Marketing Trends
What happens when marketing’s sharpest minds pull back the curtain? Hosted by Stephanie Postles, Marketing Trends drops listeners into the world of trailblazing CMOs, CEOs, and visionaries who share their journeys and groundbreaking strategies. From navigating the balance between automation and human touch to leading teams through unprecedented transformation, you’re getting an unfiltered look at the lessons and ideas driving the industry forward. Whether you're leading a team or aspiring to innovate, Marketing Trends is your new secret weapon.
Episodes
The websites that win today are not the ones with the most content. They are the ones that deliver a fast, clean experience in the very first second a visitor arrives.
Josh Koenig, Co-Founder and SVP of Marketing at Pantheon, joins Stephanie Postles on Marketing Trends to break down what he is seeing across thousands of high-traffic sites and why most teams still miss the basics. He explains how the shift from search to ask is chang...
The most future-ready marketing leaders aren’t the ones chasing trends… they’re the ones who can reinvent themselves every time the industry changes.
Michelle Huff, Chief Marketing Officer at Alteryx, joins Marketing Trends to break down the mindset that kept her relevant through every major tech revolution, from Web1 to cloud, SaaS, PLG, and now AI. She explains how to balance curiosity with focus, why AI is really about automating...
The strongest marketing leaders are not the ones with perfect plans. They are the ones who know how to lead through real life.
And few people understand that better than Niki Hall and Dayle Hall.
Niki, former CMO of Five9, and Dayle, CMO of SnapLogic, join Marketing Trends to share how they balance two big careers, raise a family, and approach marketing from completely different angles.
They break down how they support each other thro...
The brands everyone talks about are not the safest ones. They are the bold ones.
And few people understand that better than Nick Tran.
The former TikTok Global Head of Marketing and current Diageo President and CMO joins Marketing Trends to break down how he built momentum inside fast moving environments, rebuilt brands under pressure, and helped TikTok become a cultural engine instead of just another app.
Nick explains why the tradit...
When everyone has access to the same AI tools, what separates the great from the forgettable is the human behind the screen.
Fiverr’s VP of Global Brand Communications, Shiri Hellmann, joins Marketing Trends to break down how her team turns chaos into creativity. From producing the viral “Gary” campaign with real freelancers to writing a rom-com about avocados, Shiri reveals how Fiverr spots cultural moments early, takes smart risks...
Brands don’t live in campaigns… they live in memory.
In this episode of Marketing Trends, Ulli Appelbaum, Founder & CSO of First The Trousers Then The Shoes, joins Stephanie Postles to unpack how brand associations and mental availability determine what people choose long after the ad ends.
From Geico’s 15%, Snickers’ hunger fix, and Nike’s evolution of “Just Do It,” to Salesforce’s AI rebrand and Harley-Davidson’s Jumpstart, Ulli ...
How do you market the experience of walking through rooms of illusion that flip reality on its head?
In this episode, Stephanie Postles chats with Andy Levey, the mastermind CMO behind the Museum of Illusions, to discover how to craft unforgettable moments that captivate audiences. Learn how to apply these strategies to market brands that sell experiences - from local business, SaaS, B2B, and more.
Key Moments:
00:00 Andy Levey Turn...
He became CMO of GoodRx in just five years, then started taking big swings: reviving nostalgic jingles, building an audio-first brand strategy, and proving that sound can punch through today’s visual overload.
Ryan Sullivan joins Marketing Trends to share how he moved from performance marketer to CMO at record speed, why he’s betting on radio and podcasts, and how a singing prairie dog and memorable earworms can do serious brand-bui...
Monster trucks, skeletons, and a CMO who doesn’t think about cost analysis very often.
In this in-studio conversation, Torq CMO Don Jeter breaks down how brand-led world-building beats feature dumps, why entertainment now matters more than information on the trade show floor, and how a Monster Jam partnership and an episodic LinkedIn “junior intern” series created real pipeline by earning mental real estate long before buyers are i...
What does it take to rebrand a 40-year-old tech giant — and make it relevant for the AI era?
Stephanie sits down with Ann Minooka, Chief Marketing Officer at Synopsys, to uncover how she’s redefining brand storytelling in one of the most complex spaces in tech. From repositioning a legacy company to pioneering demand generation strategies that deliver real pipeline, Ann shares her full playbook — including how AI is reshaping market...
If you’re still optimizing for traditional SEO, this one might sting. But if you’re ready to win the AI search wars, welcome to your new bible.
Michael Walrath (CEO of Yext) is not sugarcoating our new AI-dominated environment that has transformed the market. He breaks down exactly how search is being torn apart by AI, why local SEO is being rewritten in real-time, and what it actually means to structure your content for machines — ...
How do you future-proof your marketing strategy when LLMs are rewriting the rules in real time? Salesforce Applications CMO Amber Armstrong has answers — and the data to back them up.
Stephanie Postles sits down with Amber to unpack how Salesforce is rethinking SEO, scaling AI agents, and finally cracking the code on account-based marketing. From converting LLM traffic at 40% to building cross-cloud alignment with “guilds,” Amber sh...
What happens when your top-performing SEO strategy becomes obsolete in just 90 days?
In this special “fire drill” edition of Marketing Trends, host Stephanie Postles teams up with guest host Lacey Peace to tackle the urgent question every marketer is asking:
How do we actually show up in an AI-powered search world?
With explosive growth in LLM-powered search results, YouTube and podcast citations rising by over 300%, and AI a...
Harmony Anderson didn’t wait 90 days to make an impact at Superhuman — she launched a major campaign in her first five weeks. Harmony Anderson, Head of Marketing and Growth Product at Superhuman, breaks down why moving fast (and strategically) matters more than playing it safe, especially in high-growth startups. We dig into what it really takes to scale from $20M to $200M ARR, how to enter the enterprise market without abandoning ...
What do you get when you mix a 70-year-old legacy brand, Gen Z tax filers, and a reality TV show called Responsibility Island?
An absolute marketing fever dream. And Jill Cress — CMO of H&R Block — is the mastermind behind it. We unpack how she’s giving TurboTax-meets-Gen-Z realness. We’re talking Roblox integrations, bold brand storytelling, and what happens when you challenge a category that’s historically allergic to change.
We co...
What if the next big wave in marketing isn’t about targeting people at all—but impressing their AI agents instead?
Abhay Parasnis, CEO of Typeface and former CTO at Adobe, joins us to explain why the future of brand discovery is less “search bar” and more “autonomous agents doing your shopping.” Abhay makes a bold case that most traditional marketing (think SEO strategies, AB tests, and static brand books) is already becoming obsole...
Think LinkedIn is the place to reach technical buyers?
Auvik CMO Susanne Rodriguez breaks down how her team built an insanely effective Reddit and Facebook strategy — yes, Facebook — to reach IT pros who dodge sales emails like it's their job (because it is).
We’re talking memes that convert, subreddits that slap, and how to avoid getting flamed by Reddit mods who smell B2B fluff from a mile away. You’ll also hear how Auvik got dragg...
You’re still optimizing for Google? That’s cute…
Marcus Sheridan, author of They Ask, You Answer, joins us for a high-energy episode, he joins host Stephanie Postles to break down why the playbook most B2B marketers are still running is dangerously outdated.
They dive deep into the collapse of traditional SEO, the rise of AI-generated answers, and why brands that aren’t building trust through video, transparency, and self-service t...
In a twist that flips the format, today’s Marketing Trends episode puts longtime host Stephanie in the guest seat as Lacey Peace — the show’s behind-the-scenes force for nearly a decade — grabs the mic.
What unfolds is a no-BS conversation about how AI is dismantling the old playbook, why cold emails are basically spam of the past, and what marketers need to do now to stay relevant. Stephanie unpacks why Account-Based Experiences (...
Imagine onboarding a new employee who never sleeps, speaks every language, knows all your products, and can handle thousands of customers at once.
That's the reality Salesforce is building with Agentforce — and it’s already transforming customer success, marketing operations, and revenue growth.
In this episode, Salesforce SVP of Digital Customer Success Bernard Slowey joins us to break down how they became Customer Zero for Agentfor...
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