06) Hold Rate

(8:05) Comment Rate

(11:07) Share Rate

(13:35) Profi...

We wanted to share with you a recent masterclass within IFCA talking all about the "Hero Success Story Method". This allows you to step into the guide role as a coach and position your clients as the heroes. This allows for potential clients to see themselves in your clients success and will help them believe they can do it too. We breakdown the entire framework and how to use it, how to upgrade your testimonials, and how to destro...

Feedback is the lifeblood of your business but many leaders are afraid to implement what I am going to cover today and they pay a steep price for it. I don't want you to be one of those people. We'll go over the feedback process and core values exercise we paid over 100k to learn, why this is so effective, and how you can use this inside and outside of your business.

Time Stamps:

(0:18) Scaling Through People

(1:44) Feedback Proc...

Join Our Live Free Masterclass on How to Add $14,800 a Month Signing Just 2 Clients Per Week with The LTV Retention Method

Here's a stat I want you to sit with. A 5% increase in client retention can grow your profits by 25% to 95%. That is not a typo. Most coaches are laser-focused on getting the next client. The money is actually in keeping the ones you already have.

And here's the thing mos...

Join Our Live Free Masterclass on How to Add $14,800 a Month Signing Just 2 Clients Per Week with The LTV Retention Method

We wanted to take a look back in time and show you 3 years later that what we are talking about with LTV and backend offers is more relevant than ever. We recently looked at all of our data during August and were surprised to learn two things: we had our highest revenue month ever and we have our lowest front ...

There's a right way to use AI in your online coaching business that actually saves you time and makes your program better and then there's the other 98% that is basically AI productivity porn. Don't fall into that 98% trap. I'm going to share how we are using AI inside of IFCA that is making our team better and our coaches inside of IFCA better.

Time Stamps:

(0:40) Where Place In Business with AI

(2:35) AI Is Like Hiring A Team M...

Join Our Live Free Masterclass on How to Add $14,800 a Month Signing Just 2 Clients Per Week with The LTV Retention Method

Finishing up our 2 part series on Hormozi's value equation and why it's not the complete picture when it comes to your fitness and health coaching business, we wanted to dive deeper into what we previously discussed last episode with your intrinsic worth. We'll cover and explain the 3 pillars, the two ways to ...

Join Our Live Free Masterclass on How to Add $14,800 a Month Signing Just 2 Clients Per Week with The LTV Retention Method

Look… we love some Hormozi here but specifically with the Value Equation in 100 Million Dollar Offers… there's something missing. Something that online fitness and health coaches really need if they want to be successful in this industry. In part 1 of this 2 part series, I am going to share with ...

Here's the thing about ideas. They feel like momentum.

You get a new idea and it feels like you're working on the business. It feels like progress. Like you're being entrepreneurial. But most of the time, a new idea is just a distraction dressed up as productivity.

In this episode I'm going to give you a simple framework that tells you exactly what to work on next. Not what's exciting. Not what's interesti...