The Fractional CMO Podcast
The Fractional CMO Podcast, hosted by Simon Dell of Cemoh, is a marketing, entrepreneurship and business podcast dedicated to interviewing high performing Fractional CMOs and marketing leaders.
Episodes
In this episode of The Cemoh Podcast, Simon Dell is joined by fractional CMOs Josh Cilento and Gus Wurth for a head-to-head debate on the worst rebrands in airline history.
Qantas vs British Airways.
From brand trust and leadership decisions to poor research and costly reversals, they unpack what really went wrong, and what businesses of any size can learn from it.
Because brand isn’t what you say. It’s what people believe.
In this episode of The Fractional CMO Podcast, Simon Dell is joined by David King, CEO for Eastern Australia and New Zealand at the CFO Centre, to explore why the fractional leadership model is accelerating and what it really takes to succeed as a fractional executive.
David shares insights from over 25 years working with SME founders, explaining how fractional CFOs help businesses stabilise, scale, and transition through grow...
This episode breaks down the real tension between marketing and finance teams, why marketing budgets get cut too early, and how busines...
Learn how to:
✅ Define your niche and target market
✅ Build a strong personal brand and showcase your expertise
✅ Prepare cash reserves and set up your business structure
✅ Create compellin...
Together, the team breaks down how to make reporting meaningful — from setting c...
We dive into her p...
If you’re a fractiona...
We cover duty of care, contracts, staged payments, IP ownership, AI-created content, and what to do if a client doesn’t pay. F...
Jamie's LinkedIn - linkedin.com/i...
Kristy's LinkedIn - https://www.linkedin.com/in/kristyhunter-marketingspecialist/
Hunter Ma...
Selina's LinkedIn - https://www.linkedin.com/in/selina-donnelly-13312b57/
HSA Growth LinkedIn - https://www.linkedin.com/company/hsa-growth-partners-pty-ltd/?viewAsM...
Maddison's LinkedIn - www.linkedin.com/in/maddisonryan1
The Digital Hub - www.thedigitalhub.com.au
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Elena's Bio - www.elenagosse.com.au
LinkedIn - linkedin.com/in/elen...
The Marketing Club: https://www.themarketingclub.org/
Chanel's LinkedIn: linkedin.com/in/chanel-clark-1...
Stephen's LinkedIn - linkedin.com/in/stephen-tait-2570447
Maleny Dairies - www.malenydairies.com
- We love to know what you think so, give us a rating and review on Apple Podcast. Rate Our Po...
Instagram - @TradeMutt
LinkedIn - @TradeMutt
- We love to know what you think so, give us a rating and review on Apple Podcast. Rate Our Podcasts
- Subscribe t...
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