Media Captain Digital Marketing Podcast

Google and Meta just released their Q4 earnings, and the numbers are staggering. Google pulled in $113B in revenue while Meta hit $60B, but the profit margins tell a different story. We break down what these earnings mean for advertisers, plus why Google's algorithm is causing chaos right now.

In this episode, we also reveal how we're using AI to transform e-commerce SEO (one client went from 8% to 30% visibility), why iPhon...

After a 6-year hiatus, sibling co-founders Stefanie and Jason Parks are back with their marketing podcast. They own Media Captain (a marketing agency serving 100+ clients since 2010) and DermWarehouse (an e-commerce company with 200,000+ customers selling 60+ skincare brands). Each 30-minute episode covers marketing news, agency insights, and personal updates.

Marketing News & Trends:

• Google's dominance continues - Al...

1. US Consumers spent $8.9 billion online on Black Friday, down from the record $9 billion in 2020, the forest ever year-over-year decline for eCommerce sales [source].
2. Traffic at retail stores on Black Friday dropped 28.3% compared with 2019 levels [source].
3. I ran a poll asking whether people shopped at a physical retailer after Thanksgiving and whether people made a purchase online after Thanksgiving. 
4. ...

Below are the 11 marketing items we cover in episode 58: 

1. Google is changing the name of Google My Business to Google Business Profile.
2. In order to understand SEO, you need to understand what Google likes and dislikes.
3. Broad Match Keyword Bidding can lower your cost per click and drive higher quality traffic to your site. 
4. If you have low quality content (duplicate and thin content) on your site, this can cause...

Below are the 11 marketing items of the week that Jason covers in detail. You can read the entire email blast for the week HERE. 

1. Saks Fifth Avenue spun off their rapidly growing eCommerce division. In doing so, the company tripled its valuation at nearly $6 billion. Will this prompt a spinoff for Macy's? Activist investors are hoping the answer is yes. 
2. Spanx was acquired this past week for a reported $1.2 billion...

1. What are heading tags and why are they so important for SEO? 
2. Google announced that mobile users will now have continuous scroll in search results. 
3. We're proud of the new moss wall art we had installed in our conference room!
4. When it comes to your social media strategy, stories add a great personal touch. 
5. If you’re looking to garner more reviews for your local business, I recommend looking into GatherU...

1. Do you know the most popular search query on Bing? It’s “Google” [source]. In June 2021, online search engine Bing accounted for 5.56 percent of the global search market, while market leader Google had a market share of 87.76 percent [source].
2. Despite Google being the dominant search engine, Bing can still perform very well. 
3. 1) TikTok, 2) YouTube, 3) Instagram, 4) Snapchat, 5) Facebook are the top 5 app...

• Toast had its initial public offering this week that could value the restaurant-tech company at more than $16 billion [source]. Toast is a point of sale software for restaurants. 
• Aftership is a software company we recently started utilizing for DermWarehouse. This helps us track and gather information between when we ship products and when they are delivered. 
• DermWarehouse is starting a subscription box. A subs...

Amazon is likely the front-runner for NFL Sunday Ticket [source]. The NFL may ask for up to $2.5 billion per year for the package, a source said. I expect to see more of the major technology/digital companies (Amazon, Facebook, Google, Apple, Twitter and Netflix) snag the rights to major sporting leagues. It’ll be tough for traditional media outlets to compete with the deep pockets of technology.

Do you have duplicate con...

• Google announced it will be killing expanded text ads, starting June 30, 2022 [learn more]. They will only serve responsive search ads moving forward. According to Google, responsive search ads see a 7% higher conversion rate than standard search ads. We’ve moved a lot of our clients towards responsive search.
• Intuit (parent company of QuickBooks) is in talks to buy MailChimp for an estimated $10 billion [learn mor...

Jason and Stefanie talk about they take an idea and turn it into an actual business.

For The Media Captain, DermWarehouse and Park Perfection, before being an established business with a solid customer base, they were just ideas. How did Jason and Stef take their ideas and make the necessary implementations to start a business and then grow it? They will do a deep dive in episode 50 on this very subject.

What's ...

Stefanie takes on episode 49 solo and goes into detail on what happens on Black Friday/Cyber Monday for DermWarehouse. How does an eCommerce company prepare for the busiest time of the year? Stef goes into detail on marketing preparation. From choosing a discount to planning out email marketing and text messaging campaigns. Stef also talks about how inventory is managed. Many people outside of the eCommerce world don't realize how ...

Jason and Stefanie started The Media Captain together in 2010. They were partners and growing the business for approximately three years. Then came the date when Stef realized agency life wasn't for her. In podcast episode 48, Stefanie reveals what led to this decision to leave The Media Captain and how because of this decision, DermWarehouse was formed. For anyone in a small, family run business, this podcast will be great for you...

Jason Parks talks about the importance of writing when it comes to digital marketing. During episode 47, Jason hits on the following areas where writing can help improve your online presence. 

Tom Walters is the President/Co-Founder of Noxgear, an eCommerce company that creates obsessively engineered active-lifestyle products for runner's, cyclists, and those with pets to keep them safer and enhance their experience.

Jason and Stefanie run daily. It' s a part of their morning routine. They recently purchased Noxgear and came to love the product.

Jason and Stef reached out to Tom to get him on the podca...