Impact Pricing

Deovrat Kajwadkar is the Director of Strategic Deal Pricing and Monetization at Google Cloud, where he sits at the center of some of the most complex commercial decisions in modern tech. With a background in management consulting at McKinsey and deep experience in cloud and AI monetization, Deovrat brings a rare inside view of how pricing actually works when products are platforms, costs are dynamic, and value is const...

This is an Impact Pricing Blog published on October 6, 2025, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/pricing-ai-the-compass-spectrum-of-pricing-metrics/

If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. 

Now, go make an impact.

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Etinosa Agbonlahor is the CEO of Decision Alpha and former Director of Behavioral Research at Fidelity Investments. A behavioral economist by training, she helps companies understand how customers actually make decisions—and how that should shape pricing.

In this episode, Etinosa and Mark Stiving unpack the tension between real value and perceived value, why customers don't react to prices rationally, and ...

This is an Impact Pricing Blog published on September 29, 2025, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/nobody-wants-to-buy-ai/

If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. 

Now, go make an impact.

Connect with Mark Stiving:

Danilo Zatta is the author of The Pricing Model Revolution, The 10 Rules of Highly Effective Pricing, and the new book Revenue Growth Management. He is recognized as one of LinkedIn's Top 5 Pricing Thought Leaders and brings decades of consulting experience from Accenture, Simon-Kucher, and BCG. His work is anchored in one simple insight: pricing is the "sunny side" of consulting.

He shares real examples o...

This is an Impact Pricing Blog published on September 22, 2025, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/pricing-ai-pricing-metrics/

If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. 

Now, go make an impact.

Connect with Mark Stiving:

Ed Arnold, founder and managing partner at The Valorizer, brings decades of hands-on experience building customer value models, teaching value conversations, and guiding companies toward value-based pricing. After working directly with Tom Nagle at Monitor Group and leading value initiatives at LeveragePoint, Forrester, and Ibbaka, Ed has become one of the most respected practitioners of Economic Value Estimation (EVE)...

This is an Impact Pricing Blog published on September 15, 2025, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/why-buyers-really-buy/

If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. 

Now, go make an impact.

Connect with Mark Stiving:

Matt Knaggs, Senior Business Value Lead at Zilliant, brings a decade of pricing insight shaped by an unexpected leap from industrial safety into commercial excellence. Known for blending analytics, AI, and practical sales enablement, he now helps B2B companies make smarter, more confident pricing decisions by pairing data science with human judgment.

In this episode, Matt and Mark dive straight into the re...

This is an Impact Pricing Blog published on September 8, 2025, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/pricing-ai-the-value-of-packaging/

If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. 

Now, go make an impact.

Connect with Mark Stiving:

Bill Diggons, managing partner at Qittitut Consulting (yes, named after a fast-growing, healthy Inuit bear), shares 24 years of pricing wisdom earned across 182 projects in 57 countries. A disciple of pricing legend Tom Nagle and former oil industry marketer at Schlumberger and Halliburton, Bill reveals why single-column bids are leaving 3-5 margin points on the table and how tiering transforms B2B pricing.

This is an Impact Pricing Blog published on September 1, 2025, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/packaging-ai-structuring-features-and-placing-ai-in-offers/

If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. 

Now, go make an impact.

Connect with Mar...

Sarah Williams, founder and CEO of Leading Culture and former director at GAP Consulting for 23 years, brings her accounting background and business growth strategy expertise to a spirited debate about ROI, value-based pricing, and why companies leave money on the table. 

From her home in New Zealand (Mark's second favorite country), Sarah challenges conventional pricing wisdom—arguing that ROI applies to ...

This is an Impact Pricing Blog published on August 25, 2025, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/pricing-ai-market-segmentation-matters/

If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. 

Now, go make an impact.

Connect with Mark Stiving:

Lindsay Maurer is Pricing Intervention Manager at BP. With 14 years of experience in product management and pricing, she reveals how she achieved a 13% profit gain despite a 16% revenue drop, and why she believes "the dumbest guy in the market sets the price."

In this episode, Lindsay and Mark Stiving discuss regional pricing strategies, ethical competitive intelligence, and the power of price signals in t...

This is an Impact Pricing Blog published on August 18, 2025, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/pricing-ai-are-you-selling-a-platform-or-a-solution/

If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. 

Now, go make an impact.

Connect with Mark Stiving...

Bill Wilson, CEO and founder of Pace Pricing and official pricing advisor for the government of New Zealand, takes Mark on a deep dive into Jobs to be Done methodology and its connection to value-based pricing. From his origins as a software developer building productized services to coaching hundreds of companies through SaaS Academy, Bill reveals why pricing isn't just about the number—it's about understanding the pr...

This is an Impact Pricing Blog published on August 11, 2025, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/pricing-ai-do-costs-finally-matter-in-pricing/

If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. 

Now, go make an impact.

Connect with Mark Stiving:

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Emanuel Martonca, founder of Soft Fight, reveals how agentic AI is solving one of the biggest challenges in IT services: coordinating pricing decisions across hundreds of people in decentralized organizations. 

After his career journey from product management to sales management to discovering pricing at a Simon Kucher workshop, Emanuel shares how his bootstrapped company evolved from traditional consultin...