PR Resolution podcast

PR Resolution podcast

Stella Bayles, author, speaker and director of PR technologies 'CoverageBook' & 'AnswerThePublic', hosts this direct and straight-talking podcast on PR, marketing and communications. In each episode, Stella explores an emerging topic in Public Relations and with the help of an expert dispels any myths and breaks down the jargon. Summarised in plain language, this PR podcast is informative, often amusing and always under and hour, so you can be clued up before your next Zoom call.

Episodes

December 1, 2025 56 mins

In a world where trust is declining, confidently communicating the success of communications has never been more crucial. Even slight confusion or mistrust in metrics can damage stakeholder relationships and impact budgets.


In this episode of the PR Resolution Podcast, I bring the most frequently asked questions on measurement from PR teams to two leading independent measurement consultants: Paul Hender and Steph Bridgman.


Bo...

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In this special episode of the PR Resolution Podcast, Stella is joined by Alex Jukes, founder of Jukebox PR and host of the Loud and Unfiltered podcast. They discuss the unique culture at Jukebox, where team members live and breathe their industry; dance music.

Just like the fast-paced nature of the music, the conversation bounces from launching the latest super club, sharinmg their secret to making new tracks 'go viral' ...

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Yes, this is another podcast about AI in PR BUT the difference between this and other content on the topic is; I guarantee that in 30minutes you’ll feel confident to talk to your stakeholders about their new online reputation strategy and you’ll have your first 5 steps in how to get started.

This is your practical introduction to PR and AI Search strategy.

In this episode I interview Celia Harding, the founder of LEOPRD, the worl...

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Welcome to Episode One, Season Two of the PR Resolution Podcast.

We're returning strong! In this episode Stella interviews Lucy Hart, Executive Strategy Director at The Romans; the most awarded PR agency in the industry.

Often in PR there can be too much focus on media and not enough on the public. That's why this interview is so inspiring. Lucy talks about her passion for social anthropology and you can tell she means i...

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In this episode I interview the person that has inspired me the most in my career; Gary Preston.

Gary is the founder of CoverageBook, AnswerThePublic and the new (free) PR measurement tool ‘CoverageImpact’.

We discuss how the last 15 years of working together in marketing and the last 10 years of Gary being a successful software founder in the PR industry has led to the launch of this new PR tool.

In a time when PR budgets are ...

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February 7, 2024 47 mins

In the 25 years Steph Bridgeman has been working PR measurement, the world, media consumption and data has changed. But at a time when technology and data is abundant, why are we hearing of PR budget cuts and team struggles with proof of outcomes?

In this fascinating podcast chat Steph and I explore why this is; from pivot table and design skills to senior management experience being involved, we delve into what PR measurement nee...

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January 4, 2024 31 mins

It's January 2024, offcially back to work. But before you dive into your next campaign its important to consider focus and development for the year. What do you as an individual, your team and as a collective industry need to work on to move forward and succeed this year?

I have enlisted the help of PR powerhouse Stephen Waddington to help us do exactly this. So grab a coffee and listen to this 30 minute episode of the PR Reso...

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In this episode Stella interviews Carla Boyd, Senior Social & Content Marketing Manager at Cineworld Cinemas 

Live from the Cineworld London Head Quarters they delve into influencer relations and why Cineworld UK has decided to switch nearly all of their communications to working only with social influencers over journalists.

Carla explains how the essence and the feeling of cinema is being brought to life by the social influ...

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In this episode Stella interviews the Chief Executive of the CIPR (Chartered Institute of Public Relations) Alastair McCapra.

They talk about FTSE 100 businesses and the lack of PR expertise in executive leadership teams and on boards in the UK.

Alastair and Stella explore the reasons for this; including reputation management being viewed as a ‘when it happens’ scenario right through to senior opinions on the financial value of ...

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Bev Boyle, who is the Global Head of Media at World Animal Protection, plays a pivotal role in shaping the narrative around animal welfare on a global scale. She's at the forefront of crafting media campaigns that not only raise awareness but also inspire action.

In this episode of the PR Resolution Podcast, Stella and Bev discuss a current campaign that is making change; Bev shares how the ‘Stop TUI from profiting from dolphi...

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September 7, 2023 43 mins

How healthy does your agency feel? Are there uncertainties around budgets? Are some of your retainers switching to projects? Is your pipeline flowing or in need of some work?

If your agency finances are feeling like a challenge right now you’re not alone.

Research has confirmed that PR budgets are being reduced. Data gathered in June 2023 from the world’s 100 most powerful communicators (Provoke 100 research) found that there h...

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August 18, 2023 35 mins

In episode 40 Stella interviewed Rebecca Jolly and Joe Bellioti; the authors of best-selling book; ‘How Music Grows Brands’. They discussed the benefits music can have on a brands business but what about the other side of the partnership?

The music artist.

How does the involvement of a track in a PR campaign, advert, or TV show affect the artist?

What does it mean to the target audience?

Can it make or break an artist?

In th...

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In this episode I’m joined by Martin McGlown who was once a crime journalist at the London Evening Standard newspaper and went on to head-up media relations at the world's leading cancer charity; Cancer Research UK.

We talk about the moment Martin made his career-defining decision and why he and the charity have never looked back.

We cover the changing media landscape and how Martin’s journalism background and skills have sh...

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Margo Neely is the Chief Creative Officer of Neely & Daughters a New York based start-up business consultancy. She is also the creator of the Neely Air TR-808 “Disturb the Peace” drum machine shoe concept: a digital tap shoe (of sorts) that allows the user to create digital beats and rhythms with movement. 

This interesting breadth of experience has a one key point in common; PR. and specifically how PR coverage helps attract...

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May 31, 2023 27 mins

Due to its success ‘Secret Cinema’ isn’t so secret anymore. The London-based entertainment company that specialises in immersive film events now has fans throughout Europe and has recently launched in the US.

The magic of the immersive performances has led to a cult following. But how much of the following is driven by PR and marketing and how do they retain and grow that audience?

Stella Bayles interviews Simon le Grice the ne...

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As a rule I don’t discuss PR agency’s values on the show. They are for staff and should stay on slides or post-its. But when I heard this story of how one ‘agency value’ resulted in a team helping to evacuate 54 orphans from Ukraine, I broke that rule and dedicated a whole episode to it!

I interview David Fraser, the Founder & Managing Director of Ready10, who are a consumer agency, best known for creative digital PR for the l...

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April 30, 2023 49 mins

In this episode I interview PR measurement experts, Richard Bagnall and Darryl Sparey on their latest joint research that explores the effects PR has on attracting investors and gain funding for tech start-ups.

We delve into the research results including the types of business that see this success, the PR approach needed to gain these results and specifically how important a CEO or founder can be in the process.

This conversati...

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March 6, 2023 35 mins

In this episode I delve into the power of music; how it shapes cultures, grows brands and can drive business.

I’m interviewing two people who’s deep understanding of music & culture has led them to work on brand partnership deals that have built reputation and grow businesses.

I’m joined by ex-Head of Global Music at Coca-Cola, Joe Belliotti and Rebecca Jolly who is a global business consultant focused on growing business t...

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This episode lifts the lid on data literacy in one of there world’s most well-known agencies; H&K Strategies.

I interview global head of data and analytics - Allison Spray alongside PR Agency One MD James Crawford.

James and I co-wrote two chapters in a recent PRCA paper; ‘Data literacy in PR’. We looked at how to use tech to build confidence and improve data use as well as a chapter on how to build a ‘data culture’ in your...

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In this episode I interview Amar Singh, ex-Evening Standard journalist turned content and digital marketing expert in sport and entertainment.

Amar spent time at data-football specialists, Squawka. He worked in-house at Budweiser as Head of global football content and then at West Ham United where, as Head of Content, he helped the club grow its audience to a global level across multiple platforms.

Now at MKTG as Vice President...

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