Streamlined Solopreneur: Systems & Automation to Help Solopreneurs Reduce Friction

Streamlined Solopreneur: Systems & Automation to Help Solopreneurs Reduce Friction

You didn’t start your business to work 24/7—you started it for freedom. But between endless tasks, client work, and content creation, it feels like you’re drowning. Streamlined Solopreneur helps you save time, simplify your systems, and automate your business so you can finally step back and focus on what truly matters—whether that’s growing your income, spending more time with your family, or just watching a movie in the middle of the day. Join me, Joe Casabona, as I share actionable strategies, automation tips, and gear recommendations to reduce friction and help you build a spacious business that gives you the life you want.

Episodes

May 12, 2025 21 mins

One of my favorite things to do at Disney World growing up was get on attractions and press all the buttons. They really made it feel like you were accomplishing things. Maybe that’s why I like the Stream Deck so much.

I've been using Stream Decks for about five years now, starting with a 15-key model before expanding to a 32-key XL and adding two more devices to my setup. These programmable button panels have become an ess...

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I solemnly swear I’ve never worked on a family vacation. Can you honestly say that? I can’t.

From checking emails in Magic Kingdom to recording podcasts at the beach, I've been guilty of putting work before family time, even on vacation. After some not-so-great experiences (including a previous Disney trip that didn't go as planned), I've decided my upcoming Disney vacation with my family will be different.


This time, I'...

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You’ve probably seen Rube Goldberg machines — those ridiculous setups where a marble rolls down a track, flips a switch, lights a match, and somehow makes toast. They’re fun to watch… but terrible for actually getting anything done.


That’s how most automations feel when you’re first starting out: over-engineered, fragile, and hard to maintain. But real business-saving automations? They don’t need to be complicated. In f...

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The last time I went on vacation, I told people I wasn’t bringing my laptop. You know what they said? 


“Good job! That’s great.” 

The proper reaction should have been, “Obviously. Why would you bring work on vacation?”


But that’s not the culture we live in here in the USA. Overworking and hustling is glorified. That’s why I’m excited to talk to Maegan Megginson.

Maegan is a licensed therapist and holistic business ment...

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April 14, 2025 17 mins

Remember when late-night hosts went remote during the pandemic and somehow looked worse than your average Zoom call? Even with massive budgets, their setups were rough. Meanwhile, I’ve managed to build a solo video production workflow that looks better than theirs — with no crew.

In this episode, I walk through the tools and tech I use to replicate a full video studio by myself. I share how I record faster, cut editing time...

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Video is becoming an essential tool for solopreneurs, and having good camera presence can help you build trust and authority faster. But showing up well on video isn’t just about buying the right camera—it’s about understanding energy, framing, lighting, and how to create an engaging presence. 

I sat down with Luria Petrucci, a longtime video expert, to break down what solopreneurs need to know about looking and feeling con...

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March 31, 2025 22 mins

I’ve been on a mission to help solopreneurs cut through friction—especially when it comes to using AI. And one major pain point? Staring at a blinking cursor, not knowing what to ask ChatGPT. If you’ve ever wasted time retyping prompts, getting inconsistent results, or forgetting what worked last time, this one’s for you.

I finally built an AI swipe file—a collection of reusable prompts, templates, and context that lets me ...

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AI isn’t just a passing trend—it’s a game-changer for solopreneurs looking to streamline and automate their businesses. Or is it? 

I’ve always been AI hesitant, but I’ve also been using it a lot more. So today's guest, Damien Schreurs, and I discuss how AI is shifting from simple task automation to handling cognitive work, why people struggle to accept it, and how solopreneurs can embrace AI without losing their unique touc...

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 What started as a rebrand for Podcast Workflows turned into a full re-evaluation of my entire business. After conversations with my mastermind group and some deep reflection, I realized I wasn’t just serving podcasters—I was helping solopreneurs create space in their businesses through automation, systems, and smart workflows. Holly guided me through a brand strategy process that helped me clarify my audience, messaging, ...

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Most solopreneurs already have a brand, whether they realize it or not—it's the perception people form about them based on their content, messaging, and presence. But without intentional branding, that perception is left to chance. Holly Arnett breaks down the difference between a personal brand and a business brand, the importance of branding beyond just logos and colors, and how a strong brand makes it easier to market y...

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March 10, 2025 21 mins

I HATE feeling friction with tech that’s supposed to make my life easier. And I love my iPhone, but I feel the friction sometimes. Apple Shortcuts can help solopreneurs automate repetitive tasks and reduce that friction. Today I break down some of my favorite shortcuts to show you how I make my life easier and help you come up with ideas. Whether it’s streamlining content creation, organizing tasks, or even just cleaning u...

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I hate CRMs. I know I need one—I’m doing more coaching, getting more inbound leads, and ranking in the top three organic search results for podcast coaches on Google.

But no matter how many times I’ve tried HubSpot, Zoho, or whatever the flavor of the week is, they’ve never fit into my workflow.


So I did a totally normal, not weird thing: I built my own CRM.


In this episode, I walk through the simple system I set up u...

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Stephen Robles is not only a Shortcuts and automation expert—he’s also built a successful YouTube channel covering Apple products, smart home tech, and (of course) Shortcuts. But he didn’t just start making random videos. He figured out how to create content that people actually want to watch.

In this episode, Stephen breaks down his YouTube strategy: how he finds content ideas, how he packages videos for success, and why y...

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I’ve been talking a lot about automation this year, and one tool that keeps coming up is Apple’s Shortcuts app. So I brought in Stephen Robles, a YouTuber and podcaster who’s been using Shortcuts since it was called Workflows before Apple bought it.

We get into what Shortcuts actually does, and how you can use it to automate repetitive tasks, eliminate friction, and make your iPhone way more useful. Stephen also shares some...

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Leah and I might be in different stages of parenting, but we have very similar situations — 3 kids, running a business, spouse who also works. So in part 2 of our interview, we jump into the societal expectations of moms and dads, discussing the stark differences in how each is perceived. Leah shares how she navigated running a business while being a hands-on mom and the challenges of unspoken gender roles in parenting. We...

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Work-Life Balance is a myth! Or is it? In today’s conversation with Leah Remillet, we talk all about our goal as solopreneur parents to have everything – as in “AND,” not “OR.” Leah emphasizes that balance isn’t about equal time for everything but about feeling good in YOUR core areas of life. She explains her framework for achieving work-life balance through priorities, presence, and purpose and offers practical strategie...

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February 12, 2025 12 mins

  
This weekend, I completely rearranged my office—and I couldn’t be happier with the results. What started as frustration with my camera framing turned into a full workspace transformation. In this episode, I break down:  

- Why I moved my desk and how it improved my video setup  
- The changes I made to declutter and improve cable management  
- The unexpected number of extra USB cables and extension cords I foun...

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February 10, 2025 17 mins

Automation can feel overwhelming, but it all boils down to four simple components: triggers, actions, conditions, and timing. Once you understand these, you can start automating repetitive tasks, saving yourself hours of work and mental energy.

In this episode, I break down these components with real-world examples, like home automation and business workflows, and share how you can use them to create seamless systems for yo...

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February 3, 2025 19 mins

January was chaotic for me, with family time over the holidays, snow days, travel for Podfest, and a house full of sick people. Despite all that, my business kept running smoothly thanks to the systems and processes I’ve built over the years. Instead of stressing over a “lost” month, I decided to start 2025 in February, reframing my timeline and giving myself permission to adapt. This experience reinforced the importance o...

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January 27, 2025 19 mins

“How do I know if investing in automation is worth it?” This was a question someone asked me after my talk at Podfest. And it’s a fair question. We don’t want to waste time and money on something that won’t pay off.

So in today’s episode, I tell you exactly how to know if automation and delegation are worth the investment.

Top Takeaways

  • Understand Opportunity Cost: Opportunity cost is the value of what you give up when ch...
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