The Business of Becoming
The Business of Becoming is the unapologetic podcast for women, practitioners, and coaches who are ready to build a business and a life on their own terms. Hosted by Lori Kennedy, founder of The Wellness Business Hub and a multi-seven-figure entrepreneur and coach, this show delivers real, unfiltered conversations about entrepreneurship, starting an online coaching business, financial freedom, personal growth, and the messy yet beautiful reality of balancing hormones (hello perimenopause) business, motherhood, and ambition. The Business of Becoming is the podcast for ambitious, health-conscious women who are done playing small and ready to claim peace, profit, and pleasure—on their terms. Hosted by Lori Kennedy, founder of The Wellness Business Hub and a multi-seven-figure entrepreneur and coach, this weekly show delivers unfiltered and often uncomfortable conversations about life, health, identity, relationships, and online business. If you're building a business, navigating burnout, rewriting your story in perimenopause, or simply trying to hold it all together without losing yourself, you're in the right place. Each episode blends mentorship with real talk and strategy, covering topics like: • Women's health & hormone shifts • Online business, sales & marketing • Boundaries, burnout & nervous system regulation • Self-worth, identity & personal growth • Wealth, money mindset & making your own rules This is the show for the woman who wants more: more freedom, more truth, more pleasure, more impact without apology. Whether you're here for practical strategy or the radical permission to become who you were told you shouldn't be, you'll find both. If you're a health practitioner, life coach, therapist, or ambitious woman who wants more: more freedom, more impact, more income, this is your go-to show for honest advice, proven frameworks, and the permission to become everything you were told not to be.
Episodes
Lori Kennedy shares her worst case scenario decision-making process for business investments, using the real example of a 25,000 US dollar program she bought while raising two kids as a single mom. This episode is for business owners who are trying to decide whether to invest, scale, or stay put as the year ends and next year’s goals come into focus.
The c...
Lori Kennedy breaks down how practitioners and coaches can build a six-figure online business by starting with the foundation most people skip: a painful problem, a specific person, a proprietary process, and a clear program offer. This episode matters if your expertise is strong but your marketing still feels vague, because Lori shows why clarity in messaging is what...
Lori Kennedy breaks down the exact business foundations she would build from scratch if she were starting over in 2027. The episode focuses on how practitioners and coaches can get clients consistently by building two things that actually work together: a clear offer and a lead-to-client system.If you want a practical blueprint for attracting the right clients without relying on random conte...
Lori Kennedy uses a client question about overcoming self-doubt to make a bigger point: what we often call self-doubt is usually a lack of skill, experience, or exposure. She shares how divorce, single motherhood, and a refusal to depend financially on anyone pushed her to build a business with urgency, discipline, and time autonomy.This episode is a blunt, practical reframe for anyone who feels...
Lori Kennedy shares why so many highly qualified practitioners and coaches still struggle to get clients, and why expertise alone is only one third of the equation. This episode breaks down the real difference between being great at your craft and building a business that can last for years.If you are trained to help people but feel stuck on the business side, this episode explains the missing pieces: the right business model, a le...
In this episode of the Business of Becoming Podcast, Lori Kennedy interviews Jenna Schiller, a registered holistic nutritionist, about how years of trial, pregnancy setbacks, and self-experimentation helped her turn her own health journey into a scalable online program. Jenna shares how she moved from one-to-one nutrition work and burnout to an evergreen funnel that now enrolls 30 to 40 clients a month. The conversation explores he...
Lori Kennedy breaks down a practical system for creating content that actually supports client growth instead of random posting. This episode is for coaches and practitioners who want a clearer way to plan content around the problem they solve, the people they serve, and the assets they want to promote.In this episode, Lori Kennedy shares a five by five content pillar method that helps you generate 30 days of content with purpose, ...
The 10 Decisions I Made That Made Me Successful, Part 2
Lori Kennedy continues her three-part series by unpacking the decisions that shaped her early business growth while juggling motherhood, ADHD, and an expanding client load. This episode is both personal and practical, showing how success often comes down to making deliberate choices instead of endlessly dabbling.She shares the moment she realized she needed to stop doi...
Lori Kennedy kicks off a three-part series on the early decisions that shaped her business, starting with the painful transition from trying to build a one-to-one nutrition practice to creating a scalable group offer. She shares the missteps, the pivots, and the mindset shifts that eventually turned repeated failure into momentum.
Key topics
- In this episode, Lori shares the first three decisions that contributed to her s...
How to Turn Content Into Clients, Part 3
Lori Kennedy continues her content to clients series by showing how to turn one weekly content system into a repeatable client-generating machine. This episode breaks down how top, middle, and bottom of funnel content works with her five by five content pillars so you can plan a week of posts with purpose instead of posting randomly.If you have been overfocused on tech, funnels, ads,...
Top, Middle, and Bottom of Funnel Content
Lori Kennedy, founder of The Wellness Business Hub and creator of The Zero To Clients Program, breaks down how content moves people through the lead-to-client journey and why words, not tech or follower count, are the real lever behind conversions.
This episode focuses on the three content stages every practitioner or coach needs to understand: attracting strangers, building trust,...
Most practitioners and clients are losing clients because their content is written for peers rather than prospects. Lori Kennedy breaks down the communication mistake that keeps qualified practitioners invisible, and shows you how to turn your expertise into content that actually gets attention, DMs, emails, and bookings.If you have the credentials, the experience, and the results but your content still feels like it’s fallin...
Lori Kennedy shares insights on adaptability in business and the importance of a morning routine for productivity. She discusses transitioning from time-based appointments to a program-based model, the four foundational decisions for business success, and the impact of a morning routine on productivity.
Takeaways
- Adaptability in business is essential
- The importance of a morning routine for productivity
Chapters
- 00:00 Adapta...
In this episode of The Business of Becoming Podcast, Lori Kennedy, founder of The Wellness Business Hub and the Zero To Clients Program, breaks down why so many practitioners and coaches struggle to turn social media into clients—and what to focus on instead.
Lori explains the difference between social media lead generation, nurture, and conversion, and shares the metrics behind what it actually takes to book calls and make s...
In this episode of The Business of Becoming Podcast, Lori Kennedy breaks down the Triple P strategy for creating a profitable online program: person, problem, and process.
If you’ve been stuck trying to perfect your signature program, course, or coaching offer, this episode will help you move from overwhelm to action. Lori explains why so many coaches and practitioners get trapped in perfectionism, why knowledge alone doesn&r...
In this conversation, we're talking about the emotional and psychological barriers that might be preventing you from doing the work you know you're meant to do. I'm diving into the neuroscience behind fear and resistance, explaining how our brains perceive threats and how this affects our decision-making. Lori emphasizes the importance of overcoming these barriers to achieve success and offers strategies for rewiring our nervous sy...
Feeling frustrated that strategies that worked last year aren't working anymore?
You're not alone. Many coaches and practitioners are struggling because they haven't adapted to the three major shifts that have transformed the online coaching industry since 2023.
In this episode, I'm breaking down what's really changed (and what hasn't) in the alternative health and coaching world.
Spoiler alert: the fundamentals are exactly the sam...
You've built a successful practice, but now what? How do you stay motivated when the fear that once drove you no longer applies? And if you're ready to go all-in on scaling your online business, what challenges should you actually prepare for?
In this episode, I'm answering two powerful questions from clients that every ambitious practitioner faces.
First, I'll walk you through the evolution from fear-driven to vision-pulled motiva...
In this conversation, Lori Kennedy discusses the essential elements for building a successful online business, particularly for health practitioners and coaches.
She emphasizes the importance of understanding business fundamentals beyond professional credentials, the critical role of marketing, and the necessity of having a clear brand identity.
Lori outlines the client journey from prospect to enrollment and highlights the signifi...
In this episode, I'm sharing the options you have for working with clients online. Too many practitioners and coaches are stuck. They don't know how to package their knowledge in a way that supports client success and gives them the flexibility and freedom they desire.
If you're new to working with clients online, this episode will give you massive amounts of clarity.
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