Strength Matters

Welcome to another episode, where we dive deep into the intricacies of SEO for fitness professionals. Today, we’re simplifying the complex world of link building. Whether you’re trying to enhance your website's visibility or aiming to outmaneuver competitors in Google rankings, understanding the types of links and their roles can elevate your online presence. Join us as James Breese and Josh Kennedy, along with Andrew Wallis, ...

Dive into this episode where we dissect the intricacies of launching and revamping websites to maximize performance and visibility. Whether you're mulling over a new website or contemplating revamping an existing one, this episode serves as a masterclass in understanding the critical steps from conception through to going live and beyond. Join us as we unravel two distinct case studies—Frizzo and Cricket Matters—and share expe...

Dive into the world of digital marketing with us in today's episode, where we peel back the curtain on our strategic content creation process. From the initial data analysis to the final touches of a blog post, discover how we harness the power of SEO to dominate Google rankings and amplify our message across multiple platforms. Whether you're a content creator, a marketer, or just curious about the mechanics of digital c...

Welcome to another episode where we unpack the profound impact of data analytics in steering marketing strategies! If you're eager to discover how real-time data can redefine your business growth, this episode is your treasure trove. Join us as we delve behind the scenes of Cricket Matters, revealing the tangible benefits of leveraging tools like Google Search Console and advanced email metrics to optimize and revitalize marke...

In today's episode of our podcast, we embark on an adventurous journey through the revitalization of Cricket Matters, our beloved sister fitness company. Through a detailed case study, we dive into the why and how of transforming a simple test project into a leading name in the fitness industry. If you're intrigued by the process of breathing new life into a business, curious about the intricacies of strategic growth...

In this episode, we delve into the crucial world of Google reviews and their undeniable impact on local businesses, with a special focus on gyms and fitness centers. Join us as James Breese and Andrew Wallis from Strength Matters unravel the secrets behind leveraging these reviews to skyrocket your business's online visibility and customer trust. Whether you're a seasoned business owner or new to the digital marketing are...

Are you struggling to come up with fresh content ideas for your blog, social media, or newsletters? In this episode, we dive into the power of turning your frequently asked questions (FAQs) into compelling blog posts. Join us as we explore the benefits, strategies, and tools for leveraging FAQs to enhance your content marketing game.

Timeline Summary:

• [00:00:00] Unleash the FAQs
• [00:03:00] FAQs Boost SEO 
• [00:06:00] Reddit and Quor...

In today's episode, Josh Kennedy and Andrew Wallis have an insightful discussion that every gym owner needs to hear. If you're looking to elevate your gym's online presence and attract more clients through effective content marketing, this episode is your goldmine. Join us as we dive deep into seven actionable tips that are not just theory but practices that have been tested and proven in the fitness industry.

Timelin...

In today's episode, we dive deep into the essence of planning and its undeniable role in the success of your fitness business. If you've ever found yourself at a standstill, wondering why your efforts aren't translating into tangible results, this episode is a must-listen. We unravel the mystery behind the 90-day success formula that has transformed countless fitness businesses. Join us as we explore the power of pre...

Welcome to another episode, where today we dive deep into the realm of digital marketing with the incredibly knowledgeable Matt Diamante. As a digital strategist and entrepreneur, Matt has mastered the art of leveraging SEO, social media, and comprehensive digital strategies to not just grow businesses, but to revolutionize them. If you're ready to discover the secrets behind exponential social media growth, the critical impor...

Welcome to another episode where we dive deep into the world of local SEO specifically tailored for gym and studio owners. If you're struggling to make your mark in the digital world and want your fitness business to be the first thing potential clients see when they search online, this episode is your golden ticket. Join us as we unravel the mysteries of SEO content, keywords, and much more, ensuring your gym or studio isn&ap...

In today's episode, we dive deep into the innovative world of WhatsApp marketing, specifically tailored for gym owners looking to skyrocket their lead generation efforts. James Breese and Josh Kennedy of Strength Matters unveil their strategy that has significantly amplified their engagement rates and conversion success. If you're on the hunt for a fresh, highly effective method to connect with potential clients and trans...

In today's episode, we delve into the transformative power of public speaking for gym owners. Fresh off an enlightening trip to Serbia, James Breese shares not just his travel experiences but also invaluable insights into how public speaking can fundamentally change the way you connect with your audience, establish your expertise, and ultimately, grow your business. Whether you're looking to overcome your fear of public s...

In this episode, we dive deep into the art of running a successful awareness marketing campaign, inspired by none other than the giants of entertainment, Star Wars, and our very own adventure at the Over Forties Cricket World Cup in South Africa. If you're keen on understanding how to capture and engage your audience, create lasting memories, and leverage your personal experiences to boost your business or brand, this episode ...

In this episode of Strength Matters Podcast, we dive into the world of lead magnets, inspired by none other than Arnold Schwarzenegger himself. Yes, you heard it right, Arnie's doing lead magnets in 2024! Join us as we dissect his strategy and draw valuable lessons for our own marketing endeavors.

Timeline Summary:

• [00:01:00] Arnold Schwarzenegger's Lead Magnet Discovery
• [00:02:00] Analyzing Arnie's Workout Guide Le...

Welcome to another episode of the Strength Matters Podcast, where today we're diving into the transformative world of content marketing for fitness professionals. If you've ever wondered why your fitness brand isn't achieving the reach or impact you desire, this episode is your roadmap to change that. Join us as we unravel seven compelling reasons why embracing content marketing can elevate your fitness business to n...

In today's episode, dive into the whirlwind world of social media with James Breese, Josh Kennedy and  Andrew Wallis. Whether you're a seasoned digital marketer or a business owner trying to crack the code of social media in 2024, this episode unpacks the latest research on posting frequency across platforms to maximize your reach and engagement. Press play to unravel the mysteries of social media success and learn practi...

In this episode, James Breese, Josh Kennedy and Andrew Wallis dive deep into the rapidly evolving world of content marketing for fitness businesses, highlighting the crucial role of authenticity and the strategic use of technology to stand out. Whether you're a fitness entrepreneur eager to amplify your brand or a content creator seeking fresh strategies, this episode is a treasure trove of insights and actionable advice.

Timel...

In today's fast-paced digital age, where every new marketing channel promises to be the next big thing, there lies an unassuming powerhouse that many have prematurely declared obsolete: email marketing. In this episode we dive deep into the enduring power of email as the most reliable marketing channel for health and fitness businesses. If you're looking for actionable insights to skyrocket your business growth and nurtur...