MIDCONVO

In this episode, we sit down with Corbett Drummey, co-founder of Popular Pays and current VP at Lightricks. He shares the origin story of Popular Pays, its acquisition by Lightricks, and how his journey has positioned him at the forefront of AI innovation in creative tools.

We dive into what it actually took to start a company and how creators can work alongside new AI tech. Whether you're a freelancer, content creator, or brand...

In this episode, Paul and Ed sit down and have an honest check in. They talk about their current struggles, wins, and breakthroughs. Paul shares his perspective as a married father of 3 and how he’s been able to have work life balance. Ed also shares his perspective on playing the long game when it comes to life or your creative career. Thanks for tapping into the middle of the conversation :)

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In this episode, Ed and Paul sit down with Chicago photographer, Nolis Anderson, to unpack his journey from his first job to working with clients like Lebron James, Chance the Rapper, and Jack Harlow. He’s also been published by outlets like The New York Times and Variety Magazine.

Nolis shares how he got his start shooting parties, what he learned on big commercial sets, and why building community has become the ultimate goal. ...

In this episode, Paul and Ed pull back the curtain on what it’s really like working with major brands like Garmin and Nike. They unpack the behind-the-scenes of each shoot, sharing the biggest lessons learned, what went right, what went wrong, and what they’d do differently next time. Whether you’re a creative or a freelancer trying to land bigger gigs or just want a raw look at high-level brand work, this episode is packed with in...

How do you get 3,000 people to show up for a public event? Andrew Glatt is a Chicago-based lifestyle and commercial photographer who loves to focus on community, wellness, and connecting with others. He was the co-founder of Friday Morning Swim Club, a weekly event that would involve thousands of people putting their phones away and jumping into Lake Michigan to hang out with others. In this episode, Andrew shares his experience as...

A few months ago, Edward had over $30,000 worth of his camera gear stolen. In this episode, Paul and Ed talk about how it all went down to the frustrating aftermath of police reports, insurance claims, and trying to rebuild. Sometimes setbacks are inevitable, but how you bounce back and overcome the challenges is what counts. Hope you enjoy this story time that includes a few laughs and practical pieces of advice for anyone going t...

In this episode, we sit down with Alina Tsvor, a Chicago-based commercial photographer and creative director. She’s worked on set with global brands such as Adidas, Nike, Wilson, Chicago Bulls, and more. We unpack her journey from posting passion projects on Instagram to building a community focused photography studio and landing major brand partnerships. If you are looking for a good story, actionable advice, and inspiration to pu...

Season 2 Chicago is here! In this episode, we dive into one of the most underrated tools in a creative freelancer’s toolkit: asking the right questions. In many ways, this can make or break your success. We break it down into three categories: credibility, learning, and filtering questions and share how each one can improve your conversations with decision makers or when networking with others.

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Thats a wrap on Season 1 in Toronto! In this closing episode, we discuss what we learned from this season and how we're feeling about the podcast. We appreciate everyone who has tuned in for this season of the podcast and we can't wait to keep it going. Can you guess which city is next?

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Edward Lee: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/edwardleefilms/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Paul Weaver: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠...

How do you balance all the creative highs and lows that come with being a freelance creative? In this episode, Toronto based creative, Chris Hau, shares his thoughts on the current landscape of the content economy. He also dives into topics covering mental health, business, and mindset.

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Instagram: https://www.instagram.com/thechrishau

YouTube: ⁠⁠https://www.youtube.com/@thechrishau

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Edwar...

What should you know about UGC (User Generated Content) and how you can utilize it to make more money as a creator? In this episode, we break down the current wave of user generated content and how we've managed to close multiple 5 figure deals with this type of content. Whether you are an iPhone creator, YouTuber, or freelance creative - UGC content can bring in more revenue for your business. During the conversation, we outline t...

How do you balance building your freelance business and also post regularly on YouTube? Kofi Yeboah opens up about his journey of navigating two demanding careers, sharing the behind-the-scenes challenges and wins that shaped his path. This episode will be valuable for any creative freelancer who wants to grow their freelance business and carve out the time to build their presence online. We all have the same 24 hours in the day, b...

Are you tired of lowball offers and clients who don’t value your creative work? In this episode, we break down the 5 ways to start landing bigger budget projects and how to charge what you think you're worth. Whether you're a photographer, videographer, creator, or graphic designer, we think you'll find this episode valuable.

Connect with us on Instagram Edward Lee: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/edwardleefilms/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠...

In this episode, Nicole Shapiro, a Toronto-based Cinematographer and Producer, shares her insights on pricing your work, navigating spec projects, and the lessons she's learned while evolving as a creative in the Toronto scene.

We dive into topics like valuing your craft, balancing passion with business, and finding your unique voice as a filmmaker. Hope you enjoy this conversation as much as we did.

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Let's talk about creating structure, routine, and mindset as the year comes to a close. As creative freelancers, December is usually a mixed bag of trying to rest but also be prepared for the new year. In this episode, Paul and Ed talk about how they balance their business with personal responsibilities in Q4.

Connect with us on Instagram Edward Lee: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/edwardleefilms/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Paul Weaver: ...

In this episode, Daniel shares his journey as a filmmaker and how he went from a freelancer to YouTuber with over 2 million subs. We dive into topics about creativity, investing into yourself, and how to succeed as a video creator. Hope you enjoy this conversation as much as we did :)

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Instagram: https://www.instagram.com/daniel.schiffer/

YouTube: https://www.youtube.com/@danielschiffer

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Ed...

What's your budget? What's your rate? These questions can be hard to answer and will make any discovery call awkward real quick. In this episode, we share the 5 P's for dealing with pricing anxiety so you can feel more comfortable with talking about money.

Connect with us on Instagram Edward Lee: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/edwardleefilms/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Paul Weaver: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/paulwheatthins/⁠...

We've been gone for a few months...let us explain. The podcast will look a little different moving forward but we are excited for whats to come. In this episode, we give a life update and what to expect from us moving forward.

Connect with us on Instagram Edward Lee: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/edwardleefilms/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Paul Weaver: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/paulwheatthins/⁠⁠⁠⁠⁠⁠⁠ Subscribe to our YouTu...

Matthew Encina is a content creator, product designer, educator and creative director. In this episode, Matthew shares his expert advice on mentorship, productivity, and brand pitching. We dive deep into the topic of curiosity and why context is so important when it comes to growing as a creative. He previously worked with his mentor Chris Do at The Futur, an educational community for designers and creatives. After leaving Futur, M...