Ponderings from the Perch
Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla's topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.
Episodes
February 23, 2024 • 25 mins
He’ll admit, Shawn Nason is a lot.
He’s looking for leaders who are mavericks.
He’s the founder and CEO of MOFI, a maverick-minded, human-obsessed boutique consulting firm that uses ethnographic research, journey mapping, human-centered design, experienced-based training, and design sprints to transform organizations. Shawn believes the only way to build a sustainable and thriving business is to put people first. As an experienced ...
Mark as Played
February 9, 2024 • 20 mins
ROI & KPIs, MQLs& SQLs… The acronyms in marketing never stop. But the only KPI that really matters is that feeling you get when you’re exceeding revenue goals! At Little Bird Marketing, we’re overtly helpful, providing amazing resources and expertise like this lead generation funnel blog to provide important benchmarks for your work. What is also immensely helpful is knowing how to bring your sales and marketing departments togethe...
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February 2, 2024 • 22 mins
It’s time to quit thinking inside the box you’re creating for yourself.
Our CEO and Momma Bird, Priscilla McKinney, loves advocating for women in business. Today, she pulls the curtain back to show the woman (and friend of hers) behind Harvest Insights, Alisa Hamilton. Her out of box business venture is a story every aspiring leader should hear.
Alisa started Harvest Insights out of a need she saw to help overwhelmed research tea...
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January 26, 2024 • 15 mins
Join Priscilla McKinney, CEO, and Momma Bird here at Little Bird Marketing as she gets down to the nitty-gritty of why our expertise in market research matters for better content, lead generation, and ultimately, revenue growth.
So many market research firms hire a marketing agency only to spend the next 18 months explaining the difference between qual and quant, nuances in the competitive landscape, getting familiar with insights ...
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January 19, 2024 • 23 mins
In a world where survey respondents are basically sick and tired of doing all the work to TELL as screener about their behaviors, qualifications, demographics, and more just for the chance at participating in a survey, along comes Qrious Insight with their “always on” approach to passive data collection.
In this episode, Priscilla McKinney, CEO and Momma Bird of Little Bird Marketing is joined by Andrew Moffatt, CEO and Co-Founder...
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January 12, 2024 • 33 mins
We’ve had DEI 101, can we advance? It’s time for 201.
Our CEO and Momma Bird, Priscilla McKinney loves advocating for women in business, and brought Kim “Kimfer” Flanery-Rye Founder & DEI and Culture Practitioner for Inclusion Equals to open the conversation for change.
Inclusion Equals is a social enterprise focused on the IDEA: Inclusion = Diversity + Equity + Accessibility to build culture from the inside out. Entrepreneurial ...
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January 5, 2024 • 21 mins
So, you want to write a book? Is the idea becoming a burden because you can just see a way forward to getting it done?
In the true spirit of “always be helping” (ABH), our Momma Bird and CEO of Little Bird Marketing, Priscilla McKinney pulls the curtain back and talks about her experience hiring a scribe to complete her book.
The most important first step is to get clarity about WHY you MUST write your book. Are you looking for new...
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December 21, 2023 • 24 mins
It’s here! Get ready for tidings and good cheer…it’s the 8th Annual Holiday Spectacular! Spectacular! The Peeps won’t be baking any treats this year, but we do have quite a few treats (and tricks) up our sleeve for you. Which holiday are we celebrating again?
Little Bird Marketing is – as you may know – a marketing company. This year we’re covering something near and dear to our hearts…holiday marketing! While we don’t really do ...
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December 15, 2023 • 22 mins
Q: How did Microsoft Office get so famous?
A: Word of mouth.
Now, how did Microsoft Office improve its products using user experience research to satisfy customers and improve retention? No more dad jokes here. That’s a serious question for Joanna Jones with InterQ Research.
CEO of Little Bird Marketing, Priscilla McKinney, welcomes Joanna to this podcast episode on Ponderings from the Perch. Joanna founded InterQ Research, a ful...
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December 11, 2023 • 33 mins
Roll out the red carpet and act as paparazzi for those you admire in the business world; It’s time to start collaborating!
CEO of Little Bird Marketing, Priscilla McKinney, is joined by content strategy expert, and good friend, Andy Crestodina to discuss the power behind collaboration. If you know Andy, you know he is helpfulness incarnate! In this episode, he’s doling out secrets to driving growth in content creation by finding w...
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December 8, 2023 • 13 mins
A few questions from the CEO of Little Bird Marketing, Priscilla McKinney about your current marketing plan template:
- When you think about your marketing efforts, is it strategic?
- Have you defined and written down your goals and objectives?
- How are you holding your marketing efforts accountable?
- Are your marketing efforts repeatable?
When we sit down to do something, it's easy to have the mindset of just getting it do...
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December 5, 2023 • 22 mins
Don’t get caught sending an email to Gen Z expecting them to take your survey. They won’t see it in their inbox of 5,735 unread messages.
CEO of Little Bird Marketing, Priscilla McKinney, welcomes Jennifer Reid, Co-CEO and Chief Methodologist at Rival Group, to discuss how to best engage with Generation Z for market research. Jennifer is an expert in Gen Z engagement, specifically the ability to connect with younger generations fo...
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November 17, 2023 • 25 mins
Feel like you’re becoming irrelevant and lost in the industry?
In this episode of Ponderings from the Perch, CEO and Momma Bird at Little Bird Marketing, Priscilla McKinney, is joined by Nancie McDonnell Ruder, an experienced marketing strategist, branding consultant and consumer researcher. As Founder and CEO of Noetic, a Marketing and Leadership Consulting Firm, Nancie shares the issues marketers face and the steps to move past ...
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November 3, 2023 • 53 mins
What do the greatest research minds share when brought together? If you’re experiencing a serious case of FOMO because you didn’t make it or are just wondering what everyone else was talking about while you were there, we bring you the Insights Association Corporate Researcher's Conference in a nutshell. When it comes to market research, consumer insights, shopper insights, survey sample fraud, focus groups, UX and CX, mock juries,...
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October 27, 2023 • 21 mins
Spending too much money on in-person events?
Experiencing FOMO when you don’t go to an industry conference?
Struggling to get a return on investment from your trade show booth?
You are not alone.
Today, on Ponderings from the Perch, CEO and Momma Bird at Little Bird Marketing, Priscilla McKinney, delivers the tried and true maxim for in-person events: “What you put into it is what you’ll get out of it.” She outlines tips to ma...
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October 20, 2023 • 33 mins
Q: Who do you call if your insights are taking you to Japan?
A: Myth-busting Japanese culture expert Dominic Carter and his team.
Today, our CEO and Momma Bird, Priscilla McKinney, welcomes a good friend and experienced researcher, Dominic Carter, Representative Director and CEO of The Carter Group.
Originally from Australia, where he was educated and started his career, Dominic has lived and worked in Japan since 1999. He has l...
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October 13, 2023 • 23 mins
You have been questioned.
The marketing and market research industries have been challenged.
But what if we had the courage to face them boldly?
Join Priscilla McKinney, CEO and Momma Bird, here at Little Bird Marketing as she welcomes inspirational and aspirational colleague Eileen Campbell. With an amazing amount of experience in the industry and a finger on the pulse of what the change makers are thinking about today, she shares...
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October 6, 2023 • 25 mins
What level of energy is needed to produce h@!y sh!t level of insights? Let’s just ask the? Verve team!
Today, Priscilla McKinney chats with Alex Charlton, the SVP at Verve North America, a global insights consultancy. The conversation delved into how Verve approaches marketing, consumer insights, and market research in a rapidly changing post-pandemic world.
Unlike traditional agencies, Verve boasts a team of experts from behavio...
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September 22, 2023 • 23 mins
John C. Maxwell famously said, “If you're proactive, you focus on preparing. If you're reactive, you end up focusing on repairing.” True dat.
In this episode of Ponderings from the Perch, our CEO, Priscilla McKinney and Tony D’Amato, a dedicated leader with over 20 years of marketing experience, discuss challenges and opportunities in the marketing ecosystem – from brand awareness to digital transformation.
Tony emphasizes the i...
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September 15, 2023 • 30 mins
What happens when mental health suffers in the workplace? What are we supposed to do? It seems like the obvious answer would be to simply ask for help. But some workplaces don’t allow for it. Also, some of our own minds don’t allow for it. As James Pickles says, “You’ve got to know you have a problem to ask for help.”
In this episode, Priscilla McKinney, our CEO of Little Bird Marketing, engages in a compelling conversation with ...
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