The SaaS Revolution Show

The SaaS Revolution Show

The SaaS Revolution Show, hosted by Alex Theuma, brings you insights and tactics from the greatest SaaS minds in Europe and across the world. Revolutionary founders, executives, and investors openly share wisdom on attracting and keeping customers, growing companies in unlikely places, scaling globally, successfully reaching the SaaS high skies, and never giving up. The SaaS Revolution Show is brought to you by SaaStock, the only media, membership and events business that focuses on SaaS founders scaling to $10mill ARR.

Episodes

How AI is reshaping SaaS product and pricing, with Nue CEO Mark Walker

January 28, 2026 • 27 mins
In this episode, Alex Theuma and Mark Walker, CEO of Nue, discuss how AI is accelerating the pace of change in SaaS and the knock-on effect this is having on pricing and monetisation. Mark explains how Nue has become a critical part of the infrastructure powering many of the world’s fastest-growing AI-native and scaled SaaS companies, including OpenAI, Anthropic, and Jasper. Drawing on learnings from these companies, he unpacks h...
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10 Years to $10M ARR: Lessons from Precoro’s Founder

January 22, 2026 • 31 mins
SaaS Revolution Show with Alex Theuma and Andrew Zhyvolovych, CEO and Founder of Precoro. Together, they unpack a 10-year journey of building a B2B SaaS business to nearly $10M in ARR. Andrew shares how his early career in car sales, finance, and Groupon shaped his mindset as a founder, and how those lessons helped him build Precoro through disciplined execution, customer-funded growth, and a strong “sports team” culture. You’ll ...
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How You.com 10x’d MQLs with multithreaded marketing

January 15, 2026 • 33 mins
The SaaS Revolution Show with Alex Theuma and Kady Srinivasan, CMO at Freshworks and former CMO at You.com. Kady shares how she rebuilt the You.com GTM strategy from the ground up after multiple pivots. Rather than trying to fix broken SaaS playbooks, she replaced them with a multithreaded marketing model that 10x’d MQLs and grew ACV by 86% in just two quarters. Alex and Kady discuss: - Why traditional GTM playbooks break down ...
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From CRO to CEO: Nick Turner on scaling Dreamdata and building trustworthy AI

January 12, 2026 • 29 mins
In this episode of The SaaS Revolution Show, Alex Theuma is joined by Nick Turner, CEO of Dreamdata, to discuss the journey from CRO to CEO and what it really takes to scale a B2B SaaS company in the age of AI. Nick shares lessons from Dreamdata’s growth journey, including the company’s $55M Series B, and explains why trust and accuracy matter more than hype when building AI products. He breaks down the risks of applying generativ...
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How AI is changing SaaS funding with Ventech’s Audrey Soussan

November 19, 2025 • 29 mins
In this episode of The SaaS Revolution Show, Alex Theuma speaks with Audrey Soussan, General Partner at Ventech, about how the early-stage SaaS landscape is evolving and what founders need to understand if they’re looking to raise. Audrey shares insights from 15+ years investing across Europe, including: - Why AI is no longer a vertical but an expected layer in every SaaS product. - The difference between truly “AI-native” startu...
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From NASA to nine-figure ARR: Adam Markowitz on building Drata, trust and timing in SaaS

November 12, 2025 • 32 mins
The journey from aerospace engineering at NASA to serial entrepreneur isn’t a well-trodden path but it’s one that’s worked for Adam Markowitz. In this episode of The SaaS Revolution Show, Alex Theuma talks with the Drata Co-founder and CEO about the journey from NASA, to edtech, to Drata and how lessons at each stage led him to the next. From finding product-market fit and executing at speed, to building a culture of trust and tim...
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Building AI-enabled products: Lessons from Tines Co-founder Tom Kinsella

November 5, 2025 • 21 mins
This is a special episode from the Centre Stage at SaaStock Europe 2025. Áine Mulloy, Account Manager for Startups at AWS, sits down with Thomas Kinsella, Co-founder and CCO of Tines, to discuss what it really takes to build AI-enabled products. From navigating trade-offs to rethinking workflows, and the tactics that truly work when scaling in the AI era. In this episode: - How Tines approaches AI product development and automati...
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Inside ElevenLabs GTM: Speed, culture, and growth

October 30, 2025 • 20 mins
In this episode of The SaaS Revolution Show, recorded live at SaaStock Europe, Jonathan Chemouny (GTM Europe, ElevenLabs) and Alex Theuma (Founder & CEO, SaaStock) take you behind the scenes of one of the world’s fastest-growing AI startups. You’ll hear how ElevenLabs builds go-to-market like a startup within a startup: - Why moving fast is their key differentiator - Their mindset and approach to experimentation and pipeline growt...
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Vibe code vs no-code: Softr’s vision for the future of app building

October 22, 2025 • 12 mins
This episode was recorded live at SaaStock Europe 2025. Alex Theuma sits down with Mariam Hakobyan, CEO and Co-founder of Softr, to explore the evolution of app building in the AI era. Mariam explains why Softr is focusing on AI-powered no-code and why the companies that focus on solving real, hard problems will define the next generation of SaaS. Alex and Mariam discuss how Softr’s journey to over 1 million non-technical builder...
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Voice AI that delivers: Synthflow AI’s Hakob Astabatsyan on solving the last mile problem

October 17, 2025 • 21 mins
Live from SaaStock Europe 2025, Alex Theuma speaks with Hakob Astabatsyan, Co-founder and CEO of Synthflow AI. Hakob shares how Synthflow grew 15x revenue in its first year and how it now powers millions of business calls every month. He explains what it takes to move beyond AI hype and solve the “last-mile problem”, delivering real, measurable value through end-to-end automation and RPA 2.0 (voice + task completion). They also di...
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From Outreach to Paid: Manny Medina on AI agents, SaaS monetisation, and building for the future

October 8, 2025 • 35 mins
SaaStock Founder and CEO Alex Theuma speaks with Manny Medina, Co-founder and CEO of Paid (and former Founder and CEO of Outreach), about how AI is reshaping SaaS monetisation and the future of work. Manny shares his journey from scaling Outreach to $250M ARR to launching Paid, an AI-native platform built to help SaaS businesses move beyond seat-based pricing models. He explains why legacy systems are holding founders back, how to...
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Nikola Mrkšić, PolyAI: Enterprise AI sales, pricing, & millions in ROI

October 2, 2025 • 30 mins
Nikola Mrkšić, Co-founder and CEO of PolyAI, joins Alex Theuma on the SaaS Revolution Show to reveal how voice AI agents are driving millions in revenue for its enterprise customers. Nikola shares his journey from competing in math olympiads to building a leading global AI company. They discuss the evolution of AI, its role in social mobility, the impact on customer service, effective enterprise sales and AI pricing strategies, ...
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Fireflies.ai's path to $1B valuation: How being "too early" to AI paid off

September 25, 2025 • 50 mins
Most AI companies launched after ChatGPT went viral in 2022. Fireflies.ai started in 2016 - years before the AI revolution began. This week, Co-founder and CEO Krish Ramineni shares how he built a unicorn AI company with 80% organic growth. Krish and Alex discuss: - How being "too early" to AI became their biggest competitive advantage. - Why they chose a PLG motion when sales-led was still the norm. - Building AI products bef...
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Moving from a lifestyle business to a growth business with the CEO of Ticket Tailor

September 17, 2025 • 29 mins
This week, we revisit one of our most popular episodes from 2023. Alex Theuma is joined by Jonny White, founder & CEO at Ticket Tailor, who discusses their move from a lifestyle business to a growth business. Jonny shares: - Why he chose to bootstrap Ticket Tailor - The anti-climatic reality of getting acquired (and why he bought Ticket Tailor back!) - How they got from $2K MRR to over $5M in revenue - Why they moved from a lif...
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Scaling Customer.io to $100M ARR: Colin Nederkoorn on AI, growth, & longevity

September 10, 2025 • 33 mins
Alex Theuma speaks with Colin Nederkoorn, CEO & Co-Founder of Customer.io, about the 12 year journey to (almost) $100M ARR, running a fully distributed team across 30+ countries, and how AI is reshaping the future of SaaS. Colin shares: - How Customer.io scaled to 7,800+ customers worldwide. - Why AI is no longer optional for SaaS companies, and how Customer.io has adapted. - The challenges and opportunities of building SaaS in t...
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HubSpot’s Kieran Flanagan on how AI is transforming SaaS go-to-market

September 3, 2025 • 40 mins
Alex Theuma speaks with Kieran Flanagan about his learnings from leading AI and GTM at HubSpot. Kieran shares his journey from leading HubSpot’s inbound and PLG transformations to spearheading its AI-powered GTM initiatives, including: - Why integrating AI into your workflow is now essential for top performers. - The rise of new AI-driven roles like AI trainers. - The AI experiments at HubSpot driving 300–500% increases in booke...
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Scaling RTA: CEO Josh Turley on culture, clarity, and getting to $14M ARR

August 27, 2025 • 20 mins
This week’s episode comes live from SaaStock USA 2025. Join special guests Greg Head (Practical Founders) and Josh Turley (CEO, RTA) as they discuss the story of transforming RTA from a 1970s COBOL-based business into a thriving SaaS company with a $100M valuation. Josh shares: - Why a fanatical focus on culture and clarity fueled RTA’s growth. - The challenges of replatforming legacy software (and migrating customers.) - How nar...
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Reimagining software development: Guy Podjarny's AI Vision

August 20, 2025 • 31 mins
Alex is joined by Guy Podjarny, serial entrepreneur and Founder and CEO at Tessl (and Founder of Snyk). In the episode, they discuss Guy’s incredible journey from founding Snyk (valued at $8.5B at its peak) to leaving the unicorn he built to tackle the next frontier: reimagining software development for the AI era. Guy reveals why he believes software development will evolve from code-centric to spec-centric, how Tessl raised $1...
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Scaling Storyblok: 270 people, 47 countries, $138M raised

August 13, 2025 • 35 mins
Storyblok CEO and Co-founder Dominik Angerer joins Alex Theuma to share how a side project evolved into a global SaaS company with 270 people in 47 countries and $138M in funding. Dominik reveals the strategies behind scaling a fully remote team, expanding into the U.S., blending PLG with enterprise sales, and integrating AI to transform content management. Hear his funding philosophy, lessons in remote leadership, and what’s next ...
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$70M to $100M in 2.5 yrs: PandaDoc President on growth

August 6, 2025 • 20 mins
This special episode comes live from SaaStock USA 2025. PandaDoc President Keith Rabkin joins Go Nimbly CEO Jen Igartua to reveal the strategies that took them from $70M to $100M ARR in just 2.5 years. In the 20 minute chat, Keith shares: - How PandaDoc wins against incumbents Docusign and Salesforce. - The strategy that helped PandaDoc increase financial results, despite headcount decreasing through attrition. - One metric ...
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