The Fractional CMO Podcast
The Fractional CMO Podcast, hosted by Simon Dell of Cemoh, is a marketing, entrepreneurship and business podcast dedicated to interviewing high performing Fractional CMOs and marketing leaders.
Episodes
The first 90 days with a new client make or break a fractional CMO engagement. In this solo episode of The Fractional CMO Podcast, Simon Dell shares a six-part framework for onboarding a new client, building trust, and proving your value fast.
Simon covers what a client should feel in week one, why the audit comes before the action, how to build trust with the whole team, setting the right cadence, balancing early wins with lo...
In this episode of The Fractional CMO Podcast, Simon sits down with Alison Dean, fractional CMO and founder of The Peppermint Group, who has spent 20 years in marketing and brand. Alison started her career at Clemenger working with multinational brands, then founded The High Tea Party, a live event experience that brought 30,000 women through the doors every year across Australia and New Zealand before she sold it to a media ...
In this episode of The Fractional CMO Podcast, Simon is joined by Kirsty Dagnall, founder of Beyond the Brief, a Sydney-based challenger agency offering fractional CMO services and big agency quality without the big agency budgets. Originally from Wales and with 15 years in Australia, Kirsty's background spans global tech marketing, agency work, finance, strategy and content.
Simon and Kirsty unpack why so many businesses jump...
In this episode of The Fractional CMO Podcast, we're joined once again by returning guest Chris Jowsey, a fractional CMO based in Sydney with a background in digital marketing and e-commerce across tech companies, professional services, and DTC brands.
Simon and Chris dig into the Australia Post 2026 E-Commerce Report, unpacking what the data actually means for businesses operating in the online retail space right now. They co...
In this episode of The Fractional CMO Podcast, we're joined once again by returning guest Kelly Dimkovska, a digital marketing specialist with 16 years of experience, more than 12 of them working exclusively in the healthcare sector.
Simon and Kelly dive into the realities of content marketing in a heavily regulated industry, exploring why most businesses are producing content that adds no value, how to actually measure what m...
Pricing yourself as a fractional CMO is one of the hardest things to get right, and most people get it wrong.
In this solo episode, Simon Dell breaks down four practical frameworks to help you figure out what to charge as a fractional CMO, whether you're just starting out or well into your journey.
Simon covers the Market Rate Anchor, Salary Reverse Engineer, Value-Based Pricing, and Competitive Positioning frameworks, plus...
In this episode of The Fractional CMO Podcast, we're joined once again by returning guest Kristy Hunter from Hunter Marketing Co. — one of Cemoh's longest-serving consultants and a true expert in small to medium business marketing.
Simon and Kristy dive into the content demand explosion that's sweeping the marketing world right now, exploring why businesses are producing more content than ever, whether AI is helpin...
In this episode of The Cemoh Podcast, Simon Dell is joined by fractional CMOs Josh Cilento and Gus Wurth for a head-to-head debate on the worst rebrands in airline history.
Qantas vs British Airways.
From brand trust and leadership decisions to poor research and costly reversals, they unpack what really went wrong, and what businesses of any size can learn from it.
Because brand isn’t what you say. It’s wha...
In this episode of The Fractional CMO Podcast, Simon Dell is joined by David King, CEO for Eastern Australia and New Zealand at the CFO Centre, to explore why the fractional leadership model is accelerating and what it really takes to succeed as a fractional executive.
David shares insights from over 25 years working with SME founders, explaining how fractional CFOs help businesses stabilise, scale, and transition through grow...
This episode breaks down the real tension between marketing and finance teams, why marketing budgets get cut to...
Learn how to:
✅ Define your niche and target market
✅ Build a strong personal brand and showcase your expertise
✅ Prepare cash reserves and set up your business structure
✅ Cr...
Together, the team breaks down how to make reporting meaningful &mda...
We div...
If you’re a fra...
We cover duty of care, contracts, staged payments, IP ownership, AI-created content, and what to do if a client doesn’t ...
Jamie's L...
Kristy's LinkedIn - https://www.linkedin.com/in/kristyhunter-marketingspecialist/
Hunter Ma...
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