Merchant to Merchant: A Retail Podcast by Something Digital

Merchant to Merchant: A Retail Podcast by Something Digital

Stories about digital commerce: for merchants, by merchants.

Episodes

July 14, 2020 52 mins


Guests

  • Denise Foley, VP of eCommerce and DTC - Bollman Hats Company
  • Ian Leslie, CMO - Industry West
Mark as Played

In a sentence: what makes your customer your customer? Why do they love your brand? How do you get customers to share with each other?

How are you building community? These are the most important questions a modern retailer can ask themselves in the 2020s.

Listen to the brilliant minds from brands like Tracksmith, Seabags, Ministry of Supply, and Smiling Button break down how they're driving engagement and lifetime value in this new ...

Mark as Played

EPISODE SUMMARY

Creating a brand is hard enough - holding true to your ideals is harder still. This panel joins us to talk about "doing things the hard way" and creating brand experiences and products that not only define - but align with - the mission of the brand.

Join us for a show recorded LIVE at Bollman Hats, Santa Monica, CA.

EPISODE NOTES

What does it mean to have "purity" in your brand? For Christy Dawn it me...

Mark as Played

Direct-to-Consumer (D2C) brands are abundant today in a digital-first world. B2B is using the D2C playbook to provide digital capabilities to an increasingly tech-savvy marketplace.

B2B buyers prize ease of use and nimble brands can persuade their customers into being more frequent shoppers with storytelling, digital enablement and content creation in a way that B2C have done online for nearly 2 decades.

Join us for a show recorded...

Mark as Played

What happens when you start treating failure like success? Innovators in B2B, B2C, Grocery and CRO join us to talk about what it takes to iterate and innovate at a fast pace, while cultivating a culture of empathy, making storytelling the center of your data strategy, and putting proven processes into place while disrupting entire industries.

Listen now!

Guests

Mark as Played

Our first live show of 2019 kicks off with a bang - we met live at the Robert Graham store on Abbot Kinney in Venice Beach, CA to talk to three amazing brands - Birdwell Beach Britches, Sole Bicycles, and Karmaloop / Shiek Shoes. Each one has a story of transformation, maturation, and how to engage with customers who have endless choice. Listen now!

Guests

Mark as Played

Keely Carney knows about second chances herself. When she found herself re-entering the workforce after a life-changing experience in rehabilitation she saw first-hand how hard it can be for people to rebuild their lives and launch a career. She took what she learned from her own story and founded a Non Profit retail brand, Second Chance, which provides jobs for the homeless and inspiration to their customers through words of affir...

Mark as Played

Jesse Lazarus is no stranger to pushing the limits. As the Chief Process and Innovation Officer for historic textile manufacturer Kravet he has fought to modernize the way businesses transact with the over 109-year-old company. In this episode of Merchant to Merchant we discuss the challenges of choosing where to invest, how to promote and cheerlead adoption in an organization, and where technologies can assist and where they can ...

Mark as Played

Building community is no easy task. Creating that community and keeping your authenticity and your voice is even harder - and yet, somehow the three merchants from Atlanta on our panel this month have found a way to create opportunities for telling their stories and spreading their message, through commerce, and creating vibrant communities.

From popsicles to messages of love and hope this panel doesn't disappoint. A very special t...

Mark as Played

How do you combat the challenges of extreme seasonality in retail? This month we traveled to Seattle to the Filson Flagship store and invited two incredible retailers to a fireside chat to discuss exactly this.

They lent their voice to a conversation we’ve been having here at Something Digital for some time - how do you combat the challenges of extreme seasonality in retail? Beyond just creating new products and scaling your busine...

Mark as Played

13 retail locations and a website are just the beginning for Baked By Melissa. In this podcast we uncover how Baked by Melissa have made their core values part of their product offering, how they gave away over 150,000 cupcakes in a campaign to encourage America to "side with love" -- and how they're making decisions more personal with daily use of personas.

Guests

Mark as Played

Brick and Mortar retail is in crisis, digital is thriving. We discuss the ins-and-outs of what makes a successful digital commerce strategy in businesses that depend on wholesale, and how to find success in a vertically-integrated direct-to-consumer brand. A panel of veteran ecommerce managers discuss how to navigate the months ahead and map out their own plans for success.

Sponsors

A very special thanks to Magento for spo...

Mark as Played

Pentair took some risks when creating its new education and commerce site for their B2B audience. The Pentair Aquatic Eco-Systems – World Aquaculture Technology Engineering & Research (PAES W.A.T.E.R.) site combined an innovative customer experience utilizing Google Maps to tour a state-of-the-art fishery, built and managed by Pentair.

Guests

  • Sean Phaler, Manager of Digital Innovation at Pentair Aquatic Eco-System...
Mark as Played

Phillip has an intimate conversation with Jon Azrielant - Director of Marketing of Richline, a Berkshire Hathaway Company - about going global and how jewelry.com has thrived through various changes in the marketplace and consumer demands.

Guest

Mark as Played

We got to sit down a few weeks ago with a group of merchants in the NYC-area and the resulting conversation did not disappoint. 3 merchants on Shopify and Magento came to share their stories about digital commerce in front of a live audience at Rothman's New York City, a men's fashion boutique.

Guests

Mark as Played

Host

Phillip Jackson - Ecommerce Evangelist, Something Digital (@philwinkle, @somethingdigitl)

Guests

Mark as Played
February 6, 2017 1 min
Merchant to merchant is a podcast for merchants, by merchants. We've gathered the best and the brightest from our industry to bring you thoughts, tips, techniques, and actionable advice from the people who know best - retailers, just like you!
Mark as Played

Popular Podcasts

    I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!

    Dateline NBC

    Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Special Summer Offer: Exclusively on Apple Podcasts, try our Dateline Premium subscription completely free for one month! With Dateline Premium, you get every episode ad-free plus exclusive bonus content.

    24/7 News: The Latest

    The latest news in 4 minutes updated every hour, every day.

    The Breakfast Club

    The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!

    The Joe Rogan Experience

    The official podcast of comedian Joe Rogan.

Advertise With Us
Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.